Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Download or read book The Ecommercepreneur Success Blueprint written by Dr. Ope Banwo and published by Dr. Ope Banwo. This book was released on 2024-09-15 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commercepreneur Success Blueprint, stemmed from a deep passion for empowering individuals to take control of their financial destinies in the digital age. The world of e-commerce presents endless opportunities for those willing to seize them, yet many aspiring entrepreneurs struggle to navigate the complexities of starting and scaling an online business. This book is my answer to that challenge, a comprehensive guide designed to demystify the e-commerce landscape and provide a clear, actionable roadmap to success. A Passion for Digital Entrepreneurship I have always been fascinated by the transformative power of the internet. It has reshaped industries, opened up global markets, and created unprecedented opportunities for individuals to build thriving businesses from the ground up. Over the years, I have witnessed countless success stories—ordinary people who, with determination and the right strategies, have turned their online ventures into six-figure enterprises. These stories inspired me, but they also highlighted a common thread: the need for a solid foundation and a clear understanding of the key principles that drive success in e-commerce.

Download or read book Mobile Commerce Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Download or read book Smartphones from an Applied Research Perspective written by Nawaz Mohamudally and published by BoD – Books on Demand. This book was released on 2017-11-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones from an Applied Research Perspective highlights latest advancements of research undertaken in multidisciplinary fields where the smartphone plays a central role. Smartphone is synonymous to innovation in today's society. Very few visionaries predicted its social, cultural, technological and economic impacts, although the usage of smartphone is almost pervasive and transcendental. This book is meant for researchers and postgraduate students looking forward for hot topics for their final year projects, doctoral or even postdoctoral studies. Practitioners too will find food for thought and will surely be amazed by the broadness of the topics presented.

Download or read book ARTS for Retail written by Richard Halter and published by iUniverse. This book was released on 2014 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Association of Retail Technology Standards is an organization of retailers and vendors who have come together to create an extensive set of standards to reduce the cost and time for upgrading existing applications or adding new capabilities. To understand the depth of support that ARTS offers, consider that the granddaddy of ARTS standards, the ARTS Data Model, has more than seven hundred tables and seven thousand attributes. In this new guide, author Richard Halter reveals how ARTS standards can help your business turn more consumers into customers and maximize profits. You can learn how to - communicate better with potential customers; - harness the power of social retailing; - boost the success of promotions and discounts; and - organize your store to maximize sales. Written in a language that everyone can understand, this guidebook explains how ARTS works together to help retailers and vendors. Take your business to a higher performing level and put more money in your pocket with ARTS for Retail.

Download or read book Enterprise J2ME written by Michael Juntao Yuan and published by Prentice Hall Professional. This book was released on 2004 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: bull; Covers basic J2ME profiles and popular mobile Java APIs fresh from the Java Community Process bull; Explains wireless Java technologies that enable mobile commerce and Web services bull; Provides complete sample code for each technology covered bull; Written by award-winning author, Michael Yuan -- JavaWorld columnist for the "Wireless Java " column

Download or read book The Impulse Economy written by Gary Schwartz and published by Simon and Schuster. This book was released on 2011-11-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain: • How to minimize barriers between the shopper and a sale. • How marketers can connect and, more important, reconnect with loyal shoppers. • The technology available now—and what’s coming soon—and how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.

Download or read book Information Technology for Management written by Efraim Turban and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology is ever-changing, and that means that those who are working, or planning to work, in the field of IT management must always be learning. In the new edition of the acclaimed Information Technology for Management, the latest developments in the real world of IT management are covered in detail thanks to the input of IT managers and practitioners from top companies and organizations from around the world. Focusing on both the underlying technological developments in the field and the important business drivers performance, growth and sustainability—the text will help students explore and understand the vital importance of IT’s role vis-a-vis the three components of business performance improvement: people, processes, and technology. The book also features a blended learning approach that employs content that is presented visually, textually, and interactively to enable students with different learning styles to easily understand and retain information. Coverage of next technologies is up to date, including cutting-edged technologies, and case studies help to reinforce material in a way that few texts can.

Download or read book Mobile Computing Concepts Methodologies Tools and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.

Download or read book Electronic Commerce Concepts Methodologies Tools and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Download or read book M Commerce written by Punita Duhan and published by CRC Press. This book was released on 2019-03-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

Download or read book Techniques and Applications for Mobile Commerce written by Cherif Branki and published by IOS Press. This book was released on 2008 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers Wireless Technologies for the Extended Enterprise; E-Service Environments: Aspect-Oriented Techniques and Mobile Devices; and AutoMoCo: Autonomic Computing and Mobile Commerce.

