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Book The Myth of the Idea and the Upsidedown Startup

Download or read book The Myth of the Idea and the Upsidedown Startup written by Newton M Campos and published by . This book was released on 2020-03-27 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on decades of global insights into the life of successful and unsuccessful entrepreneurs, Professor Campos deconstructs the myth that successful startups are built upon great ideas, once and for all proving the vast majority of aspiring entrepreneurs are positioned to explore their potential before having a specific idea in mind for a new venture.In a friendly yet defiant and inverted manner, the book starts with the traditional end - by drawing a supported conclusion about modern entrepreneurial endeavors. Professor Campos then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation and Lean Startup, in an audacious quest to explain why execution emerged as the main source of entrepreneurial achievement around the world.The Upsidedown approach is presented in a conversational tone, allowing readers to discover an entrepreneurial process based on their ability to explore existing resources and social connections, thus debunking the myth that the idea is the crucial first step.

Book The Myth of Disenchantment

    Book Details:
  • Author : Jason Ananda Josephson Storm
  • Publisher : University of Chicago Press
  • Release : 2017-05-16
  • ISBN : 022640336X
  • Pages : 428 pages

Download or read book The Myth of Disenchantment written by Jason Ananda Josephson Storm and published by University of Chicago Press. This book was released on 2017-05-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great many theorists have argued that the defining feature of modernity is that people no longer believe in spirits, myths, or magic. Jason Ā. Josephson-Storm argues that as broad cultural history goes, this narrative is wrong, as attempts to suppress magic have failed more often than they have succeeded. Even the human sciences have been more enchanted than is commonly supposed. But that raises the question: How did a magical, spiritualist, mesmerized Europe ever convince itself that it was disenchanted? Josephson-Storm traces the history of the myth of disenchantment in the births of philosophy, anthropology, sociology, folklore, psychoanalysis, and religious studies. Ironically, the myth of mythless modernity formed at the very time that Britain, France, and Germany were in the midst of occult and spiritualist revivals. Indeed, Josephson-Storm argues, these disciplines’ founding figures were not only aware of, but profoundly enmeshed in, the occult milieu; and it was specifically in response to this burgeoning culture of spirits and magic that they produced notions of a disenchanted world. By providing a novel history of the human sciences and their connection to esotericism, The Myth of Disenchantment dispatches with most widely held accounts of modernity and its break from the premodern past.

Book The Silent Patient

    Book Details:
  • Author : Alex Michaelides
  • Publisher : Celadon Books
  • Release : 2019-02-05
  • ISBN : 1250301718
  • Pages : 322 pages

Download or read book The Silent Patient written by Alex Michaelides and published by Celadon Books. This book was released on 2019-02-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: **THE INSTANT #1 NEW YORK TIMES BESTSELLER** "An unforgettable—and Hollywood-bound—new thriller... A mix of Hitchcockian suspense, Agatha Christie plotting, and Greek tragedy." —Entertainment Weekly The Silent Patient is a shocking psychological thriller of a woman’s act of violence against her husband—and of the therapist obsessed with uncovering her motive. Alicia Berenson’s life is seemingly perfect. A famous painter married to an in-demand fashion photographer, she lives in a grand house with big windows overlooking a park in one of London’s most desirable areas. One evening her husband Gabriel returns home late from a fashion shoot, and Alicia shoots him five times in the face, and then never speaks another word. Alicia’s refusal to talk, or give any kind of explanation, turns a domestic tragedy into something far grander, a mystery that captures the public imagination and casts Alicia into notoriety. The price of her art skyrockets, and she, the silent patient, is hidden away from the tabloids and spotlight at the Grove, a secure forensic unit in North London. Theo Faber is a criminal psychotherapist who has waited a long time for the opportunity to work with Alicia. His determination to get her to talk and unravel the mystery of why she shot her husband takes him down a twisting path into his own motivations—a search for the truth that threatens to consume him....

