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Book The Memoirs of a Clumsy Potato

Download or read book The Memoirs of a Clumsy Potato written by Sami Hall and published by Jonathan Ball Publishers. This book was released on 2023-04-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the story of Sami – entrepreneur, blêrie influencer and social media content creator. Throughout her time on Earth she has constantly asked herself what she believes to be the most important question in her life: 'Why do these things always happen to me?' From almost manslaughtering her teacher's unborn baby, shattering her dad's dream of an athlete spawn and almost being murdered by a goose, she certainly has some stories to tell. In The Memoirs of a Clumsy Potato Sami Hall takes you through some of the life events – tough and challenging events – that changed her forever and shaped her into the weird, clumsy, constantly tired potato that we know and love. The road hasn't always been easy and there have been several obstacles along the way, but as Sami herself would tell you, it was all part of the journey and that her story is far from finished. Enjoy the funny, sad, weird and outlandish stories of Sami's life and take a glimpse into her mind while we explore the million things that cause her to break into lengthy and passionate rants – loadshedding, potholes, and cell signal to name a few, and also get some answers to the internet's most burning questions. Okay bye.

Book The Memoirs of a Clumsy Potato

Download or read book The Memoirs of a Clumsy Potato written by Sami Hall and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Book Every Entrepreneur Has to Read

Download or read book The Book Every Entrepreneur Has to Read written by Various and published by Jonathan Ball Publishers. This book was released on 2023-08-18 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a business is one thing. Making that business successful is quite another. We've all read the failure statistics of start-ups, yet we entrepreneurs are a determined bunch of people – we are not easily deterred and will try, and try, and try again. We are the drivers of economic growth and job creation, but sadly we are often the unsung heroes of the South African economy. With the lack of support for start-ups and absence of knowledge-sharing, being an entrepreneur is far from easy and what is missing is business guidance and mentorship. Mistakes are made that could be avoided. We certainly don't have all the answers all of the time, especially when we're starting out. But you know who does? Those who've been down the same path before. And that is where the value of this book, The Book Every Entrepreneur Has to Read, lies. It is full of sage advice, lessons learned, and thousands of hours of hard-earned knowledge from thriving entrepreneurs, covering ... What they wish they knew when they were starting out. What they wouldn't do again, and the lesson learned. Wisdom they have picked up along the entrepreneurial journey from mindset to idea, planning to execution, funding to partnerships, networking to negotiating, innovation to strategy, hiring to company culture, social media to technology, and everything in between. Don't become a statistic – start reading and make notes and lists of what you can do today, to not only negotiate the sometimes hazardous entrepreneurial journey, but excel from a great idea to a successful business.

Book The Book Every Marketer Should Read

Download or read book The Book Every Marketer Should Read written by 50 Authors and published by Jonathan Ball Publishers. This book was released on 2024-09-27 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about delivering a message like, 'We hear you; let's build a sustainable future, together.' And how do you decide which aspect to market? Is it ... The product; The price; The place; The promotion; The people; The positioning; The process; The parable; The performance; The promise? OR, is it bits and pieces of all, or some, of the above? This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original '4Ps of Marketing' and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century. Start reading and make notes on what you can implement today to become a marketing maestro.

Book Pleasures of the Harbour

    Book Details:
  • Author : Adam Kethro
  • Publisher : Jonathan Ball Publishers
  • Release : 2022-07-25
  • ISBN : 1998958485
  • Pages : 329 pages

