Download or read book The National Federation of Coffee Growers of Colombia written by Bennett Eugene Koffman and published by . This book was released on 1969 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Has the Coffee Federation Become Redundant written by Rosemary Thorp and published by . This book was released on 2000 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerns the National Federation of Coffee Growers of Colombia.

Download or read book The National Federation of Coffee growers of Columbia written by Bennett Eugene Koffman and published by . This book was released on 1981 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Land of Coffee written by National Federation of Coffee Growers of Columbia and published by . This book was released on 1940 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coffee Institutions and Economic Development written by and published by . This book was released on 1997 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coffee Primary Products and International Economic Development written by and published by . This book was released on 1988 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coffee in Colombia written by and published by . This book was released on 1979 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Colombia the Land of Coffee written by and published by . This book was released on 193? with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Substituting the State written by Brian Matthew Faughnan and published by . This book was released on 2013 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Soil Conservation Service in Colombia written by Aparicio Rangel Galindo and published by . This book was released on 1949 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Story of Colombian Coffee written by and published by . This book was released on 1988 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Soil Conservation Service in Columbia written by Federación Nacional de Cafeteros de Colombia and published by . This book was released on 1949 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book In Search of Juan Valdez written by Fernando Gracia and published by LAP Lambert Academic Publishing. This book was released on 2012-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1959, Juan Valdez introduced the world to 100% Colombian Coffee. This fictional image, designed by the New York based advertisement agency Doyle Dane Bernbach in conjunction with the Federacion Nacional de Cafeteros de Colombia (National Federation of Coffee Growers of Colombia), represents the Federation itself and over 500,000 coffee growing families. The National Federation of Coffee Growers of Colombia was created in 1927 to unite the Colombian coffee-growing regions under one agency in order to protect Colombian coffee in foreign markets, specifically in that of the United States. About 30 years after its creation, however, the Federation ran into the problem of not having a foreign marketing campaign. With the introduction of Juan Valdez, the Federation and its product were able to distinguish itself from the products of other countries. The campaign not only created a coffee brand, but also a country brand with Juan Valdez as its representative. The image has been extremely popular and so successful among U.S. consumers that it was chosen as the most publicly recognized icon by Advertising Week in 2005."

Download or read book The Colombian Coffee Growers Federation written by Jeffery Westwood Bentley and published by . This book was released on 2000 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coffee Facts and Fantasies written by and published by . This book was released on 1939 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Colombia Land of Mountain Coffee and Mr Brown written by and published by . This book was released on 1954* with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainability in Coffee Production written by Andrea Biswas-Tortajada and published by Routledge. This book was released on 2015-06-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the global market. This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared value. It describes the transformation of the coffee landscape by the development of economically, socially and environmentally viable and dedicated supply chains. Suppliers have been encouraged to shift production and quality paradigms, in order to develop long-term and sustainable strategies for higher value and premium quality products. This has been partially achieved by establishing a robust partnership with the Coffee Growers Federation and other public, private and social actors, thereby taking control of the institutional architecture and knowledge base that exists in the country. The book provides an important lesson of corporate social responsibility and the creation of shared value for the benefit of farmers, corporations and consumers.