Book Relationship Goals

    Book Details:
  • Author : Michael Todd
  • Publisher : WaterBrook
  • Release : 2020-04-28
  • ISBN : 0593192583
  • Pages : 210 pages

Download or read book Relationship Goals written by Michael Todd and published by WaterBrook. This book was released on 2020-04-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A candid, inspiring guide to finding lasting love and sustaining a healthy relationship by getting real about your goals—based on the viral, multi-million-view sermon series about dating, marriage, and sex “No matter where you are and no matter what stage of life you are in, Relationship Goals will be a game changer.”—Levi Lusko NAMED ONE OF THE BEST BOOKS OF THE YEAR BY COSMOPOLITAN You scroll through photo after photo of happy couples and think, I want a relationship like that! The thing is, those intimate relationships are a mirage—the closer you get to them, the more you realize they aren’t real at all. So what does a real relationship look like? And how do you get there? In Relationship Goals, Pastor Michael Todd digs deep to give you good news and real-life ideas for making the most of your most important relationships. Take a look at • what it means to choose intentional dating over recreational dating • how to move on from mistakes you’ve made in the past • why love gets stronger after marriage • what the Bible has to say about sex (hot take: it’s more sizzling than you think) • why the best friendships have God at the center Whether you are married, single, or it’s complicated, aiming for the right targets will make all the difference in finding true satisfaction. As it turns out, God’s got the best relationship goals of all for your life. Why settle for less?

Book An End to Upside Down Thinking  Dispelling the Myth That the Brain Produces Consciousness  and the Implications for Everyday Life

Download or read book An End to Upside Down Thinking Dispelling the Myth That the Brain Produces Consciousness and the Implications for Everyday Life written by Mark Gober and published by Waterside Productions. This book was released on 2018-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consciousness creates all material reality. Biological processes do not create consciousness. This conceptual breakthrough turns traditional scientific thinking upside down. In An End to Upside Down Thinking, Mark Gober traces his journey - he explores compelling scientific evidence from a diverse set of disciplines, ranging from psychic phenomena, to near-death experiences, to quantum physics. With cutting-edge thinkers like two-time Nobel Peace Prize nominee Dr. Ervin Laszlo, Chief Scientist at the Institute of Noetic Sciences Dr. Dean Radin, and New York Times bestselling author Larry Dossey, MD supporting this thesis, this book will rock the scientific community and mainstream generalists interested in understanding the true nature of reality. Today's disarray around the globe can be linked, at its core, to a fundamental misunderstanding of our reality. This book aims to shift our collective outlook, reshaping our view of human potential and how we treat one another. The book's implications encourage much-needed revisions in science, technology, and medicine. General readers will find comfort in the implied worldview, which will impact their happiness and everyday decisions related to business, health and politics. Stephen Hawking's A Brief History of Time meets Eckhart Tolle's The Power of Now.

Book Think Like a Billionaire

Download or read book Think Like a Billionaire written by James Altucher and published by Scribd, Inc.. This book was released on 2019-12-11 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Tyra Banks, Ev Williams, and Richard Branson have in common? If you answered that they’re all extremely wealthy, you’d be right. But you’d also be missing a big part of the story. James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show — which has over 40 million downloads — has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. For each of these people, money wasn't their ultimate goal — it was a natural byproduct of following their passions and developing good habits that enabled them to take advantage of their successes, and to learn from their failures. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity. That curiosity gave them the insights they needed to skip the line, to try new things, to diversify, and to hit the accelerator on their successes. This isn’t some lofty self-help book. This is about real people who achieved their dreams and gained wealth and influence as a result. As Altucher notes, ultimately it’s not the number in the bank account that defines anyone — it’s asking if you’re living life to the best of your ability.