Download or read book Pleasures of the Harbour written by Adam Kethro and published by Jonathan Ball Publishers. This book was released on 2022-07-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adam Askew, a young man in a hurry, always wanted to be financially independent. Armed with guts, determination and a cocky self-assurance, he sets up a shipping company with a view to take on the world, one ton of cargo at a time. Fed up with the cliquey set-up in Durban, he takes a gutsy gamble, the biggest risk of his life, one that will ultimately make or break him. He heads for the big city lights of swanky 80s Joburg and is soon wining and dining at the Top of the Carlton, sipping the best champagne in London and making some enemies along the way. Set in the closing decades of the 20th century in sanction-wracked South Africa, Pleasures of the Harbour navigates a world of dodgy business partners, dubious deals and a few failed attempts at love before Adam can finally, and honestly, say he's made it. Part adventure, part action, and lots of wheeling and dealing means readers are in for a rollicking ride in this highly entertaining novel that traverses the high seas and low roads of Southern Africa, while opening boardroom and a few bedroom doors along the way. Adam Kethro, the author, saw his school years fly by in Welkom, Brakpan and Durban. After two attempts at matric, a short dip as a stoker on the Railways, and a stint in the army's horse division, he began his career in the shipping industry.

Book Pause

    Book Details:
  • Author : Thabo T-Bose Mokwele
  • Publisher : Jonathan Ball Publishers
  • Release : 2022-10-24
  • ISBN : 1998958507
  • Pages : 164 pages

Download or read book Pause written by Thabo T-Bose Mokwele and published by Jonathan Ball Publishers. This book was released on 2022-10-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we learn from each other, that's when we learn more about ourselves. With a radio career spanning more than three decades, Thabo T-Bose Mokwele brings topics to the airwaves that challenge and invoke human introspection and dialogue with his audience. And through this he has learned a lot about life and its nuances. Pause is a collection of Thabo's observations, reflections and learnings about what life is about. Simply put, this is the book he wishes he had read before starting his adult life journey. Pause is a compilation of Thabo's pearls of wisdom and lessons about life, God, money, relationships, parenting and, most importantly, self-mastery. His knowledge has been acquired by reading other philosophers' views on life and love, from interviewing entrepreneurs and entertainers about self-sufficiency, and preachers and teachers about self-mastery. This, you may say, is his 'bible', to drive his life, and a lens through which he views his existence. Thabo shares what he knows, what he practises and what still challenges him. It's a book that everyone, from teens to adults, should read for a glimpse, and as a guide, to living a life that is meaningful. We learn from our mistakes, but some mistakes are costly and should never be repeated. And if reading a short chapter on a particular topic can help mould a young person's life, or assist an adult to self-correct, then Pause is a must-read. Thabo says: We all need to learn, unlearn and relearn many things in order to fully realise who we are meant to be.

Book Servings of Self Mastery

Download or read book Servings of Self Mastery written by Alistair Mokoena and published by Jonathan Ball Publishers. This book was released on 2023-10-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-mastery is the pinnacle of self-effectiveness. It is the reset button that puts you back in control of your life and helps you make healthy choices in both your personal and business life. If you've ever experienced anxiety, loss, self-doubt, confusion, procrastination, helplessness, lack of self-control and impatience, then Servings of Self-Mastery is for you. With self-mastery you are able to coach yourself out of the negative mind-states that hold you back. This book will help you recognise the thoughts, feelings and beliefs that stand in your way of physical, mental, emotional and spiritual fulfilment. It will equip you with the agency to reframe these barriers into positive energy that will catalyse and catapult you into action. With short, easy-to-digest pep talks, you may want to read this book from cover-to-cover, or choose a specific chapter to read on those days when you need a little support and inspiration. Alistair Mokoena's Servings of Self-Mastery is packed with bite-sized reminders of the greatness within us, together with the tools to unlock potential and abundance in all aspects of our lives. It is a book that is written with love and compassion to help you thrive).

