Download or read book The Asia Pacific Marketing Pocket Book 2005 written by and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manager s Pocket Guide to Diversity Management written by Edward E. Hubbard and published by Human Resource Development. This book was released on 2004-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pocket guide will expose the business opportunity that underpins the support of diversity in today's organizations. Learn how to improve workplace productivity by bridging organization goals with diversity imperatives in areas like recruitment, retention, team building, and service.
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Download or read book Fundamentals of Marketing written by Marilyn A Stone and published by Routledge. This book was released on 2007-01-24 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
Download or read book Strategic Marketing written by Douglas C. West and published by Oxford University Press, USA. This book was released on 2015 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Download or read book The Fashion Handbook written by Tim Jackson and published by Routledge. This book was released on 2004-09-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.
Download or read book Strangers in Paradise written by Terry Moore (comics.) and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The greatest love story ever told is finally available in an affordable, softcover omnibus edition! This two-book package contains all 2,128 pages of Terry Moore's epic tale featuring Katchoo, Francine, David, and Casey as they face life's biggest challenges by facing them together. All 107 issues of the Strangers In Paradise series are here, including the spin-offs Molly & Poo, Princess Warrior, When World's Collide, and David's Story.
Download or read book Pocketbook Power How to Reach the Hearts and Minds of Today s Most Coveted Consumers Women written by Bernice Kanner and published by McGraw Hill Professional. This book was released on 2004-04-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Download or read book Handbook of Research on Global Information Technology Management in the Digital Economy written by Raisinghani, Mahesh S. and published by IGI Global. This book was released on 2008-01-31 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.
Download or read book Contemporary Research in E Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
Download or read book Globalization and Football written by Richard Giulianotti and published by SAGE. This book was released on 2009-06-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book provides an engaging, clear view of the interrelationships within key globalization processes and the international sport of football. Intelligently combining the conceptual and methodological aspects of global studies with the specific cultural conditions of the ′beautiful game′ Giulianotti and Robertson illuminate its social history and diffusion, as well as wider cultural, economic, political and social dimensions. Using football to chart an increasing global connectivity, or globality, the authors explore how the game may be understood as a metric, mirror, motor and metaphor of globalization Issues discussed include: - Transnational Identities and the Global Civil Society, - Cosmopolitanism & Americanization, - Neo-Liberalism, Inequalities and Transnational Clubs, - Politics, Nations, and International Governance, Ideal for students and lecturers concerned with the sociology of sport, globalization and international cultural studies - the book will be of interest to anyone keen to map the intricate ways in which transnational processes may impact upon particular domains of social life.
Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press, USA. This book was released on 2010 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.
Download or read book Competencies Pocketbook written by Roger Mills and published by Management Pocketbooks. This book was released on 2015-09-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simply put, a competency describes the behaviour or actions that can be seen when a job is being done well. Organisations use competencies to get consistency in what they do, ensure people are treated equitably, enhance communications, improve stakeholder relationships and establish high standards of quality and performance. The Competencies Pocketbook explains how to develop a competency framework, how to assess competencies and how to reap the benefits from both the individual's and the organisation's perspective. It also describes why some competency initiatives don't work and how to make sure that yours does.
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Download or read book Creative Working in the Knowledge Economy written by Sai Loo and published by Taylor & Francis. This book was released on 2016-12-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the new types of job and ways of working in the knowledge economy, and based on empirical research among advertising workers and software developers in Europe, Singapore and Japan, this book examines relationships between knowledge and creativity and new frameworks for learning and working. Offering critical insights into how workers apply their creative knowledge work capacities towards the production of innovative products and services and the fashioning of digital and tangible goods, it will add significantly to the debate around knowledge work and creativity. Of interest to researchers, educators and policy makers in organisational learning, management and HRM.
