Download or read book The most important facts to consider in SEO written by Stephanie Kremer and published by GRIN Verlag. This book was released on 2018-11-06 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Munich University of Applied Sciences, language: English, abstract: Only in Germany, 23.9 million of the over 14-year-old german-speaking population used search engines on the internet for their information search daily in 2017. Compared to 21.08 milion in 2016, this is a growth of 13.38 percent. According to other studies, over 85 percent of all internet sessions start with the type-in into search engines. Therefore, Search Engine Optimization (SEO) offers a huge potential for companies to deliver the right information to interested users when they ask for it actively. To succeed against their competitors, it is important for companies to appear as high as possible in the search engine results pages (SERPs). The question about the most important factors to consider in SEO for good ranking positions is always highly discussed in SEO communities because Google reveals as little as possible to avoid manipulation. But one thing appears to be clear: because of highly developed machine-learning-algorithms which influence Googles’ valuation of a website for its ranking, classical ranking factors can no longer be used as standard for every search query anymore, but relevant content as well as user experience have become important.

Download or read book SEO Warrior written by John I Jerkovic and published by "O'Reilly Media, Inc.". This book was released on 2009-11-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

Download or read book Search Engine Optimization Techniques by Google s Top Ranking Factors written by Kegesa Danvas Abdullah and published by . This book was released on 2017-08-24 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step by step SEO guide on ranking signals is easy to read, easy to follow, easy to implement.It has no fluff, it is affordable stuff.You shall learn more than 204 secrets of staying in the first page of Google for your perfectly chosen keywords. Google publicly stated that they "use over 200 factors to rank websites".You now have no excuse; you got to rank high in SERPs. Familiarize yourself with these strategies and you shall rank your website at the top of Google whether you are a beginner of an SEO expert.This e-book has helped me rank and grow various company websites online through white hat search engine optimization techniquesThe exact steps I used to rank them in the first page of Google are outlinedWith this book, you don't need anything else but a teachable spirit; marketing SEO will become child's play. If you have this book, you can do search engine optimization free of charge - SEO becomes a do it yourself thing. This is not a mere Google search engine optimization advice; these are actionable SEO tips that can change your life as you know it. The book captures all major Google updates and how to rank any website following the latest Google updates beyond 2017. Without taking your educational background into consideration, the book is so simple to implement since it lists the step by step process of doing white hat SEO that Google loves. It lays bare all SEO industry secrets that will help you stay ahead of Google algorithmic changes and achieve top rankings all the time.You will learn:The most important SEO techniques that will bring your site to the first page of GoogleSimple on-page factors that will help in boosting your PageRankWhite hat link building methods that Google lovesHow to avoid black hat SEO techniques that get sites punishedSEO tools that internet marketers use to rank websitesImportant content factors that will boost your rankingPage-Level Ranking Factors: How to use keywords in title tags, meta tags, description tags and H1, H2, H3, H4 tags to improve SEO. Site level-factors affecting search engine rankingDomain Factors of Search Engine optimization Backlink FactorsBrand SignalsSpecial Google Algorithm RulesOn-Site Web Spam Factors and SEOUser Interaction Signals and SEOEffects of Off-Page Web spam Factors in web rankingsEffects of Social Signals in SEOHow to use this e-book:Read the book once to the last page and pay attention to all SEO best practices checklistsDo a thorough website analysis by noting what you have not yet implemented. Stop wasting your precious timeImplement the secrets in this book and see your search engine results page rankings rise.Tell me your success or contact me directly to help you implement these website optimization tips and tricks.Implement the web page optimization best practices outlined in this ebook on a page by page basis. In case you have thin content, update it with high quality and useful content following the guide. Celebrate as your rankings grow.

Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags

Download or read book SEO written by Chong Lip Phang and published by Chong Lip Phang. This book was released on 2022-10-23 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: A website is useless if no one can discover it. The web developer is destined to fail after months of hard toil if the importance of SEO is overlooked. This ebook systematically scrutinizes the factors and tools of SEO, helping readers to drive organic traffic to their websites. This means, in turn, generating more sales for their businesses or more advertisement revenue for their blogs. For instance, do you know that Google primarily indexes only the mobile version of webpages when crawling a website? Hence it is paramount to ensure that your web pages are responsive in design, as indicated on Google Search Console. How many ad networks are you aware of besides Google Adsense? Which should you choose and why? Read this ebook for an answer now! Table of Contents Chapter 1: Domain Factors Chapter 2: Page Factors Chapter 3: External Backlink Factors Chapter 4: Navigation Factors Chapter 5: Brand Factors Chapter 6: Tools Chapter 7: Microformats

Download or read book Seo Google written by Nicolas Borl and published by . This book was released on 2019-01-28 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: ➠➠➠Do you want proven SEO GOOGLE strategies to improve your business? Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers? Do you want more customers? Do you want to increase the sale of your online products? Then, you need to learn how Search Engine Optimization works. If you want to learn the secrets of being successful as a blogger, or in any business, then this book is for you. No matter your background, SEO GOOGLE will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is wrong! If you've browsed through search engine optimization advice online, you may have noticed two things: - Most SEO advice is outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. In a nutshell, this book will teach you the best SEO strategies to help you rank on Google. The book provides you with unparalleled insight that will help you take your business to the next level. The Google landscape has evolved and continued to change. Whether you want to carry out your own SEO work or want to hire somebody to do it for you, this book will introduce you to the most important SEO concepts that you must know. The book will teach you blueprints to ensure that your sites rank higher in Google. You'll get to learn both on-page and off-page SEO strategies. Your goal is to increase income through consumer purchases. SEO practices will help you realize your goal and get even more visitors to your site, but the work doesn't stop there. You must have something that will make your customers remain on your site. The more time a visitor spends on your website, the more relevant Google continues to measure the value of your website and boost your page ranking. The book will teach you: How to do effective keyword research Back-linking SEO strategies Online marketing tips How to beat your competitors How to create a link strategy for your keywords How to write quality content Best SEO tools to use for and many more! This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a great product, and you know you can make millions if you put it in front of the right people. The problem is, you don't know how. Who are these "right people"? Where do I find them? How do I convince them to purchase? How do I get myself in front of them? Learn SEO strategies to rank at the top of Google with SEO. So, if you want to get ahead of your competition, buy this audiobook now. SCROLL UP AND CLICK THE BUY BUTTON NOW!✌

Download or read book Essential SEO Training Kit written by Dwayne Anderson and published by Estalontech. This book was released on 2020-08-27 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an Exemplary Opportunity to Master the Art of Essential Search Engine Optimization to Jump on the Top Spots of Search Results and Siphon Tons of Free Traffic - the Easy & Effective Way!!! To Survive In Today’s Competitive Market, Essential SEO Is Imperative For Businesses! We live in a digital world and every operating business right now, big or small, needs some kind of online exposure. Because that’s where the world is progressing right now and if your business doesn’t catch up, it is bound to stay behind. However, there are many moving elements to a business that one needs to manage, right from processing customer’s order to fulfilling and satisfying their expectations to managing other business-related activities. In between all of this, focusing on online marketing or even making a start on promoting your business online can be already a hot seat as you progress forward, things may get confusing as to what you can or should do to tap into the vast power of digital marketing. One simple way to start or enhance your digital marketing journey is with the help of essential search engine optimization or SEO. With “ Essential SEO Training Kit guide” , it is the most appropriate Strategy for Improving Your Site’s Rankings in Search Engine Results! It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches. Today, Essential SEO is the most effective part of any digital marketing strategy as it… Leads to better user experience Is a primary source of leads Brings higher close rates Results in higher conversion rate Promotes better cost management Builds brand credibility Helps establish brand awareness Ensures mobile-friendliness of your website Takes you ahead of the competition Now, if you’re doubtful that any aspect of SEO can help your business, take a look at the statistics below… 93% of online experiences begin with a search engine. If done right, SEO can drive a 14.6% conversion rate. 75% of users don’t even scroll past the first page of the SERPs. 21% of users access more than one of the search results. On average, Google receives over 63,000 search queries every second. On the first page alone, the first five organic results account for 67.60% of all the clicks. 70-80% of people ignore paid search results, choosing to only click on organic search results. 87% of smartphone users use search engines at least once a day. We can go on and on but for now, these facts are enough to validate the importance of doing the right SEO. When you know how to do SEO the right way, you can literally write your own paycheck. But there’s a problem… On the surface, SEO may seem simple. But it’s much more than what meets the eye. It requires you to focus on working on multiple factors so that you can have a real SEO strategy. Well, we have put together all the resources you need to get started with your successful SEO strategy. Just grab our comprehensive, step-by-step ‘Essential SEO Training Kit’ guidebook This ecourse will explain everything you need to know to master the initial aspects of SEO. From how to do keyword research, to installing and setting up WordPress SEO plugin, connecting with Google Webmaster tools, and finding guest posting for backlink…We have included every single thing. Use this guide to get higher search engine rankings and strengthen your brand online.

