Download or read book The Big Book of Logos 5 written by David E. Carter and published by Harper Collins. This book was released on 2008-02-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes more than 2500 logos selected from thousands of submissions, this volume is an ideal reference source for designers to find a huge variety of styles and techniques for logo creation.
Download or read book The Big Book of Logos 4 written by David E. Carter and published by Harper Collins. This book was released on 2006-05-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Download or read book The Big Book of Design Ideas written by David E. Carter and published by Collins Design. This book was released on 2000 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.
Download or read book The Big Book of Logos 4 written by David E. Carter and published by Collins Design. This book was released on 2005-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth book in David E. Carter's perennially best-selling Big Book of Logos series is the largest yet!Now expanded to 400 pages of content, The Big Book of Logos 4 shows what is new and interesting in the world of logo design, providing endless inspiration for graphic designers in the critical 'idea-generating' stage. From over 11,000 logos submitted by the top design firms in the country, Carter has selected 2,500 of the very best to feature here. Many of the designs featured are show in use -- as appearing in uniforms, signage, packaging, and other applications -- as well as in stand-along imagery. Showcasing an impressive variety of logo styles and techniques, The Big Book of Logos 4 is another indispensable reference for every graphic designer’s shelf.
Download or read book The Big Book of Logos 3 written by David E. Carter and published by Watson-Guptill Publications. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes about 2'500 logos, all in full color.
Download or read book The Big Book of New Design Ideas written by David E. Carter and published by Harper Collins. This book was released on 2005-08-23 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do creative people create?Where do they get their ideas?For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. (Author David Carter calls this process "solitary brainstorming.") The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. Look at the logo section: you'll see a lot of different techniques there. Suddenly, you see a logo that "triggers" an idea. And that idea may have nothing at all to do with the one you just saw. That's pretty much how this book works. For everybody who uses the works of others to inspire their own ideas, this book is the one that should be on the shelf.
Download or read book The New Big Book of Logos written by David E. Carter and published by Harper Collins. This book was released on 2003-08-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.
Download or read book Big Book of Business Cards written by David E. Carter and published by Harper Collins. This book was released on 2008-10-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.
Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by . This book was released on 2001 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Download or read book The Big Book of Color in Design written by David E. Carter and published by Harper Collins. This book was released on 2004-10-12 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, The Big Book of Color in Design focuses on color as a tool to create moods and symbolic images.The book is categorized into 30 different sections, such as “classy,” “hot,” “regal,” or “corporate.” Each section features current graphic design projects that fit into these moods. For each of the featured projects, a “color chip” appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of use of color in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.
Download or read book TM written by Mark Sinclair and published by Laurence King Publishing. This book was released on 2014-09-08 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Download or read book Big Book of Color in Design written by David E. Carter and published by HarperDes. This book was released on 2003-04-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.
Download or read book The Big Book of 5 000 Fonts written by David E. Carter and published by Watson-Guptill Publications. This book was released on 2001 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: That’s where this valuable book comes in. It features over 5,000 different fonts - not only the standard ones like Bodoni, Cheltenham, and Century, but also the entire collections of the smaller font foundries that produce innovative, cutting-edge type de
Download or read book The Power of Logos written by William L. Haig and published by Van Nostrand Reinhold Company. This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than an hour, you can learn how to plan, develop, evaluate, and implement a company logo system that works. Haig teaches that a logo must have credibility and inspire confidence. He offers step-by-step guidance on how to create a strong, memorable logo that identifies its company immediately over international and language barriers. 140 illus., 40 in color.
Download or read book LOIS Logos written by George Lois and published by BIS Publishers. This book was released on 2015-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lois, of Lois Logos, showcases his logos with his own comments on why they work.
Download or read book Design Form and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
