Download or read book Weaponized Marketing written by Lisa Merriam and published by Rowman & Littlefield. This book was released on 2020-04-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

Download or read book In Their Shoes written by Jamie Windust and published by Jessica Kingsley Publishers. This book was released on 2020-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE POLARI FIRST BOOK PRIZE 2021 'Beautiful, heart-breaking and hilarious.' SCARLETT CURTIS 'A love-letter to our non-binary siblings.' PAULA AKPAN 'Jamie is a pioneer' JUNO DAWSON "There is no one way to be non-binary, and that's truthfully one of the best things about it. It's an identity that is yours to shape." Combining light-hearted anecdotes with their own hard-won wisdom, Jamie Windust explores everything from fashion, dating, relationships and family, through to mental health, work and future key debates. From trying on clothes in secret to iconic looks, first dates to polyamorous liaisons, passports to pronouns, Jamie shows you how to navigate the world and your evolving identity in every type of situation. Frank, funny, and brilliantly feisty, this must-read book is a call to arms for non-binary self-acceptance, self-appreciation and self-celebration.

Download or read book Golden Boy written by Abigail Tarttelin and published by Simon and Schuster. This book was released on 2014-08-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting themselves to the world as an effortlessly excellent family, successful criminal lawyer Karen, her Parliament candidate husband, and her intelligent athlete son, Max, find their world crumbling in the wake of a friend's betrayal and the secretabout Max's intersexual identity.

Download or read book OECD Guidelines for the Testing of Chemicals Section 4 Test No 456 H295R Steroidogenesis Assay written by OECD and published by OECD Publishing. This book was released on 2011-07-28 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Test Guideline describes an in vitro screen for chemical effects on steroidogenesis, specifically the production of 17ß-estradiol (E2) and testosterone (T). The human H295R adreno-carcinoma cell line, used for the assay, expresses genes that ...

Download or read book CRC Handbook of Marine Mammal Medicine written by Leslie Dierauf and published by CRC Press. This book was released on 2001-06-27 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRC Handbook of Marine Mammal Medicine, Second Edition is the only handbook specifically devoted to marine mammal medicine and health. With 66 contributors working together to craft 45 scientifically-based chapters, the text has been completely revised and updated to contain all the latest developments in this field. Building upon the solid foundation of the previous edition, the contents of this book are light-years ahead of the topics presented in the first edition. See what's new in the Second Edition: Marine mammals as sentinels of ocean health Emerging and resurging diseases Thorough revision of the Immunology chapter Diagnostic imaging chapters to illustrate new techniques Quick reference for venipuncture sites in many marine mammals Unusual mortality events and mass strandings New topics such as a chapter on careers Wider scope of coverage including species outside of the United States and Canada Filled with captivating illustrations and photographs, the Handbook guides you through the natural history of cetaceans, pinnipeds, manatees, sea otters, and polar bears. Prepared in a convenient, easy-to-use format, it is designed specifically for use in the field. Covering more than 40 topics, this one-of-a-kind reference is packed with data. The comprehensive compilation of information includes medicine, surgery, pathology, physiology, husbandry, feeding and housing, with special attention to strandings and rehabilitation. The CRC Handbook of Marine Mammal Medicine, Second Edition is still a must for anyone interested in marine mammals.

Download or read book Transgender Medicine written by Leonid Poretsky and published by Springer. This book was released on 2019-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although transgender persons have been present in various societies throughout human history, it is only during the last several years that they have become widely acknowledged in our society and their right to quality medical care has been established. In the United States, endocrinologists have been providing hormonal therapy for transgender individuals for decades; however, until recently, there has been only limited literature on this subject, and non-endocrine aspects of medical care for transgender individual have not been well addressed in the endocrine literature. The goal of this volume is not only to address the latest in hormonal therapy for transgender individuals (including pediatric and geriatric age groups), but also to familiarize the reader with other aspects of transgender care, including primary and surgical care, fertility preservation, and the management of HIV infection. In addition to medical issues, psychological, social, ethical and legal issues pertinent to transgender individuals add to the complexities of successful treatment of these patients. A final chapter includes extensive additional resources for both transgender patients and providers. Thus, an endocrinologist providing care to a transgender person will be able to use this single resource to address most of the patient’s needs. While Transgender Medicine is intended primarily for endocrinologists, this book will be also useful to primary care physicians, surgeons providing gender-confirming procedures, mental health professionals participating in the care of transgender persons, and medical residents and students.

