Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Download or read book Administrative Histories of World War II Civilian Agencies of the Federal Government Administrative Histories of U S Civilian Agencies Korean War written by Research Publications, inc and published by Primary Source Microfilm. This book was released on 1979 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing and Transportation Situation written by and published by . This book was released on 1954 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American West Transformed written by Gerald D. Nash and published by U of Nebraska Press. This book was released on 1990-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrialization of the American West during World War II brought about rapid and far-reaching social, cultural, and economic changes. Gerald D. Nash shows that the effect of the war on that region was nothing less than explosive.
Download or read book The College Textbook Publishing Industry in the U S 2000 2022 written by Albert N. Greco and published by Springer Nature. This book was released on 2023-05-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
Download or read book Chronological Landmarks in American Agriculture written by and published by . This book was released on 1990 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronology lists major events in the history of U.S. agriculture. A source to which the reader may turn for additional information on the subject is included with most of the events. Generally, each source appears only once, although it may apply to more than one chronological citation. pp. The reader interested in a particular subject can compile a short bibliography by consulting each citation for that subject.
Download or read book Chronological Landmarks in American Agriculture written by Maryanna S. Smith and published by . This book was released on 1979 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Growth of the Scholarly Publishing Industry in the U S written by Albert N. Greco and published by Springer. This book was released on 2018-10-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
Download or read book Marketing and Transportation Situation written by and published by . This book was released on 1955 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book War Junk written by Alex Souchen and published by UBC Press. This book was released on 2020-04-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Second World War, Canadian factories produced mountains of munitions and supplies, including some 800 ships, 16,000 aircraft, 800,000 vehicles, and over 4.6 billion rounds of ammunition and artillery shells. However, the end of hostilities in 1945 turned the leftover assets into peacetime liabilities. Alex Souchen provides a definitive account of the disposal crisis triggered by Allied victory and shows how Canadians responded to the unprecedented divestment of public property by reusing and recycling military surpluses to improve their postwar lives. War Junk recounts the complex political, economic, social, and environmental legacies of munitions disposal in Canada by revealing how the tools of war became integral to the making of postwar Canada.
Download or read book Marketing Under War Conditions written by American Marketing Association and published by . This book was released on 1942 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Mexico Reader written by Gilbert M. Joseph and published by Duke University Press. This book was released on 2003-01-16 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mexico Reader is a vivid introduction to muchos Méxicos—the many Mexicos, or the many varied histories and cultures that comprise contemporary Mexico. Unparalleled in scope and written for the traveler, student, and expert alike, the collection offers a comprehensive guide to the history and culture of Mexico—including its difficult, uneven modernization; the ways the country has been profoundly shaped not only by Mexicans but also by those outside its borders; and the extraordinary economic, political, and ideological power of the Roman Catholic Church. The book looks at what underlies the chronic instability, violence, and economic turmoil that have characterized periods of Mexico’s history while it also celebrates the country’s rich cultural heritage. A diverse collection of more than eighty selections, The Mexico Reader brings together poetry, folklore, fiction, polemics, photoessays, songs, political cartoons, memoirs, satire, and scholarly writing. Many pieces are by Mexicans, and a substantial number appear for the first time in English. Works by Octavio Paz and Carlos Fuentes are included along with pieces about such well-known figures as the larger-than-life revolutionary leaders Pancho Villa and Emiliano Zapata; there is also a comminiqué from a more recent rebel, Subcomandante Marcos. At the same time, the book highlights the perspectives of many others—indigenous peoples, women, politicians, patriots, artists, soldiers, rebels, priests, workers, peasants, foreign diplomats, and travelers. The Mexico Reader explores what it means to be Mexican, tracing the history of Mexico from pre-Columbian times through the country’s epic revolution (1910–17) to the present day. The materials relating to the latter half of the twentieth century focus on the contradictions and costs of postrevolutionary modernization, the rise of civil society, and the dynamic cross-cultural zone marked by the two thousand-mile Mexico-U.S. border. The editors have divided the book into several sections organized roughly in chronological order and have provided brief historical contexts for each section. They have also furnished a lengthy list of resources about Mexico, including websites and suggestions for further reading.
Download or read book World Trade in Commodities written by and published by . This book was released on 1949 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Great Mistake written by Peter Beale and published by The History Press. This book was released on 2004-08-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 4 September 1944, the British 11th Armoured Division entered Antwerp, capturing the docks intact. Basing his account on official war diaries, unit histories and personal recollections, Peter Beale examines the background, considers the actions taken and forgone between 4 and 26 September and reviews their effects on subsequent operations.
Download or read book Monthly Catalog of United States Government Publications Cumulative Index written by United States. Superintendent of Documents and published by . This book was released on 1953 with total page 1870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monthly Catalogue United States Public Documents written by and published by . This book was released on 1941 with total page 1860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book United States Government Publications Monthly Catalog written by and published by . This book was released on 1941 with total page 1864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