Book Perspectives on the Ideas of Gregory Bateson  Ecological Intelligence  and Educational Reforms

Download or read book Perspectives on the Ideas of Gregory Bateson Ecological Intelligence and Educational Reforms written by C. A. Bowers and published by Eco-Justice Press LLC. This book was released on 2011 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely acknowledged that Gregory Bateson's ideas have been influential in a number of fields. Unfortunately, the importance of his ideas for understanding why public schools and universities continue to perpetuate ecologically unsustainable ways of thinking has not been adequately recognized. Given the deepening ecological and economic crises, this book is particularly timely as it clarifies how Bateson's five key ideas, when taken as a whole, provides the conceptual framework for introducing educational reforms that address both problems. That is, he explains why educators unconsciously continue to perpetuate the deep cultural assumptions that were constituted before there was an awareness of environmental limits, and how the emphasis on a possessive form of individualism and endless material progress undermines traditions of self-reliance within the world's diversity of communities. His contributions to making substantive educational reforms include: (1) Rethinking social justice issues in ways that take account of how the ecological crisis impacts the most vulnerable people; (2) How to make the transition to exercising ecological intelligence in the areas of democratic decision making and moral values; (3) Clarifying how computer-mediated learning perpetuates abstract thinking and the deep cultural assumptions that are at the cultural roots of the ecological and economic crises. The chapter on pedagogical and curricular decisions that foster ecological intelligence provides practical suggestions for how public school teachers and university professors can begin to make the transition to an ethnically diverse and ecologically sustainable future. Comments about the book: "We need an ecological consciousness which, in Gregory Bateson's words, is aware of the 'patterns that connect.' Chet Bowers leads us into that unmapped territory with a compass which helps." - Wes Jackson, President, The Land Institute; author of Consulting the Genius of Place, and Rooted in the Land: Essays on Community and Place "Chet Bowers' philosophical reflections on Bateson's thought and its implications for education are thought-provoking, challenging, and very inspiring." - Fritjof Capra, author of The Web of Life, and The Hidden Connections

Book The Myth of Sisyphus And Other Essays

Download or read book The Myth of Sisyphus And Other Essays written by Albert Camus and published by Vintage. This book was released on 2012-10-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most influential works of this century, The Myth of Sisyphus and Other Essays is a crucial exposition of existentialist thought. Influenced by works such as Don Juan and the novels of Kafka, these essays begin with a meditation on suicide; the question of living or not living in a universe devoid of order or meaning. With lyric eloquence, Albert Camus brilliantly posits a way out of despair, reaffirming the value of personal existence, and the possibility of life lived with dignity and authenticity.

Book Sophie s World

    Book Details:
  • Author : Jostein Gaarder
  • Publisher : Farrar, Straus and Giroux
  • Release : 2007-03-20
  • ISBN : 1466804270
  • Pages : 599 pages

Download or read book Sophie s World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

Book The World Turned Upside Down

Download or read book The World Turned Upside Down written by Christopher Hill and published by Penguin UK. This book was released on 2020-01-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'His finest work and one that was both symptom and engine of the concept of "history from below" ... Here Levellers, Diggers, Ranters, Muggletonians, the early Quakers and others taking advantage of the collapse of censorship to bid for new kinds of freedom were given centre stage ... Hill lives on' Times Higher Education In 'The World Turned Upside Down' Christopher Hill studies the beliefs of such radical groups as the Diggers, the Ranters, the Levellers and others, and the social and emotional impulses that gave rise to them. The relations between rich and poor classes, the part played by wandering 'masterless' men, the outbursts of sexual freedom, the great imaginative creations of Milton and Bunyan - these and many other elements build up into a marvellously detailed and coherent portrait of this strange, sudden effusion of revolutionary beliefs. 'Established the concept of an "English Revolution" every bit as significant and potentially as radical as its French and Russian equivalents' Daily Telegraph 'Brilliant ... marvellous erudition and sympathy' David Caute, New Statesman 'This book will outlive our time and will stand as a notable monument to the man, the committed radical scholar, and one of the finest historians of the age' The Times Literary Supplement 'The dean and paragon of English historians' E.P. Thompson

Book Myth and Mentality

    Book Details:
  • Author : Anna-Leena Siikala
  • Publisher : BoD - Books on Demand
  • Release : 2019-01-10
  • ISBN : 9517463715
  • Pages : 322 pages

Download or read book Myth and Mentality written by Anna-Leena Siikala and published by BoD - Books on Demand. This book was released on 2019-01-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent fascination in Finnish folklore studies with popular thought and the values and emotions encoded in oral tradition began with the realisation that the vast collections of the Finnish folklore archives still have much to offer the modern-day researcher. These archive materials were not only collected by scholars, but also by the ordinary rural populace interested in their own traditions, by performers and their audiences. With its myriad voices, this body of source material thus provides new avenues for the researcher seeking to penetrate popular thought. What does oral tradition tell us about the way its performers think and feel? What sorts of beliefs and ideas are transmitted in traditional songs and narratives? Perspectives from the study of mentalities and cultural cognition research provide a framework for investigating these issues. This collection of articles works from the premise that the cultural models which shape mentalities give rise to manifest expressions of culture, including folklore. These models also become embedded in the representations appearing in folklore, and are handed down from one generation to the next. The topics of the book cover age-old myths and world views, concepts of witchcraft and the Devil stretching back to the Middle Ages, and the values and collective emotions of Finnish and Hungarian agrarian communities.

Book Myth and Mentality

    Book Details:
  • Author : Anna-Leena Siikala
  • Publisher : Suomalaisen Kirjallisuuden Seura
  • Release : 2002-05-15
  • ISBN : 9522228494
  • Pages : 317 pages

Download or read book Myth and Mentality written by Anna-Leena Siikala and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2002-05-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent fascination in Finnish folklore studies with popular thought and the values and emotions encoded in oral tradition began with the realisation that the vast collections of the Finnish folklore archives still have much to offer the modern-day researcher. These archive materials were not only collected by scholars, but also by the ordinary rural populace interested in their own traditions, by performers and their audiences. With its myriad voices, this body of source material thus provides new avenues for the researcher seeking to penetrate popular thought. What does oral tradition tell us about the way its performers think and feel? What sorts of beliefs and ideas are transmitted in traditional songs and narratives? Perspectives from the study of mentalities and cultural cognition research provide a framework for investigating these issues. This collection of articles works from the premise that the cultural models which shape mentalities give rise to manifest expressions of culture, including folklore. These models also become embedded in the representations appearing in folklore, and are handed down from one generation to the next. The topics of the book cover age-old myths and world views, concepts of witchcraft and the Devil stretching back to the Middle Ages, and the values and collective emotions of Finnish and Hungarian agrarian communities.

Book The World Upside Down in 16th Century French Literature and Visual Culture

Download or read book The World Upside Down in 16th Century French Literature and Visual Culture written by Vincent Robert-Nicoud and published by BRILL. This book was released on 2018-09-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The World Upside Down in 16th Century French Literature and Visual Culture Vincent Robert-Nicoud offers an interdisciplinary account of the topos of the world upside down in early modern France. To call something ‘topsy-turvy’ in the sixteenth century is to label it as abnormal. The topos of the world upside down evokes a world in which everything is inside-out and out of bounds: fish live in trees, children rule over their parents, and rivers flow back to their source. The world upside down proves to be key in understanding how the social, political, and religious turmoil of sixteenth-century France was represented and conceptualised, and allows us to explore the dark side of the Renaissance by unpacking one of its most prevalent metaphors.