Download or read book 50 Things to Know about Search Engine Optimization The Guide for Beginners written by Things to Know and published by 50 Things to Know. This book was released on 2018-09-24 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know what Search Engine Optimization is? Do you want to make your website user-friendly? Would you like some guidance on how to optimize your website? If you answered yes to any of these questions then this book is for you... 50 Things to Know about Search Engine Optimization by Kiran Shahzadi offers an approach to search engine optimization in an easy process for all the beginners. Most books on SEO tell you how to optimize your website in a search engine friendly manner using different techniques. Although there's nothing wrong with that, by reading 50 Things to Know about Search Engine Optimization, you will be able to understand how search engines crawl and index a website and how you will be able to optimize your website according to Google updates. Based on knowledge from the world's leading experts like Rand Fishkin, Brian Dean, Spencer Haws, and many more, the book will give you the advanced knowledge of SEO, and how to delve deeper and do all the dirty work to rank a highly competitive keyword with the advanced tools. In these pages, you'll discover all about recent SEO updates and its process. This book will help you to understand the technicalities of today

Download or read book Search Engine Optimization SEO written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2010-12-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Download or read book SEO Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

Download or read book Seo Like I m 5 written by Matthew Capala and published by . This book was released on 2014-08-17 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide eBook for Website SEO Strategies to the Search Engine Optimization Industry's Secrets and How to Rank in Google Search Engine & Stay There.Google has presented some really important updates in the past year, as all SEO experts have noticed. Apart from the incredible encrypted search that now offers incredible keyword data, the past year has presented some new features for the Penguin, Panda and Hummingbird updates as well.From my last Forbes interview for Internet Marketing, those interested about the SEO profession can conclude the fact that the most popular search engine in the world is creating new barriers to stop all spam techniques as much as possible. However, these last updates do not indicate the fact that the SEO professions will cease in the near future.More and more companies are trying to take their business online so the competitiveness level has increased significantly during this time. Now is the time to obtain the most out of your company`s online marketing strategies. However, companies can no longer rely on the “gray hat” SEO techniques to make their businesses visible in the search engines. There is a more complex point of view that covers the SEO industry at the present time, and any professional marketer should be aware of this fact.This new complex vision can be compared to a move from tactician to strategist. Hard work and a great skill of anticipation of Google`s next moves is required in order to achieve success with your online business. Google has taken the game to a more complex level, but this does not mean that the digital war has stopped.If you want to accumulate some useful information that can help you to create profitable SEO strategies in 2014, you might want to read the following suggestions that I have created after mixing my researches with current efficient strategies.In this book, we are going to reveal all the information you need to know about Seo Ranking, and help you in deciding the perfect understanding website optimization for your business plans for successfully top ranking in google.What To Expect Inside:- Why SEO Important- Content Marketing is at the highest level yet- Improve your business`s visibility with the help of Social Media Websites- Invest in Google+- The Long vs. Short Debate- SEO has changed the bounds with PPC and advertising- Detrimental techniques such as link exchanges- Does that backlink count?- Locating your backlinks- Eliminating poor Backlinks- Gratitude and other good habits- FREE BONUSResource Links For SEO.Get More... Profitable Wordpress Ready to Go Themes Download from www.dotnetasansol.com

