Download or read book The Measurement of Media Reputation written by Xiaoqun Zhang and published by Rowman & Littlefield. This book was released on 2019-07-25 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.

Download or read book Contemporary Perspectives in Corporate Social Performance and Policy written by Agata Stachowicz-Stanusch and published by IAP. This book was released on 2018-01-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Contemporary Perspectives in Corporate Social Performance and Policy - The Middle Eastern Perspective is our endeavor to deepen the current discussion about business and institutional activity in Middle Eastern countries and disseminate the new perspective of the scientific inquiry in the responsibility of various organization operating in this part of the world. The book is divided into four parts: “Introduction”, “Reality and Challenges of Corporate Social Performance - The Middle Eastern Perspective”, “Corporate Social Responsibility in Middle Eastern countries”, “Corporate Social Performance –specific problems”. There were included some theoretical and practical contributions into the topic of corporate social responsibility and corporate social performance based on experiences from different countries (such as Israel, Turkey, United Arab Emirates). We hope that this volume will help to understand better this specific region and its business activities.

Download or read book Reputation written by Charles J. Fombrun and published by Harvard Business Review Press. This book was released on 1996 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Download or read book A Handbook of Corporate Governance and Social Responsibility written by Professor Güler Aras and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts from all over the world, A Handbook of Corporate Governance and Social Responsibility is the most authoritative single-volume guide to the relationship between good governance and social responsibility and the reality of managing both. In addition to the theory and practice of governance and CSR, the book includes case studies from large and small organizations and NGOs.

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Download or read book Corporate Reputation written by Leslie Gaines-Ross and published by John Wiley and Sons. This book was released on 2010-01-26 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard." —Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations." —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School "At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!" —Dr. Charles Fombrun, CEO, Reputation Institute "Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere." —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

Download or read book Proceedings of the Fifteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer Nature. This book was released on 2021-07-15 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the fifteenth International Conference on Management Science and Engineering Management (ICMSEM 2021) held on August 1-4, 2021, at the University of Castilla-La Mancha (UCLM), Toledo, Spain. The proceedings contains theoretical and practical research of decision support systems, complex systems, empirical studies, sustainable development, project management, and operation optimization, showing advanced management concepts and demonstrates substantial interdisciplinary developments in MSEM methods and practical applications. It allows researchers and practitioners in management science and engineering management (MSEM) to share their latest insights and contribution. Meanwhile, it appeals to readers interested in these areas, especially those looking for new ideas and research directions.

Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse and published by IGI Global. This book was released on 2018-01-26 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Download or read book Organizational Perception Management written by Kimberly D. Elsbach and published by Psychology Press. This book was released on 2014-06-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences. The goals of Organizational Perception Management are to: *summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics; *illustrate OPM events and tactics in specific, real-world contexts; and *identify a set of research themes that may stimulate further research on OPM. This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.

Download or read book Best Practice in Corporate Governance written by Adrian Davies and published by CRC Press. This book was released on 2016-04-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: An earlier book, A Strategic Approach to Corporate Governance (Gower, 1999), examined corporate governance from a philosophical and 'big picture' standpoint. This book digs deeper and explores the operational issues around corporate governance, giving examples of good practice. It is a 'how to' book, which focuses on processes and practical issues, making the case for corporate governance in terms of measurable business benefits and competitive advantage. The author explores a number of key themes: ¢ How corporate governance has expanded in scope and importance worldwide. ¢ How to engage with the wider range of stakeholders whose support is essential for success in a competitive world. ¢ How to distribute power to those who need to use it to perform effectively at all levels in the organisation. ¢ How to encourage the behaviours needed to effect good governance. ¢ How to embed best practice in the daily routine of the organisation. ¢ How to adapt best practice to meet the needs of different organisations. ¢ How effective corporate governance can build sustainable business success. ¢ How corporate governance may evolve to meet the needs of the future. Corporate governance should address the needs of people seeking to cooperate effectively in a shared endeavour. It should be adopted, not imposed and Adrian Davies provides an eloquent and authoritative guide to this process.