Download or read book Moving Images written by John Fullerton and published by Indiana University Press. This book was released on 2000-06-22 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen essays examining the impact of new media on the history of cinema. In 1888, Thomas Edison announced that he was experimenting on “an instrument which does for the eye what the phonograph does for the ear, which is the recording and reproduction of things in motion.” Just as Edison’s investigations were framed in terms of the known technologies of the phonograph and the microscope, the essays in this collection address the contexts of innovation and reception that have framed the development of moving images in the last one hundred years. Three concerns are of particular interest: the contexts of innovation and reception for moving image technologies; the role of the observer, whose vision and cognitive processes define some of the limits of inquiry and epistemological insight; and the role of new media, which, engaging with the domestic sphere as cultural interface, are transforming our understanding of public and private spheres. The seventeen previously unpublished essays in Moving Images represent the best of current research in the history of this field. They make a timely and stimulating contribution to debates concerning the impact of new media on the history of cinema. Contributors include: William Boddy, Carlos Bustamante, Warren Buckland, Valeria Camporesi, Bent Fausing, Oliver Gaycken, Alison Griffiths, Christopher Hales, Jan Holmberg, Solveig Jülich, Frank Kessler, Jay Moman, Sheila C. Murphy, Pelle Snickars, Paul C. Spehr, Björn Thuresson, and Åke Walldius.

Download or read book Assessment of Long Term Health Effects of Antimalarial Drugs When Used for Prophylaxis written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-04-24 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the many who serve in the United States Armed Forces and who are deployed to distant locations around the world, myriad health threats are encountered. In addition to those associated with the disruption of their home life and potential for combat, they may face distinctive disease threats that are specific to the locations to which they are deployed. U.S. forces have been deployed many times over the years to areas in which malaria is endemic, including in parts of Afghanistan and Iraq. Department of Defense (DoD) policy requires that antimalarial drugs be issued and regimens adhered to for deployments to malaria-endemic areas. Policies directing which should be used as first and as second-line agents have evolved over time based on new data regarding adverse events or precautions for specific underlying health conditions, areas of deployment, and other operational factors At the request of the Veterans Administration, Assessment of Long-Term Health Effects of Antimalarial Drugs When Used for Prophylaxis assesses the scientific evidence regarding the potential for long-term health effects resulting from the use of antimalarial drugs that were approved by FDA or used by U.S. service members for malaria prophylaxis, with a focus on mefloquine, tafenoquine, and other antimalarial drugs that have been used by DoD in the past 25 years. This report offers conclusions based on available evidence regarding associations of persistent or latent adverse events.

Download or read book Applied Linear Statistical Models written by Michael H. Kutner and published by McGraw-Hill/Irwin. This book was released on 2005 with total page 1396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linear regression with one predictor variable; Inferences in regression and correlation analysis; Diagnosticis and remedial measures; Simultaneous inferences and other topics in regression analysis; Matrix approach to simple linear regression analysis; Multiple linear regression; Nonlinear regression; Design and analysis of single-factor studies; Multi-factor studies; Specialized study designs.

Download or read book Chronic Hyperandrogenic Anovulation written by H.J.T. Coelingh Benni and published by CRC Press. This book was released on 1990-12-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Network World written by and published by . This book was released on 1995-10-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Download or read book Finding What Works in Health Care written by Institute of Medicine and published by National Academies Press. This book was released on 2011-07-20 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare decision makers in search of reliable information that compares health interventions increasingly turn to systematic reviews for the best summary of the evidence. Systematic reviews identify, select, assess, and synthesize the findings of similar but separate studies, and can help clarify what is known and not known about the potential benefits and harms of drugs, devices, and other healthcare services. Systematic reviews can be helpful for clinicians who want to integrate research findings into their daily practices, for patients to make well-informed choices about their own care, for professional medical societies and other organizations that develop clinical practice guidelines. Too often systematic reviews are of uncertain or poor quality. There are no universally accepted standards for developing systematic reviews leading to variability in how conflicts of interest and biases are handled, how evidence is appraised, and the overall scientific rigor of the process. In Finding What Works in Health Care the Institute of Medicine (IOM) recommends 21 standards for developing high-quality systematic reviews of comparative effectiveness research. The standards address the entire systematic review process from the initial steps of formulating the topic and building the review team to producing a detailed final report that synthesizes what the evidence shows and where knowledge gaps remain. Finding What Works in Health Care also proposes a framework for improving the quality of the science underpinning systematic reviews. This book will serve as a vital resource for both sponsors and producers of systematic reviews of comparative effectiveness research.

