Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Palgrave Pivot. This book was released on 2021-06-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Download or read book The Growth of the Scholarly Publishing Industry in the U S written by Albert N. Greco and published by Springer. This book was released on 2018-10-16 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
Download or read book Advertising and Propaganda in World War II written by David Clampin and published by Bloomsbury Publishing. This book was released on 2014-03-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.
Download or read book The Marketing and Transportation Situation written by and published by . This book was released on 1955 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report to Congress on Assistance to Greece and Turkey written by United States. President and published by . This book was released on 1948 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Administrative Histories of World War II Civilian Agencies of the Federal Government Administrative Histories of U S Civilian Agencies Korean War written by Research Publications, inc and published by Primary Source Microfilm. This book was released on 1979 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Series written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1941 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1948 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Service Check List written by and published by . This book was released on 1947 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Summaries of Tariff Information written by United States Tariff Commission and published by . This book was released on 1948 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Cooperation Series written by and published by . This book was released on 1948 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Miscellaneous Publication written by and published by . This book was released on 1957 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Watches Watch Movements Watch Parts and Watchcases written by United States Tariff Commission and published by . This book was released on 1953 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Groundfish Fillets written by United States Tariff Commission and published by . This book was released on 1953 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Consumers Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Download or read book Selected Industry wide Fruit Marketing Programs written by Hugh C. Kiger and published by . This book was released on 1952 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