Download or read book Biometrics written by Midori Albert and published by BoD – Books on Demand. This book was released on 2011-04-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biometrics-Unique and Diverse Applications in Nature, Science, and Technology provides a unique sampling of the diverse ways in which biometrics is integrated into our lives and our technology. From time immemorial, we as humans have been intrigued by, perplexed by, and entertained by observing and analyzing ourselves and the natural world around us. Science and technology have evolved to a point where we can empirically record a measure of a biological or behavioral feature and use it for recognizing patterns, trends, and or discrete phenomena, such as individuals' and this is what biometrics is all about. Understanding some of the ways in which we use biometrics and for what specific purposes is what this book is all about.

Download or read book Knowledge Management A Blueprint for Delivery written by Tom Knight and published by Routledge. This book was released on 2012-05-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now in the 'third wave' of Knowledge Management - the first was focused on the potential of new technology, while the second focused on the nature of knowledge and how people 'know' and learn. The focus in the third phase is two-fold: building individual and team productivity, and proper alignment of Knowledge Management efforts in helping deliver on strategic goals of the organization. Knowledge Management- a Blueprint for Delivery explores and builds on current ideas about the dynamics of knowledge in organizations, answering such questions as: 'What is knowledge management?' and 'What does it mean for today's companies and organizations?' Written by two leading knowledge management practitioners, this book looks beyond academic theory and software company hype to focus on the roles that knowledge and information play in creating high-performance organizations. Built on their extensive experience of Knowledge Management programme design and delivery, Knowledge Management- a Blueprint for Delivery: contains a comprehensive survey of the whole area of Knowledge Management, from theory and strategy creation through to techniques, tools, and delivery of change provides an insight into developing and managing Knowledge Management initiatives bridges the gap between theoretical, strategic, and practical hands-on perspectives

Download or read book Near Field Communications Technology and Applications written by Mike Hendry and published by Cambridge University Press. This book was released on 2014-12-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a developer, engineer, researcher or student, this practical guide gives you everything you need to know about NFC technology and its applications. You will learn what differentiates NFC from other short-range technologies such as contactless cards, RFID and Bluetooth, as well as discovering the opportunities it provides, from a fast and instinctive user interface with no infrastructure requirements to the world of Secure Elements, Trusted Service Managers, mobile wallets and the Internet of Things. With critical applications in areas including advertising, retail and transportation, this book demonstrates how you can use NFC technology practically to make transactions easier and quicker. All of this is supplemented with an array of in-depth case studies and real-life examples to reinforce your understanding, along with detailed coverage of the problems associated with the wider commercial introduction of NFC and strategies that can be used to aid its future development.

Download or read book The Startup Blueprint written by Naushad Sheikh and published by Naushad Sheikh. This book was released on 2024-06-07 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building and scaling a successful business is a challenging and rewarding process that requires careful planning and execution. This book "The Startup Blueprint: The Insider's Guide to Creating and Scaling a Successful Business" is a comprehensive guide to the startup process, providing an overview of the key concepts and strategies that are essential for success. The book is designed to be a roadmap for entrepreneurs and aspiring business owners, helping them navigate the journey from idea to launch and beyond. The main themes of the book include identifying a profitable business idea, developing a business plan, building and managing a team, securing funding, marketing and growth strategies, financial management and planning, scaling and exit strategies, and staying ahead of the game. Each chapter will cover these themes in depth, providing the reader with a solid foundation for building and scaling a successful business. As you read through the book, you will learn about the key takeaways that are essential for success, including: The importance of identifying a profitable business idea and evaluating and refining your ideas The differences between a lean business plan and a traditional business plan, and the key components of each Building and managing a high-performing team, including hiring the right people, setting clear goals, motivating and inspiring your team, and managing performance Strategies for securing funding, including bootstrapping, startup accelerators, angel investors, venture capital, grants, and crowdfunding Tips and strategies for implementing effective marketing and growth strategies, including targeting the right audience and channels Understanding your startup's financial position and financial planning and management, including setting financial goals, creating a budget, monitoring cash flow and profitability, and making informed decisions based on financial data Strategies for scaling and exit, including scaling strategies and exit strategies Tips and strategies for staying informed and adapting to changes in the market, and learning curve for new-time founders The book is organized into chapters, each of which covers a different aspect of the startup process. The chapters are structured in a clear and concise manner, making it easy for the reader to follow along and understand the key concepts. The book also includes case studies of successful startups, including Amazon, Uber, Slack, Spotify, and Peloton, providing the reader with valuable insights and lessons from some of the world's most successful companies. Whether you are an aspiring entrepreneur, a seasoned business owner, or just looking to learn more about the startup process, this book is the perfect resource. So sit back, grab a notebook and pen, and get ready to embark on your journey to building and scaling a successful business.

Download or read book Mobile Commerce written by Brian Ernest Mennecke and published by IGI Global. This book was released on 2003-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."