Book The Upside of Being Myself and Other Leadership Stories

Download or read book The Upside of Being Myself and Other Leadership Stories written by Ian Russell and published by Jonathan Ball Publishers. This book was released on 2022-08-29 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is not a destination. Leadership is an odyssey. A voyage of discovery, marked by changes of fortune and circumstances, informed by successes and failures. Defined by how you behaved and who you have become. The Upside of Being Myself and Other Leadership Stories is a unique opportunity to catch a breath, step back, and take a long, hard, reflective look at who you are as a leader and where your odyssey will take you. Powered by experience, informed by the reality of operating in today's harsh realities, and leveraging the insights gained from many leadership victories and defeats, each essay creates an opportunity for reflection, introspection and personal growth. The book spans almost every aspect of leadership, including the journey towards that mythical corner office, the agility and flexibility of styles required for sustained success, the art of crisp, concise communication and the need for an internal compass to guide you on your journey. Ian Russell draws on his 30 years of leadership experience from around the world, using his irreverent, light-hearted but thought-provoking prose to land key leadership messages. Further diverse and powerful leadership insights come from a number of contributing writers on politics, large corporate life, the public sector and entrepreneurial start-ups. The Upside of Being Myself and Other Leadership Stories is an investment of your time into your leadership odyssey. This is not an opportunity you can pass by. So pick up a copy, settle down and enjoy.

Book Forgiveness Redefined

Download or read book Forgiveness Redefined written by Candice Mama and published by Jonathan Ball Publishers. This book was released on 2019-10-21 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forgiveness Redefined is Candice Mama's honest and healing story. It tells how she found ways to deal with the death of her father, Glenack Masilo Mama, and to forgive the notorious apartheid assassin Eugene de Kock, the man responsible for his brutal murder. We follow Candice's journey of discovering how her father died, how this affected her and how she battled the demons of depression before the age of sixteen. But most importantly, we follow her journey towards beating the odds and rising above her heartbreaks. Candice Mama is today still under the age of 30, but has been named as one of Vogue Paris' most inspiring women alongside glittering names such as Michelle Obama. She has taken backstage selfies with music crooner Seal and travels all over the world to talk about her journey. This bubbly, inspiring young author tells how she shed some of the worst layers of grief and became an inspiration for others. We learn about her perplexing, unconventional childhood, her search for identity, and the beautiful bond she formed, posthumously, with a father she never had the opportunity to get to know in person. She also tells, in her own words, about the life-changing encounter between her family and her father's killer. Candice tenderly opens up about the result of the trauma of her father's death on her entire family, and meeting her mother for the first time at the age of four. She tells about the confusing, yet fascinating, dynamics that later unfolded as she discovered pieces of herself, rediscovered relationships with her own family and came to forgiveness and understanding. This book serves as inspiration for other young – and older – people to look at their own stories through different lenses. Candice's experiences are not unique, and she offers healing thoughts to others who suffered similar trauma by sharing the details of her own story. Forgiveness Redefined is a touching, personal story by a young woman who learned too early about pain, loss and rejection – but who also learned how to overcome those burdens and live joyfully.

Book Don t Believe Everything You Think

Download or read book Don t Believe Everything You Think written by Colin J Browne and published by Jonathan Ball Publishers. This book was released on 2022-09-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to making great decisions, the way you think about things is usually a lot more influential than what you actually think. If you ever hired a person who 'looks the part', dated someone who 'gives you a good feeling', voted for the party that 'speaks the most sense' or got into an investment that 'cannot be missed', only to realise you made a horrible mistake, you might have wondered how you ever talked yourself into it. Yet, still bearing the bruises, you're likely to make exactly the same decision the next time. The beliefs that guide your ideas and the instincts that drive your actions, are all informed by your unconscious biases, and literally every single one of us has them, which irrationally tell us one thing is good and another is bad, one thing is absolutely true and another is utterly false, and make you act less smartly than you should. But the good news is that you can learn to see them, to manage them and ultimately overcome them. In Don't Believe Everything You Think, Colin J Browne shows you how biases work, why they matter, and how to reframe your thinking to make well-founded decisions about life and work, relationships and investing, and much else in between, to vastly improve your chances of success.

