Download or read book The Networking Playbook written by Darryl L. Howes and published by Business Expert Press. This book was released on 2022-03-10 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your career headed where it needs to go? Don’t sit back and wait for things to happen! Design your career and deliver your life! People networking must be an essential element of any professional and personal development program. Your success proceeds from building valuable relationships that advance your life project and supercharge the achievement of your goals. This book will give you the confidence to succeed and the tools, frameworks, and expert tips to deliver on your career objectives: Why your direction of travel matters and how to develop a values-based route map to get there. How to structure your networking to maximize success. How to craft and deliver your key messages to hit home every time. Why building mentor and advocate networks is important and how to engage supporters in your project. Whether you are a first-time or experienced networker The Networking Playbook will provide the skills required for success, allowing you to plan and control your future. Introducing valuable insights from psychology, sociology and anthropology, it’s the one career advice book that puts you in charge of successful networking!
Download or read book The Internet Peering Playbook written by William B. Norton and published by DrPeering Press. This book was released on 2011-08-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Networking Playbook written by Darryl Howes and published by . This book was released on 2022-03-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: People networking is an essential element of any professional and personal development program. Your success proceeds from building valuable relationships. This book gives you the confidence to succeed and the tools, frameworks, and expert tips to deliver on your career objectives.
Download or read book Foxocracy written by Tobin Smith and published by Diversion Books. This book was released on 2019-10-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a 14-year Fox News contributor, guest anchor, and two-time New York Times bestselling author comes an unprecedented insider's account of the Fox News playbook––the production secrets and manipulation strategies Fox News uses to influence viewers, divide families, weaponize the daily discourse of news and public opinion, and addict a core audience on right-wing rage and fear. Fox News did not start America's culture war––but they did have the manipulative and destructive genius to exploit it for billions of dollars. For the first time, a Fox News veteran exposes and diagrams the toxic strategies and tactics within the Fox News playbook that liberal and progressive candidates will be fighting against in 2020 and beyond. It is the very same playbook that Fox News used to move twelve percent of Independents to vote for Donald Trump in 2016 to produce Republican wins in the previous Democrat strongholds of Ohio, Wisconsin, and Pennsylvania. Author Tobin Smith takes readers behind the scenes of the actual production of the "fair and balanced" opinion panel segments that feed a ravenous audience. How are these productions rigged so that right-wing pundits always win? What techniques does Fox News use in manipulating its viewers' tribal instincts: to addict them; to activate a hatred toward partisan enemies; and to hook them on ego-gratifying feelings of intellectual and cultural superiority? Foxocracy is filled with never-revealed conversations with Fox News executives––including the late Roger Ailes––and opinion programming producers. It breaks down the real and often heartbreaking collateral damage among friends and family caused by the waging of an endless culture war. And it brings incendiary proof from an insider and on-air talent of Fox News's predatory audience manipulation psychology and production tactics. And perhaps even more frightening, this book reveals how that playbook is now being insidiously upgraded for maximum effect––white tribal-identity activation––on all forms of social media and means of content delivery.
Download or read book Taking the Work Out of Networking written by Karen Wickre and published by Gallery Books. This book was released on 2019-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “For introverts who panic at the idea of networking, Wickre’s book is a deep, calming breath.” —Sophia Dembling, author of The Introvert’s Way Former Google executive, editorial director of Twitter, self-described introvert, and “the best-connected Silicon Valley figure you’ve never heard of” (Walt Mossberg, Wall Street Journal), offers networking advice for anyone who has ever canceled a coffee date due to social anxiety. Learn to nurture a vibrant circle of reliable contacts without leaving your comfort zone. Networking has garnered a reputation as a sort of necessary evil. Some people relish the opportunity to boldly work the room, introduce themselves to strangers, and find common career ground—but for many others, the experience is awkward, or even terrifying. The common networking advice for introverts are variations on the theme of overcoming or “fixing” their quiet tendencies. But Karen Wickre is a self-described introvert who has worked in Silicon Valley for thirty years. She shows you how to embrace your quiet nature and “make genuine connections that last, that we can nurture across the world for all kinds of purposes” (Chris Anderson, head of TED). Karen’s “embrace your quiet side” approach is for anyone who finds themselves shying away from traditional networking activities, or for those who would rather be curled up with a good book on a Friday night than out at a party. With compelling arguments and creative strategies, this “practical, easy-to-use” (Sree Sreenivasan, former chief digital officer of Columbia University) book is a perfect guide.
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Download or read book Blitzscaling The Lightning Fast Path to Building Massively Valuable Companies written by Reid Hoffman and published by HarperCollins. This book was released on 2018-10-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Download or read book Networking for People Who Hate Networking written by Devora Zack and published by ReadHowYouWant.com. This book was released on 2010-12-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.
