Download or read book The Media and Drug Abuse Messages written by United States. Special Action Office for Drug Abuse Prevention and published by . This book was released on 1974 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles included in this volume present the best strategies and tactics for dissemination of information about the dangers of drug abuse to the general public.

Download or read book Youth and Drugs written by and published by . This book was released on 1990 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Youth and Drugs written by Hank Resnik and published by DIANE Publishing. This book was released on 1994 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines past and present societal influences that have fostered the continued use of licit and illicit drugs by Americans from virtually every walk of life. Presents the analyses and viewpoints of prevention and communications experts on how "mixed messages" are often sent to American youth regarding acceptable use of alcohol and other drugs. Analyzes public and private sector policies, practices, and regulatory initiatives aimed at reducing and eliminating alcohol and other drug problems.

Download or read book Mass Media and Drug Prevention written by William D. Crano and published by Psychology Press. This book was released on 2001-11-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Download or read book Youth and Drugs written by Hank Resnik and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Schools written by United Nations Office on Drugs and Crime and published by New York : United Nations. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication does not offer a pre-packaged programme of education for drug abuse prevention that can be picked up and implemented. It is rather an attempt to provide a conceptual basis upon which teachers, policy makers and school administrators can make decisions about school based drug prevention programmes in order to achieve greater success in education terms" -- p. 6.

Download or read book Persuasive Communication and Drug Abuse Prevention written by Lewis Donohew and published by Routledge. This book was released on 2012-12-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

Download or read book Testing the Anti drug Message in 12 American Cities written by and published by . This book was released on 1998 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Media and Drug Abuse Messages written by N. R. Benchley and published by . This book was released on 1974 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Testing the Anti drug Message in 12 American Cities written by and published by . This book was released on 1998 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Campaigns About Drugs written by Pamela J. Shoemaker and published by Routledge. This book was released on 2012-11-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Download or read book Communication Research and Drug Education written by Ronald Elroy Ostman and published by Sage Publications (CA). This book was released on 1976 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Testing the Anti drug Message in 12 American Cities written by and published by . This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effectiveness of the National Youth Anti Drug Media Campaign written by United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources and published by . This book was released on 2001 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Drugs Brains and Behavior written by and published by . This book was released on 2007 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Media and the Message written by William DeJong and published by . This book was released on 1998 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents an overview of lesson learned from evaluating public service campaigns, summarizes current thinking and research on how the media can be used in social change movements, and articulates a set of guidelines that can help shape the development of future campaigns. The lessons have been organized around a series of steps that planners should follow in developing, implementing, and evaluating a public service campaign. These steps are the following: 1) establish a long-term commitment; 2) determine goals and objectives; 3) conduct formative research to define the campaign; 4) select target audience; 5) design campaign messages; 6) select appropriate media channels; 7) maximize media exposure; and 8) conduct process and outcome evaluation. These lessons have their origin in two major traditions: 1) commercial marketing, advertising, and public relations; 2) public health practice. What emerges from this analysis is not a blueprint for creating a public service campaign, but a set of general principles than can be used to stimulate ideas, manage the process of campaign development and implementation, and judge campaign results.

Download or read book Annual Report from the Secretary of the Department of Health Education and Welfare to the President and Congress of the United States Drug Abuse Prevention Treatment and Rehabilitation written by United States. Department of Health, Education, and Welfare and published by . This book was released on with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: