Download or read book The Marketing of the President 1960 1976 written by Jennifer Matarazzo and published by . This book was released on 1980 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book THE MAKING OF THE PRESIDENT 1960 written by Theodore H. White and published by . This book was released on 1961 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Download or read book The Making of the President 1960 written by Theodore H. White and published by . This book was released on 2013 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Selling of the President 1968 written by Joe McGinniss and published by New York : Trident Press. This book was released on 1969 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.
Download or read book Presidential Mandates written by Patricia Heidotting Conley and published by University of Chicago Press. This book was released on 2001-07-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidents have claimed popular mandates for more than 150 years. How can they make such claims when surveys show that voters are uninformed about the issues? In this groundbreaking book, Patricia Conley argues that mandates are not mere statements of fact about the preferences of voters. By examining election outcomes from the politicians' viewpoint, Conley uncovers the inferences and strategies—the politics—that translate those outcomes into the national policy agenda. Presidents claim mandates, Conley shows, only when they can mobilize voters and members of Congress to make a major policy change: the margin of victory, the voting behavior of specific groups, and the composition of Congress all affect their decisions. Using data on elections since 1828 and case studies from Truman to Clinton, she demonstrates that it is possible to accurately predict which presidents will ask for major policy changes at the start of their term. Ultimately, she provides a new understanding of the concept of mandates by changing how we think about the relationship between elections and policy-making.
Download or read book Packaging The Presidency written by Kathleen Hall Jamieson and published by Oxford University Press. This book was released on 1996-06-20 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Download or read book The Making of a President written by Theodore Harold White and published by . This book was released on 1964 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Buying of the President written by Charles Lewis and published by Avon Books. This book was released on 1996 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Download or read book Handbook of Political Marketing written by Bruce I. Newman and published by SAGE Publications, Incorporated. This book was released on 1999-08-13 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Download or read book Weekly Compilation of Presidential Documents written by and published by . This book was released on with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inside the Presidential Debates written by Newton N. Minow and published by University of Chicago Press. This book was released on 2008-09-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newton Minow’s long engagement with the world of television began nearly fifty years ago when President Kennedy appointed him chairman of the Federal Communications Commission. As its head, Minow would famously dub TV a “vast wasteland,” thus inaugurating a career dedicated to reforming television to better serve the public interest. Since then, he has been chairman of PBS and on the board of CBS and elsewhere, but his most lasting contribution remains his leadership on televised presidential debates. He was assistant counsel to Illinois governor Adlai Stevenson when Stevenson first proposed the idea of the debates in 1960; he served as cochair of the presidential debates in 1976 and 1980; and he helped create and is currently vice chairman of the Commission on Presidential Debates, which has organized the debates for the last two decades. Written with longtime collaborator Craig LaMay, this fascinating history offers readers for the first time a genuinely inside look into the origins of the presidential debates and the many battles—both legal and personal—that have determined who has been allowed to debate and under what circumstances. The authors do not dismiss the criticism of the presidential debates in recent years but do come down solidly in favor of them, arguing that they are one of the great accomplishments of modern American electoral politics. As they remind us, the debates were once unique in the democratic world, are now emulated across the globe, and they offer the public the only real chance to see the candidates speak in direct response to one another in a discussion of major social, economic, and foreign policy issues. Looking to the challenges posed by third-party candidates and the emergence of new media such as YouTube, Minow and LaMay ultimately make recommendations for the future, calling for the debates to become less formal, with candidates allowed to question each other and citizens allowed to question candidates directly. They also explore the many ways in which the Internet might serve to broaden the debates’ appeal and informative power. Whether it’s Clinton or Obama vs. McCain, Inside the Presidential Debates will be welcomed in 2008 by anyone interested in where this crucial part of our democracy is headed—and how it got there.
Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Download or read book Presidential Elections written by Nelson W. Polsby and published by Rowman & Littlefield Publishers. This book was released on 2012 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using data and examples from the 2008 election, and laced with previews of 2012, this text offers an overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.
Download or read book The Selling of the President written by Joe MacGinniss and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sarge written by Scott Stossel and published by Other Press, LLC. This book was released on 2011-12-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: As founder of the Peace Corps, Head Start, the Special Olympics (with wife Eunice Kennedy Shriver), and other organizations, Sargent Shriver was a key social and political figure whose influence continues to the present day. This authorized biography, exhaustively researched and finely rendered by Scott Stossel (deputy editor of The Atlantic), reads like an epic novel, with “Sarge” marching through the historical events of the last century—the Great Depression, World War II, JFK’s assassination, the Cold War, and many more. Sarge gives us a complete account of Shriver’s life, as well as a thoughtful commentary on the Kennedy family, the Peace Corps, and United States and world history. It is a riveting and comprehensive reconstruction of a life that exemplifies what it means to be a true American.
Download or read book Predicting the Next President written by Allan J. Lichtman and published by Rowman & Littlefield. This book was released on 2024-07-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the days after Donald Trump’s unexpected victory on election night 2016, The New York Times, CNN, and other leading media outlets reached out to one of the few pundits who had correctly predicted the outcome, Allan J. Lichtman. While many election forecasters base their findings exclusively on public opinion polls, Lichtman looks at the underlying fundamentals that have driven every presidential election since 1860. Using his 13 historical factors or “keys” (four political, seven performance, and two personality), Lichtman had been predicting Trump’s win since September 2016. In the updated 2024 edition, he applies the keys to every presidential election since 1860 and shows readers the current state of the 2024 race. In doing so, he dispels much of the mystery behind electoral politics and challenges many traditional assumptions. An indispensable resource for political junkies!