Download or read book Networking in the 21st Century written by David Fisher and published by . This book was released on 2021-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Network Imperative written by Barry Libert and published by Harvard Business Review Press. This book was released on 2016-06-07 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pivot your organization toward a more scalable and profitable business model. Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
Download or read book Highly Effective Networking written by Orville Pierson and published by Red Wheel/Weiser. This book was released on 2009-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually all hob hunting experts agree that networking is the best way to find a great job. But most people don't have connections to the decision makers who do the hiring. Orville Pierson, a top expert in job hunting, tells you how to succeed by effectively using your current circle of contacts. He cuts through the myths and misunderstanding to shouw you how millions of job hunters have networked their way to great new jobs. Highly Effective Networking empowers you to: Use a small network to reach dozens of insiders and decision makers; get the right message to the right people; create a project plan to organize your networking efforts; speak effectively and comfortably with our networking contacts; and talk to decision makers before the job opening is announced.
Download or read book The Network Is Your Customer written by David L. Rogers and published by Yale University Press. This book was released on 2014-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Download or read book Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Download or read book Automate Your Network Introducing the Modern Approach to Enterprise Network Management written by John W. Capobianco and published by Independently Published. This book was released on 2019-03-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Network automation is one of the hottest topics in Information Technology today. This revolutionary book aims to illustrate the transformative journey towards full enterprise network automation. This book outlines the tools, technologies and processes required to fully automate an enterprise network. Automated network configuration management is more than converting your network configurations to code. The benefits of source control, version control, automated builds, automated testing and automated releases are realized in the world of networking using well established software development practices. The next-generation network administrative toolkit is introduced including Microsoft Team Foundation Server, Microsoft Visual Studio Code, Git, Linux, and the Ansible framework. Not only will these new technologies be covered at length, a new and continuously integrated / continuously delivered pipeline is also introduced. Starting with safe, simple, non-intrusive, non-disruptive information gathering organizations can ease into network automation while building a dynamic library of documentation and on-demand utilities for network operations. Once comfortable with the new ecosystem, administrators can begin making fully automated, orchestrated, and tactical changes to the network. The next evolutionary leap occurs when fully automated network configuration management is implemented. Important information from the network running-configurations is abstracted into data models in a human readable format. Device configurations are dynamically templated creating a scalable, intent-based, source of truth. Much like in the world of software development, full automation of the network using a CI/CD pipeline can be realized. Automated builds, automated testing and automated scheduled releases are orchestrated and executed when changes are approved and checked into the central repository. This book is unlike any on the market today as it includes multiple Ansible playbooks, sample YAML data models and Jinja2 templates for network devices, and a whole new methodology and approach to enterprise network administration and management. The CLI no longer cuts it. Readers should take away from this book a new approach to enterprise network management and administration as well as the full knowledge and understanding of how to use TFS, VS Code, Git, and Ansible to create an automation ecosystem. Readers should have some basic understanding of modern network design, operation, and configuration. No prior programming or software development experience is required. John Capobianco has over 20 years of IT experience and is currently a Technical Advisor for the Canadian House of Commons. A graduate of St. Lawrence College's Computer Programmer Analyst program, John is also a former Professor at St. Lawrence College in the Computer Networking and Technical Support (CNTS) program. John has achieved CCNP, CCDP, CCNA: Data Center, MCITP: EA/SA, CompTIA A+ / Network+, and ITIL Foundation certifications. Having discovered a new way to interface with the network John felt compelled to share this new methodology in hopes of revolutionizing the industry and bringing network automation to the world.
Download or read book The 20 Minute Networking Meeting Executive Edition written by Marcia Ballinger and published by . This book was released on 2012-08-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lauded by Fortune 500 and international business leaders around the world, The 20-Minute Networking Meeting is a carefully constructed job-search model designed to break into the "Invisible Job Market," where the U.S. Bureau of Labor Statistics states that over 70% of all jobs are obtained.Using the best elements of networkers from a wide array of businesses and industries, and combined with 40 years of the authors' professional networking experience from a hiring perspective, The 20-Minute Networking Meeting takes the 5 most important parts of networking meeting and culminates in an efficient, concise and highly productive networking model.Chock full of real-world scenarios, short stories, meeting examples, and dozens of tips and observations from hiring authorities and recruiting experts, The 20-Minute Networking Meeting shares the wisdom of senior executives who have been in transition (looking for work), and the perspectives of those who are most asked to network. Constructed to simplify and clarify networking for job-search, The 20-Minute Networking Meeting also contains fully written networking scenarios that show the entire 20MNM model in action, ending with a complete set of "readiness worksheets" that guide the reader through actual networking preparation.Founded on the premises of gratitude, positivity, and reciprocity, The 20-Minute Networking Meeting has found great success in the hands of executives, career coaches, outplacement firms, college graduates, and sales professionals around the globe.
Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
Download or read book The Retargeting Playbook written by Adam Berke and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