Download or read book SEO SEO and Nothing But SEO written by Labinot Gashi and published by Books on Demand. This book was released on 2020-05-13 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you can already see from the book title, the most important search engine optimization factors are described here page by page. The authors Labinot Gashi and Michael Knothe show how to use SEO correctly with practical examples and do not stint on secret tips and tricks from their experience. Learn chapter by chapter which factors make you and your business successful right from the start, how the individual optimisation measures are skilfully implemented can be used. In this book exciting and instructive SEO topics are waiting for you. Among other things onpage & offpage SEO measures, web speed, content rules, image optimization, private blog networks, backlink building and much more. Get now your SEO knowledge and thus also an advantage over others

Download or read book The Complete Idiot s Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.

Download or read book SEO services written by Marcelo Gameiro and published by Marcelo Gameiro. This book was released on with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you need to know before deciding between hiring SEO services or doing it by yourself? Business who are struggling how to best advertise online, probably have tough of what is SEO and why is that so important? If that is you keep reading because you will learn what it is SEO, why is it so important and how to decide between hiring or doing SEO by yourself. Description # Are you new in the digital world and are looking forward to market your products or services on online platforms? # Do you have any idea about Search Engine Optimization (SEO)? Do you want to know how SEO works and what its importance is for online marketing? If yes, you need to continue reading the following lines as these are all about SEO and will help you understand every bit of it. If you are not a new business, you probably had to face the decision to move from traditional marketing to online. In that case, you would have to learn things such as online marketing tools and concepts like SEO. Is it worth learning, and do it by yourself, or is it better to hire someone else to do it for you? If you find yourself in such a dilemma, this book will help. The book “What do you need to know before deciding between hiring SEO services or doing it by yourself?" is perhaps the most comprehensive guide related to SEO that throws light on all the relevant and significant aspects of Search Engine Optimization. The book does not jump to the technical ideas straightaway. Instead, it follows a step-by-step approach so that the amateurs of the field can have a thorough understanding of the topic. The book majorly revolves around the discussion about the very basic concepts of SEO, along with throwing light on the elements associated with this domain. It follows by talking precisely about the strategies used for running SEO campaigns. After a detailed introduction, the book moves on to talking about the history of internet research to let people understand how things work on these platforms. It will also give information about how online mechanisms have changed since the arrival of smartphones. In addition to that, the book also discussed SEO in terms of the e-commerce business industry as the online business industry is now booming more than ever. The book is written in the simplest possible manner by considering that the readers have no prior idea about these ideologies and mechanisms. Therefore, everything is discussed in detail by combining the technical terms and discussing them in terms of simple terminologies. A person who has no idea about online marketing and search engine optimization will find this book extremely helpful as it is easy to understand. However, the major portion of the book revolves around whether the people should do the SEO tasks themselves or they should be hiring specialists to do the job? It turns out that unless a person is extremely expert in the field, he must be taking the services of the professionals who have been in the industry for long enough now. Once you are done with reading the whole book, you will have a clear understanding of about: # SEO History & Basics # Major SEO Strategies # SEO & E-Commerce # Thinks to Remember While hiring SEO Experts If you are convinced about the significance of the above-mentioned concepts and you think that such know-how can prove to be beneficial for you, then you need to make up your mind to buy this book at the earliest. Hence, waste no more time and move your cursor towards the Buy Now button to get the maximum benefit from this comprehensive SEO-based knowledge.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!