Download or read book The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands written by Amitava Chattopadhyay and published by McGraw Hill Professional. This book was released on 2012-06-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

Download or read book Emerging Market Multinationals written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2016-03-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

Download or read book Handbook of Emerging Market Multinational Corporations written by Mehmet Demirbag and published by Edward Elgar Publishing. This book was released on 2015-02-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for

Download or read book Emerging Market Multinationals and Europe written by Andreas Breinbauer and published by Springer Nature. This book was released on 2019-11-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

Download or read book Understanding Multinationals from Emerging Markets written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2014-06-26 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.

Download or read book Global Oligopoly written by Chris Carr and published by Routledge. This book was released on 2020-02-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of globalisation brought waves of consolidation in business ownership alongside Leviathon-like state actors. Digital disruption too can leave market power in a relatively small number of hands. In organisational and economic terms, global oligopoly is now a fundamental idea for business and society, which this book explores and analyses. This book focuses on global oligopolies, starting with an analysis of global concentration and profits in all sectors, before moving on to illuminate the geographical spread and global strategic orientation choices and performance outcomes of global oligopoly. Contemporary cooperation modes, such as cross-border M&As and strategic alliances, niche and Emerging Market champion strategies are also analysed in detail to move the reader towards understanding likely future directions for the field. Presenting empirical data on strategies and performance outcomes, the book covers a range of industries to provide practical, research-based guidance for more effective global business strategies and policy perspectives.

Download or read book The Era of Chinese Multinationals written by Lourdes Casanova and published by Academic Press. This book was released on 2019-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies. Covers the Chinese government’s expansionist policies and Chinese firms’ new role as a global acquirer of companies Examines common characteristics of Chinese companies and their efforts to make China an innovation hub Illustrates its analysis with case studies and interviews with corporate executives and experts in multilateral institutions

Download or read book Mexican Multinationals written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2018-12-06 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

Download or read book Core Periphery Relations and Organization Studies written by R. Westwood and published by Springer. This book was released on 2014-08-29 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core-Periphery Relations and Organization Studies draws together postcolonial and indigenous thinking through the conceptual lens of core-periphery relations to advance debate in organization studies. A particular aim of this book is to broaden, deepen and critically reassert a postcolonial imagination in this domain.

Download or read book Demystifying Chinese Management written by Malcolm Warner and published by Routledge. This book was released on 2015-10-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, with a new leadership in place, the People’s Republic of China enters a challenging new phase as an emerging economic superpower. The Chinese economy has dramatically changed over the three decades since Deng Xiaoping launched his economic reforms in 1978. It has been transformed from a command economy dominated by state-owned enterprises to a market socialist economy with a wide range of ownership forms, both public and private. In turn, its managers and management have correspondingly undergone a major sea-change. This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas. It points to the strategic challenges and issues in terms of realizing the managerial version of the ‘Chinese Dream’. The topics covered include business schools in China, corporate social responsibility, financial services, impression management, international human resource management, international competitive strategy choices, internationalization of firms and the role of science parks. The book was originally published as a special issue of Asia Pacific Business Review.

Download or read book Defining and Measuring the Market for Brands Are Emerging Economies Catching Up written by World Intellectual Property Organization and published by WIPO. This book was released on 2014 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.

Download or read book Star Brands written by Carolina Rogoll and published by Simon and Schuster. This book was released on 2015-04-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Download or read book Key Developments in International Marketing written by Saeed Samiee and published by Springer Nature. This book was released on with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Neostrategic Management written by Ivona Vrdoljak Raguž and published by Springer. This book was released on 2015-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars in the field, is evident throughout Neostrategic Management. This book is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology and internationalization. Based on real-world practices and current research in the field, Neostrategic Management features an increased emphasis on the changing global economy and its role in strategic management.

Download or read book Brand Management in Emerging Markets Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Download or read book Responsible Management in Emerging Markets written by Eric Kwame Adae and published by Springer Nature. This book was released on 2021-10-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible management. Hinged on the centrality of SDG 12 (responsible production and consumption), this volume focusses on how businesses, nations, and continents across the globe can actualize a sustainable paradigm, now and in the future. It offers fresh theoretical, policy, and managerial insights into the complex processes and relationships that mediate businesses’ ability to deliver on their social development promise, through sustainability and green initiatives. This book discusses some forward and backward linkages between the emerging economy context and responsible management. Featuring cognate topics on CSR, green marketing, green fashion and green entrepreneurship, it offers a Sustainable Development Roadmap (SDR) that is applicable for businesses in emerging economies. This volume is a valuable resource for professionals and academics in emerging economies who desire to understand how firms are demonstrating responsible management through green initiatives, corporate social responsibility and sustainable policies and practices.