Download or read book The Emerald Handbook of Multi Stakeholder Communication written by Pantea Foroudi and published by Emerald Group Publishing. This book was released on 2022-10-21 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Download or read book Searching for a Corporate Savior written by Rakesh Khurana and published by Princeton University Press. This book was released on 2011-09-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected and dismissed or about their true power. This is the first book to take us into the often secretive world of the CEO selection process. Rakesh Khurana's findings are surprising and disturbing. In recent years, he shows, corporations have increasingly sought CEOs who are above all else charismatic, whose fame and force of personality impress analysts and the business media, but whose experience and abilities are not necessarily right for companies' specific needs. The labor market for CEOs, Khurana concludes, is far less rational than we might think. Khurana's findings are based on a study of the hiring and firing of CEOs at over 850 of America's largest companies and on extensive interviews with CEOs, corporate board members, and consultants at executive search firms. Written with exceptional clarity and verve, the book explains the basic mechanics of the selection process and how hiring priorities have changed with the rise of shareholder activism. Khurana argues that the market for CEOs, which we often assume runs on cool calculation and the impersonal forces of supply and demand, is culturally determined and too frequently inefficient. Its emphasis on charisma artificially limits the number of candidates considered, giving them extraordinary leverage to demand high salaries and power. It also raises expectations and increases the chance that a CEO will be fired for failing to meet shareholders' hopes. The result is corporate instability and too little attention to long-term strategy. The book is a major contribution to our understanding of corporate culture and the nature of markets and leadership in general.

Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

Download or read book The CSR International Research Compendium Volume 1 Governance written by Wayne Visser and published by Lulu.com. This book was released on 2015-02-20 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2009, CSR International has been identifying and summarising the best research on corporate sustainability, social responsibility and business ethics and sharing it through monthly Research Digests. Now, for the first time, CSR International are bringing together all of the research summaries since 2009 into three thematic volumes: on Governance, Environment, and Society. This Compendium will serve as an invaluable resource for academics, students, researchers and professionals around the world who share an interest and passion for social responsibility, sustainability, business ethics and corporate accountability. The first volume on Governance profiles over 450 research publications between 2009 and 2014 - including practitioner reports, market surveys and academic papers - from over 300 authors and more than 250 organisations. Specifically, it contains research abstracts on the following governance-related topic areas - Accountability, Transparency, Ethical Behaviour, Responsible Investment, Stakeholder Interests, Fair Operating Practices.

Download or read book Corporate Governance in Emerging Markets written by Sabri Boubaker and published by Springer Science & Business Media. This book was released on 2014-04-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills the gap between theories and practices of corporate governance in emerging markets by providing the reader with an in-depth understanding of governance mechanisms, practices and cases in these markets. It is an invaluable resource not only for academic researchers and graduate students in law, economics, management and finance but also for people practicing governance such as lawmakers, policymakers and international organizations promoting best governance practices in emerging countries. Investors can benefit from this book to better understand of these markets and to make judicious investment decisions.

Download or read book NMDME 2023 written by Yau Yuen Yeung and published by European Alliance for Innovation. This book was released on 2024-01-22 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the proceedings of the 3rd International Conference on New Media Development and Modernized Education (NMDME 2023) which was held in a hybrid form from October 13th to 15th, 2023. The conference topics include Educational Sciences, Innovative Applications of Teaching Technology, Modernized Vocational Education, Digital Media Technology, Digital Media Technology and Applications, Virtual Technology and Intelligent Media Communication, Computational Communication, and Smart Media. The conference provided a platform for discussing scientific research findings and cutting-edge technologies in the fields of new media development and modernized education to encourage collaboration in the industrialization of academic achievements. We invited specialists and intellectuals to attend the conference, sharing their excellent contributions and perspectives in the speeches. We hope that the scientific attitudes and skills developed through research will encourage scholars worldwide to contribute to the development of knowledge generated by research. Finally, we would like to express our gratitude to the conference chair, publication chairs, technical program committee chairs, local organizing chairs, program committee chairs, conference secretariat, and conference sponsors for their financial support, which made the successful organization of NMDME 2023 possible. We hope that this conference will continue to be held in the coming years, publishing more insightful articles with inspiring research.