Book Boredom Slayer

    Book Details:
  • Author : Richard Mulholland
  • Publisher : Jonathan Ball Publishers
  • Release : 2018-12-13
  • ISBN : 0639926444
  • Pages : 178 pages

Download or read book Boredom Slayer written by Richard Mulholland and published by Jonathan Ball Publishers. This book was released on 2018-12-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any fool can put together a presentation; this book exists because so many do. There's something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It's called The Boredom ... and your job is to slay it! It's time to fight back. It's time to save the world ... ... one bored audience at a time. Whether you're a seasoned public speaker, or getting ready for your first company presentation, this candid and practical guide by renowned global speaker and presentation coach Richard Mulholland will give you key insights. Grabbing and keeping an audience's attention. Structuring talks that command fees and change companies. Dispelling the myths around public speaking that are getting in the way of that standing ovation. Speaking like a true leader. Richard Mulholland is the co-founder of global presentation powerhouses Missing Link and TalkDrawer. He is a renowned speaker and has presented his thinking in many countries including Canada, Puerto Rico, UK, USA, Germany, Kenya, and Pakistan. When not activating his audiences he can be found coaching many top CEOs and TED speakers to activate theirs.

Book My Lion s Heart

Download or read book My Lion s Heart written by Gareth Patterson and published by Jonathan Ball Publishers. This book was released on 2014-09-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmentalist, independent researcher and author, Gareth Patterson has spent his entire adult life working tirelessly for the greater protection of African wildlife and, more particularly, for that of the lion. Born in England in 1963, Gareth grew up in Nigeria and Malawi. From an early age he knew where his life's path would take him - it would be in Africa, and his life's work would be for the cause of the African wilderness and its wild inhabitants. His is an all-encompassing African story. From his childhood in West and East Africa to his study of a threatened lion population in a private reserve in Botswana to his work with George Adamson, celebrated as the 'Lion Man' of Africa, we witness Gareth's growing commitment to his life's mission. This is nowhere more evident than in his account of his life as a human member of a lion pride, experiencing life and death through its eyes, as he successfully rehabilitated three famous orphaned lion cubs back into a life in the wilds. At considerable risk to his own personal safety, he exposed the sordid canned lion 'industry' in South Africa, bringing this shameful practice to international attention. After moving to the Western Cape he took up the fight for the African elephant, notably the unique endangered Knysna population, and published his astonishing findings in his 2009 book The Secret Elephants. Perhaps unsurprisingly, given the stressful nature of his work, Gareth suffered a massive physical and mental breakdown in his forties, which he discusses here for the first time with an openness that underlines his courage. Lesser men might have been broken, but his 'lion's heart' fought back and he ultimately overcame his illness. Gareth Patterson's long-awaited autobiography is a moving account of one man's single-minded dedication to the preservation of Africa's wildlife. It is also a stark reminder that if the human race does not want to lose Africa's priceless wild heritage, there is no time to waste. 'The lion is my totem animal, and this is the story of my life in Africa, for the lion.'

Book A Country of Two Agricultures

Download or read book A Country of Two Agricultures written by Wandile Sihlobo and published by Jonathan Ball Publishers. This book was released on 2023-08-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly three decades after the dawn of democracy, South Africa has remained a country of 'two agricultures'. On the one hand we have a subsistence, primarily non-commercial, black farming segment. On the other hand, however, we have a predominantly commercial and white farming sector that is well-resourced and has access to domestic and international trade networks. These disparities can be traced back to South Africa's painful history where, for decades, black farmers were on the margins of government support and also experienced land dispossession and livestock plunder. A Country of Two Agricultures focuses less on history and more on the present and the future, explaining why these disparities have persisted in the democratic era, and what it will take to overcome them. It aims to contribute to a better understanding of the variety of agricultural forces, taking into account both questions of domestic political economy and external factors, as well as to bring to light new risks and opportunities. Wandile Sihlobo offers insights into the role of agriculture in the South African economy from an agricultural economy perspective, and provides political economy insights that are rooted in the experiences of farming communities on the ground and right through the value chain. Beyond insights on the realities this book offers the government, the private sector, and anyone interested in the betterment of the South African economy, tools to grapple with this duality, and proposes a framework for bolstering the black farming segment for growth and competitiveness – and ultimately food security. Wandile Sihlobo is the Chief Economist of the Agricultural Business Chamber of South Africa (Agbiz) and the author of Finding Common Ground: Land, Equity and Agriculture.