Book That Will Never Work

Download or read book That Will Never Work written by Marc Randolph and published by Little, Brown. This book was released on 2019-09-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Book The Lincoln Highway

    Book Details:
  • Author : Amor Towles
  • Publisher : Penguin
  • Release : 2021-10-05
  • ISBN : 0735222371
  • Pages : 593 pages

Download or read book The Lincoln Highway written by Amor Towles and published by Penguin. This book was released on 2021-10-05 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER More than ONE MILLION copies sold A TODAY Show Read with Jenna Book Club Pick A New York Times Notable Book, and Chosen by Oprah Daily, Time, NPR, The Washington Post, Bill Gates and Barack Obama as a Best Book of the Year “Wise and wildly entertaining . . . permeated with light, wit, youth.” —The New York Times Book Review “A classic that we will read for years to come.” —Jenna Bush Hager, Read with Jenna book club “Fantastic. Set in 1954, Towles uses the story of two brothers to show that our personal journeys are never as linear or predictable as we might hope.” —Bill Gates “A real joyride . . . elegantly constructed and compulsively readable.” —NPR The bestselling author of A Gentleman in Moscow and Rules of Civility and master of absorbing, sophisticated fiction returns with a stylish and propulsive novel set in 1950s America In June, 1954, eighteen-year-old Emmett Watson is driven home to Nebraska by the warden of the juvenile work farm where he has just served fifteen months for involuntary manslaughter. His mother long gone, his father recently deceased, and the family farm foreclosed upon by the bank, Emmett's intention is to pick up his eight-year-old brother, Billy, and head to California where they can start their lives anew. But when the warden drives away, Emmett discovers that two friends from the work farm have hidden themselves in the trunk of the warden's car. Together, they have hatched an altogether different plan for Emmett's future, one that will take them all on a fateful journey in the opposite direction—to the City of New York. Spanning just ten days and told from multiple points of view, Towles's third novel will satisfy fans of his multi-layered literary styling while providing them an array of new and richly imagined settings, characters, and themes. “Once again, I was wowed by Towles’s writing—especially because The Lincoln Highway is so different from A Gentleman in Moscow in terms of setting, plot, and themes. Towles is not a one-trick pony. Like all the best storytellers, he has range. He takes inspiration from famous hero’s journeys, including The Iliad, The Odyssey, Hamlet, Huckleberry Finn, and Of Mice and Men. He seems to be saying that our personal journeys are never as linear or predictable as an interstate highway. But, he suggests, when something (or someone) tries to steer us off course, it is possible to take the wheel.” – Bill Gates

Book The World Turned Upside Down

Download or read book The World Turned Upside Down written by Melanie Phillips and published by Encounter Books. This book was released on 2011-12-13 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what we tell ourselves is an age of reason, we are behaving increasingly irrationally. An astonishing number of people subscribe to celebrity endorsed cults, Mayan armageddon prophecies, scientism, and other varieties of new age, anti-enlightenment philosophies. Millions more advance popular conspiracy theories: AIDS was created in a CIA laboratory, Princess Diana was assassinated, and the 9/11 attacks were an inside job. In The World Turned Upside Down, Melanie Phillips explains that the basic cause of this explosion of irrationality is the slow but steady marginalization of religion. We tell ourselves that faith and reason are incompatible, but the opposite is the case. It was Christianity and the Hebrew Bible, Phillips asserts, that gave us our concepts of reason, progress, and an orderly world on which science and modernity are based. Without its religious traditions, the West has drifted into mass derangement where truth and lies, right and wrong, victim and aggressor are all turned upside down. Scientists skeptical of global warming are hounded from their posts, Israel is demonized, and the US is vilified over the war on terror—all on the basis of blatant falsehoods and obscene propaganda. Worst of all, asserts Phillips, this abandonment of rationality leaves the West vulnerable to its legitimate threats. Faced with the very real challenges of spiraling demographics and violent, confrontational Islamism, the West is no longer willing or able to defend the modernity and rationalism that it once brought into being.

Book Average Joe

    Book Details:
  • Author : Shawn Livermore
  • Publisher : John Wiley & Sons
  • Release : 2020-09-29
  • ISBN : 1119618878
  • Pages : 480 pages

Download or read book Average Joe written by Shawn Livermore and published by John Wiley & Sons. This book was released on 2020-09-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet. The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall. Average Joe covers: Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts. Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis. Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation. Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state. Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products. User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors. Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories. Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences. Sustainable Mystique Triad – A simple model for capturing audiences consistently without relying on hype and hustle.