Download or read book The Mechanical Bride written by Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis) and published by . This book was released on 1967 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mechanical Brides written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 1993 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ablaze with humor" (New York Magazine), Lupton traces the practice of marketing towards women

Download or read book Culture Is Our Business written by Marshall McLuhan and published by Wipf and Stock Publishers. This book was released on 2015-02-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

Download or read book Marshall McLuhan written by Philip Marchand and published by MIT Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the man who gave us ideas "the medium is the message" and "global village".

Download or read book The New Media Invasion written by John David Ebert and published by McFarland. This book was released on 2011-09-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 15th century until the mid–1990s, media based on the printed word—books, magazines, handbills, newspapers, and journals—dominated society. Today, an onslaught of digital media centered on the Internet is developing at a breathtaking pace, destabilizing the very idea of printed media and fundamentally reshaping our world in the process. This study explores how Internet entities like Amazon, YouTube, Facebook, Wikipedia, and Google, and gadgets such as digital cameras, cell phones, video games, robots, drones, and all things MacIntosh have affected everything from the book industry and copyright law to how we conduct social relationships and consider knowledge. Including a chronology of significant events in the history of the digital explosion, this investigation of the often overlooked “shadow” side of new technology chronicles life during a radical societal shift and follows the process whereby one world disintegrates while another takes its place. Instructors considering this book for use in a course may request an examination copy here.

Download or read book Marshall McLuhan written by Douglas Coupland and published by Atlas and Company. This book was released on 2010-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.

Download or read book The Liberated Bride written by A. B. Yehoshua and published by HMH. This book was released on 2004-10-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Israeli professor and an Arab student join forces in a witty novel that “tells a simple story about a region that complicates all it touches” (The New Yorker). Yochanan Rivlin, a professor at Haifa University, is a man of boundless and often naïve curiosity. His wife, Hagit, a district judge, is tolerant of almost everything but her husband’s faults and prevarications. Frequent arguments aside, they are a well-adjusted couple with two grown sons. When one of Rivlin’s students—a young Arab bride from a village in the Galilee—is assigned to help with his research in recent Algerian history, a two-pronged mystery develops. As they probe the causes of the bloody Algerian civil war, Rivlin also becomes obsessed with his son’s failed marriage. Rivlin’s search leads to a number of improbable escapades. In this comedy of manners, at once deeply serious and highly entertaining, Yehoshua brilliantly portrays characters from disparate sectors of Israeli life, united above all by a very human desire for, and fear of, the truth in politics and life.

Download or read book Home Front Heroes written by Elizabeth Abele and published by McFarland. This book was released on 2013-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the effects of the feminist and civil rights movements in the construction of Hollywood action heroes. Starting in the late 1980s, action blockbusters regularly have featured masculine figures who choose love and community over the path of the stoic loner committed solely to duty. The American heroic quest of the past 25 years increasingly has involved a reclamation of home, creating a place for the Hero at the hearth, part of a more intimate community with less restrictive gender and racial boundaries. The author presents pieces of contemporary popular culture that create the complex mosaic of the present-day American heroic ideal. Hollywood popular films are examined that best represent the often painful shift from traditional heroic masculinity to a masculinity that is less "exceptional" and more vulnerable. There are also chapters on how issues of race and gender intersect with the new masculinity and on subgenres of 1990s films that also developed this postfeminist masculinity.

Download or read book Car Girls written by Jacqueline Hassink and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earlier this year Aperture published a deluxe edition of Car Girls, limited to 1,500 copies. By popular demand, we are pleased to issue this instant classic in a handy, adorable travel-size. Initially created at the request of one of the biggest European car show exhibitors, this mini-edition is now available to the general public. Car Girls is the culmination of a unique project created over a five-year period. Jacqueline Hassink, who has received critical acclaim for her books and exhibitions, traveled to three different continents and attended seven car shows to capture the work of the women employed to embody the corporate identities of international auto companies. As she describes it, she has used these sites to reflect on differing cultural values with regard to their ideal images of beauty and women. Most crucially, Car Girls is a document of what may have been the last gasp of extravagance from an industry in crisis. Both editions were designed by the award-winning Irma Boom.

Download or read book The Book of Probes written by Marshall McLuhan and published by . This book was released on 2003 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.

Download or read book Through the Vanishing Point written by Marshall McLuhan and published by . This book was released on 1968 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marshall McLuhan and Northrop Frye written by B.W. Powe and published by University of Toronto Press. This book was released on 2014-01-01 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan and Northrop Frye are two of Canada's central cultural figures, colleagues and rivals whose careers unfolded in curious harmony even as their intellectual engagement was antagonistic. Poet, novelist, essayist and philosopher B.W. Powe, who studied with both of these formidable and influential intellectuals, presents an exploration of their lives and work in Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy. Powe considers the existence of a unique visionary tradition of Canadian humanism and argues that McLuhan and Frye represent fraught but complementary approaches to the study of literature and to the broader engagement with culture. Examining their eloquent but often acid responses to each other, Powe exposes the scholarly controversies and personal conflicts that erupted between them, and notably the great commonalities in their writing and biographies. Using interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan's “The medium is the message” and Frye's “the great code.”

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Download or read book McLuhan s Global Village Today written by Angela Krewani and published by Routledge. This book was released on 2015-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.

Download or read book The Medium Is the Monster written by Mark A. McCutcheon and published by Athabasca University Press. This book was released on 2018-04-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology—that human-made monstrosity—today without conjuring Frankenstein, thanks in large part to its Canadian adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.

Download or read book Laws of Media written by Marshall McLuhan and published by . This book was released on 1992 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media, ' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.

Download or read book A December Bride written by Denise Hunter and published by Zondervan. This book was released on 2013-11-26 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year’s worth of novellas from twelve inspirational romance authors. Happily ever after guaranteed. What started as a whim turned into an accidental—and very public—engagement. Can Layla and Seth keep up the façade in Chapel Springs this holiday season—for the sake of her career . . . and his heart? Under normal circumstances, Seth Murphy—the best friend of Layla O’Reilly’s ex-fiancé—would be the last person she’d marry. But the news of their upcoming (and phony) nuptials convinces a big client that Layla may be high-society enough to work for his agency—a coup that would put her fledgling home-staging business on the map. Seth has secretly loved Layla for years, even when she was dating his best friend. Maybe she’ll never forgive him for the way he hurt her back then, but he has to try. And Layla is willing to keep up their engagement farce until she’s landed her client. For Layla, it's the chance to save her career. But for Seth, it's his last chance to win her heart. “Denise Hunter knows how to warm up an inspirational romance with sizzling chemistry. You’ll fall in love with this December wedding story!” —Kristin Billerbeck, bestselling author of What a Girl Wants