Book An Ode to My Mother in Law  Winnie Serobe

Download or read book An Ode to My Mother in Law Winnie Serobe written by Gloria Tomatoe Serobe and published by Jonathan Ball Publishers. This book was released on 2023-07-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gloria Tomatoe Serobe, née Ndaliso, married Gaur Serobe in 1987, following a six-month courtship. And so began Gloria's 26-year relationship with her mother-in-law, Winnie Serobe. Winnie Serobe was born in Thaba 'Nchu in 1933, in a deeply racialised South Africa. Yet she transcended all the barriers put in place by the South African government, and society at large, to become a nurse, midwife, community builder, social entrepreneur and leader. In the course of her marriage to Andrew Serobe, for 40 years, during which they became parents to five children, she was never only a wife and a mother. This book is Gloria's ode of love, honour and respect to her mother-in-law, whom she referred to as Mama. It brings to life the story of a Winnie Serobe, who we may not read about when we look at the heroes and heroines of this country, but who served those around her every day. She remains memorialised in the hearts and minds of those for whom she fought for the right to be educated; buried with dignity; and provided with the best quality healthcare – particularly for mothers and their unborn and new-born babies. Throughout her remarkable life, Winnie Serobe 'saw', 'heard', and homed some of the most vulnerable, stigmatised, ostracised and perhaps forgotten members of her community. Throughout this life well lived, she nurtured and mentored Gloria as a makoti of the Serobe family. She reframed marriage, family and service for the young Gloria, lessons which Gloria shares in the pages of this book. Gloria Tomatoe Serobe is a founding member and CEO of WIPHOLD and is a leading activist for community upliftment, the empowerment of women, and the sustainable transformation of the South African economic landscape. She has been recognised for her leadership in business and community activism with numerous awards, and a number of honorary degrees.

Book From the Baobab to the Mosquito

Download or read book From the Baobab to the Mosquito written by Letlhokwa George Mpedi and published by Jonathan Ball Publishers. This book was released on 2023-10-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: African leadership is in crisis. The legacy of colonialism has prevailed, while novel challenges such as the pandemic, substantial developmental setbacks, the scourge of corruption and troughs in growth have challenged the 'Africa Rising' narrative that once dominated. In a deeply fragmented and uncertain world, one might ask: 'What is the source of inspiration for leadership?' As leaders are faced with the seemingly insurmountable task of rebuilding Africa's economies, structures and systems, there is an argument to be made that leadership approaches should be uniquely and distinctly African. Letlhokwa George Mpedi draws inspiration from African culture and African approaches to challenge the prevailing systems. By exploring select proverbs and sayings, Letlhokwa identifies the tenets of successful and effective leadership. Traversing the ages, sourcing from indigenous practices, drawing from different regions and exploring diverse cultural references from the continent, he finds common threads to rethink the practice of leadership. From the Baobab to the Mosquito emphasises the value of collaboration and collective decision-making, reflecting the communal values that are at the heart of many African cultures. It offers a powerful reminder that leadership is not just about individual achievement, but about building strong relationships, fostering a sense of community, and making a positive difference in the lives of others. Through this collection of African concepts in a contemporary context, Letlhokwa George Mpedi sounds the call for authentic African leaders. Letlhokwa George Mpedi is the Vice-Chancellor and Principal of the University of Johannesburg and a Professor of Labour and Social Security Law at the same institution. Before his current position as Vice-Chancellor he served as Head of the Department of Practical Business Law, Vice-Dean, Executive Dean of the Faculty of Law, and Deputy Vice-Chancellor: Academic.