Download or read book Rhythms of the Brain written by G. Buzsáki and published by Oxford University Press. This book was released on 2011 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of mechanisms in the brain that allow complicated things to happen in a coordinated fashion have produced some of the most spectacular discoveries in neuroscience. This book provides eloquent support for the idea that spontaneous neuron activity, far from being mere noise, is actually the source of our cognitive abilities. It takes a fresh look at the coevolution of structure and function in the mammalian brain, illustrating how self-emerged oscillatory timing is the brain's fundamental organizer of neuronal information. The small-world-like connectivity of the cerebral cortex allows for global computation on multiple spatial and temporal scales. The perpetual interactions among the multiple network oscillators keep cortical systems in a highly sensitive "metastable" state and provide energy-efficient synchronizing mechanisms via weak links. In a sequence of "cycles," György Buzsáki guides the reader from the physics of oscillations through neuronal assembly organization to complex cognitive processing and memory storage. His clear, fluid writing-accessible to any reader with some scientific knowledge-is supplemented by extensive footnotes and references that make it just as gratifying and instructive a read for the specialist. The coherent view of a single author who has been at the forefront of research in this exciting field, this volume is essential reading for anyone interested in our rapidly evolving understanding of the brain.

Download or read book The Two Pearls of Wisdom written by Alison Goodman and published by Random House. This book was released on 2009 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the harsh regime of an ambitious master, candidate Eon is training to become a Dragoneye - a powerful Lord able to master wind and water to protect the land. But Eon also harbours a desperate secret... Eon is, in fact, Eona, a young woman who has endured years of disguise as a boy for the chance to practice the Dragoneye's Art. In a world where women are only hidden wives or servants, Eona's dangerous deception is punishable by death. Still in disguise, Eona's unprecedented talent thrusts her into the centre of a lethal struggle for the Imperial throne. Summoned by the Emperor to the opulent and treacherous Court, Eona must learn to trust her power and find the strength to face a vicious enemy who would seize her magic . . . and her life. Inspired by ancient Chinese lore and sharing the wonders of films such as Crouching Tiger, Hidden Dragon, this thrilling novel is set in a brilliantly envisioned world where both appearances and loyalties can prove so very deceptive...

Download or read book Gender Trouble written by Judith Butler and published by Routledge. This book was released on 2011-09-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With intellectual reference points that include Foucault and Freud, Wittig, Kristeva and Irigaray, this is one of the most talked-about scholarly works of the past fifty years and is perhaps the essential work of contemporary feminist thought.

Download or read book Crazy Like Us written by Ethan Watters and published by Simon and Schuster. This book was released on 2010-01-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A blistering and truly original work of reporting and analysis, uncovering America’s role in homogenizing how the world defines wellness and healing” (Po Bronson). In Crazy Like Us, Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in the process of homogenizing the way the world goes mad. It is well known that American culture is a dominant force at home and abroad; our exportation of everything from movies to junk food is a well-documented phenomenon. But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? American-style depression, post-traumatic stress disorder, and anorexia have begun to spread around the world like contagions, and the virus is us. Traveling from Hong Kong to Sri Lanka to Zanzibar to Japan, acclaimed journalist Ethan Watters witnesses firsthand how Western healers often steamroll indigenous expressions of mental health and madness and replace them with our own. In teaching the rest of the world to think like us, we have been homogenizing the way the world goes mad.

Download or read book Elasticsearch The Definitive Guide written by Clinton Gormley and published by "O'Reilly Media, Inc.". This book was released on 2015-01-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need full-text search or real-time analytics of structured data—or both—the Elasticsearch distributed search engine is an ideal way to put your data to work. This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships. If you’re a newcomer to both search and distributed systems, you’ll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you’ll follow a problem-based approach to learn why, when, and how to use Elasticsearch features. Understand how Elasticsearch interprets data in your documents Index and query your data to take advantage of search concepts such as relevance and word proximity Handle human language through the effective use of analyzers and queries Summarize and group data to show overall trends, with aggregations and analytics Use geo-points and geo-shapes—Elasticsearch’s approaches to geolocation Model your data to take advantage of Elasticsearch’s horizontal scalability Learn how to configure and monitor your cluster in production