Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Advertising in Tourism and Leisure written by Nigel Morgan and published by Routledge. This book was released on 2013-06-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Download or read book Fundamentals of Leisure Business Success written by William Winston and published by Routledge. This book was released on 1998-07-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in the leisure and recreation field at your disposal so you can master the importance of contemporary business and management techniques.
Download or read book Leisure and Recreation Management written by George Torkildsen and published by Psychology Press. This book was released on 2005 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Leisure and Recreation Management' is essential reading for anyone interested in exploring both the theory and the practicalities of managing leisure and recreational facilities.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2023-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector
Download or read book The Psychology of Leisure Travel written by Edward J. Mayo and published by . This book was released on 1981 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Leisure and Tourism written by Michael Morgan and published by Financial Times/Prentice Hall. This book was released on 1996 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.
Download or read book Kraus Recreation and Leisure in Modern Society written by Daniel McLean and published by Jones & Bartlett Publishers. This book was released on 2014-02-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new full-color design with perforated worksheets, the Tenth Edition of Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. It addresses contemporary issues facing the recreation and leisure profession and focuses on challenges and opportunities that impact the profession now as well as years from now. Extensive research into emerging trends helps support the text and provide insights into the future. Focusing on the ten different types of organizations --ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors -- this classic text text is an invaluable resource for students considering a career in the recreation and leisure industry. New to the Tenth Edition: - Discusses how specific trends, such as dramatic shifts in population make-up, the impact of technology, and marketing affect leisure-service systems and the recreation and park professions. - Focus on the role of parks and recreation on the health and wellness of our communities as well as means to combat the obesity epidemic in North America. - Includes new case studies which allow students to apply knowledge of technology in leisure, identify the value and benefits of play, and recognize the changing family structures of our modern society.
Download or read book Torkildsen s Sport and Leisure Management written by George Torkildsen and published by Routledge. This book was released on 2005-05-06 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this new edition the book has been completely revised, bringing the subject up to date in line with recent developments. Key changes address issues surrounding government policy and public sector leisure provision, the National Lottery, global conditions such as the world economic climate and the European Union, and communication and travel advances. New content also covers: play, recreation, leisure and the needs of people leisure trends, planning and government the legacy of CCT and the introduction of Best Value management, training and operational aspect of Leisure & Recreation management Leisure and Recreation Management deals with the theory of leisure studies as well as the day-to-day practicalities of managing sport, leisure and recreation facilities, ensuring this book's continued success as a student textbook and a guide for the practitioner.
Download or read book The Tourism and Leisure Experience written by Michael Morgan and published by Channel View Publications. This book was released on 2010 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
Download or read book The Tourism and Leisure Industry written by Klaus Weiermair and published by Psychology Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Download or read book Proceedings of the 1988 International Conference of Services Marketing written by Edward G. Thomas and published by Springer. This book was released on 2015-05-27 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Airline Marketing and Management written by Stephen Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Download or read book Human Resource Management in the Sport and Leisure Industry written by Chris Wolsey and published by Routledge. This book was released on 2011-09-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text allows students develop their understanding of strategic HR theory and practice through wide ranging industry specific case studies and explanation of all key HR issues.
Download or read book Leisure Matters written by Gordon J. Walker and published by Venture Publishing Incorporated, U.S.. This book was released on 2016-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates and expands Jackson and Burtons "Mapping the Past, Charting the Future" (1989) and "Leisure Studies: Prospects for the Twenty-First Century" (1999). The need to do so was driven by the significant new developments in the leisure studies field as well as the arrival of new and upcoming experts in specific areas of study. The book features new sections on: Disciplinary Perspectives (including chapters on anthropology, history, philosophy, psychology, sociology, biology, and economics of leisure); Cognate Area Perspectives (including chapters on leisure, health, and physical activity; leisure and religion/spirituality; sport as leisure; and tourism); International Perspectives (including chapters on leisure in Africa, Australia and New Zealand, East Asia, Europe, Latin America); Diverse Perspectives (including chapters on leisure in terms of youth, family, older adults, immigrants, racial and ethnic groups, the LGBQ community; and people with disabilities). Other book chapters focus on leisure theory; leisure, time, and technology; leisure needs, motivations, and constraints; leisure, place, and social capital; leisure planning, marketing, and management; leisure research methods; and the future of the leisure studies field. Approximately 80% of each chapter summarises the current state of that specific leisure concept, topic, or area, while the remaining 20% dares to speculate imaginatively about where it could (and should) proceed in the future. Both summary and speculation are limited to approximately 6,000 words, as chapter authors were instructed to heed French philosopher Blaise Pascals (1656) oft-cited apology that I have only made this letter longer because I have not had the time to make it shorter. While the book maintains the spirit and rigour of Jackson and Burtons earlier books, it also reflects the growth and maturity that has subsequently occurred in the leisure studies field.
Download or read book Advanced Leisure and Recreation written by Ian Roberts and published by Heinemann. This book was released on 2001 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Student Books, Tutor's Resource File and photocopiable option unit packs provide thorough and up-to-date material for the AVCE Leisure and Recreation and Travel and Tourism awards.