Book When the Filter Fades

    Book Details:
  • Author : Janine Jellars
  • Publisher : Jonathan Ball Publishers
  • Release : 2023-10-16
  • ISBN : 1776443152
  • Pages : 259 pages

Download or read book When the Filter Fades written by Janine Jellars and published by Jonathan Ball Publishers. This book was released on 2023-10-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a hierarchy to fame – from the Real Celebs who sell their skills as actors and singers, to the Professionally Pretty (the garnish to any occasion), the Hashtag Hustlers, who range from influencers to the social media savvy, to the Hopeless Hangers-On. Everyone has their place in the ecosystem, and knowing your place in that hierarchy is half the fame game won. For three young women in Joburg, the new age of internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion. LIN Through sheer ambition and force of will, Lin has rebranded her entire existence. She's shrugged off her past to fully embrace a new identity: Linfluencer, the high-end influencer whose Outfits Of The Day are obsessively followed by every budding fashionista with a blossoming social media addiction. LEBO Then there's Lebo, who has only ever known a life of fame – real fame – as the former child prodigy behind TV phenomenon Sedi Star. Everyone grew up watching her every move, but now, as she's grown up, the work, roles and offers have evaporated. But her penchant for scandal, controversy and social media squabbles have kept her in the headlines. MBALI And finally there's South Africa's reigning Queen of Gossip: Mbali. The entertainment site she runs with an iron fist is known for breaking the hottest news – and the odd celebrity career. With the Hashtag Hustle threatening her media empire, how will she continue to keep her readers enthralled? As Lin, Lebo and Mbali jostle to take their places in the fame hierarchy, their ambitions, aspirations and agendas collide. Their wins and woes not only affect one another, but can mean that they either individually rise or collectively crumble. Will Lin's past threaten her future? Will Lebo's (self-)sabotage prevent her return to the top? Will Mbali's reign as the Queen of Gossip continue – or reach a dead end? The choices they make can balance or break their entire ecosystem. JANINE JELLARS, the author of When the Filter Fades, is an editor, marketer and entrepreneur. A child of the 1990s, and the ultimate millennial 'slashie', she's seen it all, done it all, and written all about it.

Book The Soul of a Lion

Download or read book The Soul of a Lion written by Willie Labuschagne and published by Jonathan Ball Publishers. This book was released on 2022-09-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Soul of a Lion, an engaging memoir by Willie Labuschagne, is an exhilarating journey which begins with the young conservationist's unique experiences with wild animals. From his groundbreaking research on the desert cheetah's behaviour and ecology to becoming an internationally respected consultant on environmental and wildlife-related issues, he holds the reader's attention with all the skill of the master storyteller. The numerous occasions when Willie faced potentially life-threatening situations with wild animals are vividly recounted, many of them wryly humorous while others evoke deep emotion. But not all animal encounters took place in the wild. A significant and poignant encounter that further inspired Willie's approach to conservation occurred when, during his time as director of the Johannesburg Zoo, he and his family hand-raised a newborn lion cub that had been rejected by its mother. He recalls the countless obstacles put in his way by the bureaucratic nature of his own species during his tenure at the zoo. But despite numerous challenges he persisted in his goal of transforming and improving zoological institutions. A driving force behind the changing nature of professionally managed zoological gardens, Willie's book reminds us that, while many of the world's zoos should be unconditionally closed, progressive modern zoos are becoming increasingly aligned to wildlife conservation: they are vital for ensuring the survival of threatened species. Willie shares his entertaining and often moving life experiences with warmth and understanding, whether it is sleeping under the stars with the bushmen of the Kgalagadi desert or observing the traditions of the Zulu Royal House. His travels in the African landscape in particular are an exciting panorama of many distinctive habitats, from the relentless desert of the Skeleton Coast in Namibia to the pristine beauty of the Tsitsikamma Forest and the breathtaking vastness of the African bushveld. Importantly, he is forthright in his view of the critical position of the world we live in and the future it holds for mankind and believes that we are all part of a custodianship which should do everything in its power to protect our fragile environment. Willie Labuschagne, a man with the soul of a lion, is a dedicated and internationally celebrated wildlife conservationist who holds a master's degree in wildlife management. For more than five decades he has been actively involved in the conservation of threatened species for which he has received national and international recognition, culminating in numerous awards.