Download or read book Guerrilla Marketing Weapons written by Jay Conrad Levinson and published by Plume Books. This book was released on 1990 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Download or read book The Gunning of America written by Pamela Haag and published by . This book was released on 2016-04-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An acclaimed historian explodes the myth about the 'special relationship' between Americans and their guns, revealing that savvy 19th century businessmen--not gun lovers--created American gun culture"--
Download or read book Guerrilla Marketing Online Weapons written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.
Download or read book Making a Killing written by Tom Diaz and published by . This book was released on 2000-02-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the gun industry, including an analysis of gun violence in today's society in relation to the manufacturing of new guns that are more lethal and more easily concealed
Download or read book The New Builders written by Seth Levine and published by John Wiley & Sons. This book was released on 2021-04-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their "deliver everything and anything" are rapidly displacing Main Street businesses. In The New Builders, we tell the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them. Our misunderstanding is driven by a core misperception. Consider a "typical" American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up. The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions. You’d think entrepreneurship is thriving, and helping the United States maintain its economic power. You'd be almost completely wrong. The dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who drive critical parts of our economy, are more likely to be female and non-white. In fact, the number of women-owned businesses has increased 31 times between 1972 and 2018 according to the Kauffman Foundation (in 1972, women-owned businesses accounted for just 4.6% of all firms; in 2018 that figure was 40%). The fastest-growing group of female entrepreneurs are women of color, who are responsible for 64% of new women-owned businesses being created. In a few years, we believe women will make up more than half of the entrepreneurs in America. The age of the average American entrepreneur also belies conventional wisdom: It's 42. The average age of the most successful entrepreneurs -- those in the top .01% in terms of their company's growth in the first five years -- is 45. These are the New Builders. Women, people of color, immigrants and people over 40. We're failing them. And by doing so, we are failing ourselves. In this book, you'll learn: How the definition of business success in America today has grown corporate and around the concepts of growth, size, and consumption. Why and how our collective understanding of "entrepreneurship" has dangerously narrowed. Once a broad term including people starting businesses of all types, entrepreneurship has come to describe only the brash technology founders on the way to becoming big. Who are the fastest growing groups of entrepreneurs? What are they working on? What drives them? The real engine that drove Silicon Valley’s entrepreneurs. The government had a much bigger role than is widely known The extent to which entrepreneurs and small businesses are woven through our history, and the ways we have forgotten women and people of color who owned small businesses in the past. How we're increasingly afraid to fail The role small businesses are playing saving the wilderness, small
Download or read book The Textbook of Pistol Technology and Design written by Peter Dallhammer and published by . This book was released on 2020-07-23 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Glock written by Paul M. Barrett and published by Crown. This book was released on 2013-01-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Glock pistol is America’s Gun. It has been rhapsodized by hip-hop artists and coveted by cops and crooks alike. Created in 1982 by Gaston Glock, the pistol arrived in America at a fortuitous time. Law enforcement agencies had concluded that their agents and officers, armed with standard six-round revolvers, were getting "outgunned" by drug dealers with semi-automatic pistols; they needed a new gun. With its lightweight plastic frame and large-capacity spring-action magazine, the Glock was the gun of the future. You could drop it underwater, toss it from a helicopter, or leave it out in the snow, and it would still fire. It was reliable, accurate, lightweight, and cheaper to produce than Smith and Wesson’s revolver. Filled with corporate intrigue, political maneuvering, Hollywood glitz, bloody shoot-outs—and an attempt on Gaston Glock’s life by a former lieutenant—Glock is not only the inside account of how Glock the company went about marketing its pistol to police agencies and later the public, but also a compelling chronicle of the evolution of gun culture in America.
Download or read book Gunfight written by Ryan Busse and published by Public Affairs. This book was released on 2023-04-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former firearms executive pulls back the curtain on America's multibillion-dollar gun industry, exposing how it fostered extremism and racism, radicalizing the nation and bringing cultural division to a boiling point. As an avid hunter, outdoorsman, and conservationist-all things that the firearms industry was built on-Ryan Busse chased a childhood dream and built a successful career selling millions of firearms for one of America's most popular gun companies. But blinded by the promise of massive profits, the gun industry abandoned its self-imposed decency in favor of hardline conservatism and McCarthyesque internal policing, sowing irreparable division in our politics and society. That drove Busse to do something few other gun executives have done: he's ending his 30-year career in the industry to show us how and why we got here. Gunfight is an insider's call-out of a wild, secretive, and critically important industry. It shows us how America's gun industry shifted from prioritizing safety and ethics to one that is addicted to fear, conspiracy, intolerance, and secrecy. It recounts Busse's personal transformation and shows how authoritarianism spreads in the guise of freedom, how voicing one's conscience becomes an act of treason in a culture that demands sameness and loyalty. Gunfight offers a valuable perspective as the nation struggles to choose between armed violence or healing.
Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Download or read book Making and Marketing Arms written by Edward A. Kolodziej and published by Princeton University Press. This book was released on 2014-07-14 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Weapon of Choice written by Matthew C. Ford and published by Oxford University Press. This book was released on 2017 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes the mechanics of power across the military-industrial complex from battlefield to back office
Download or read book Suing the Gun Industry written by Timothy Lytton and published by University of Michigan Press. This book was released on 2006-11-27 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive analysis of recent lawsuits against gun makers
Download or read book Strategies for Disrupting Illegal Firearm Markets written by Greg Ridgeway and published by Rand Corporation. This book was released on 2008 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could a data-driven, problem-solving approach yield new interventions to disrupt local, illegal gun markets serving criminals, gang members, and juveniles in Los Angeles? Law enforcement can analyze patterns in crime-gun data to trace illicit firearm acquisition, use community-based interventions to stem the illegal flow, and use retail ammunition-purchase records in identifying prohibited firearm possessors.
Download or read book Empire of Guns written by Priya Satia and published by Penguin. This book was released on 2018-04-10 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED ONE OF THE BEST BOOKS OF 2018 BY THE SAN FRANCISCO CHRONICLE AND SMITHSONIAN MAGAZINE By a prize-winning young historian, an authoritative work that reframes the Industrial Revolution, the expansion of British empire, and emergence of industrial capitalism by presenting them as inextricable from the gun trade "A fascinating and important glimpse into how violence fueled the industrial revolution, Priya Satia's book stuns with deep scholarship and sparkling prose."--Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies We have long understood the Industrial Revolution as a triumphant story of innovation and technology. Empire of Guns, a rich and ambitious new book by award-winning historian Priya Satia, upends this conventional wisdom by placing war and Britain's prosperous gun trade at the heart of the Industrial Revolution and the state's imperial expansion. Satia brings to life this bustling industrial society with the story of a scandal: Samuel Galton of Birmingham, one of Britain's most prominent gunmakers, has been condemned by his fellow Quakers, who argue that his profession violates the society's pacifist principles. In his fervent self-defense, Galton argues that the state's heavy reliance on industry for all of its war needs means that every member of the British industrial economy is implicated in Britain's near-constant state of war. Empire of Guns uses the story of Galton and the gun trade, from Birmingham to the outermost edges of the British empire, to illuminate the nation's emergence as a global superpower, the roots of the state's role in economic development, and the origins of our era's debates about gun control and the "military-industrial complex" -- that thorny partnership of government, the economy, and the military. Through Satia's eyes, we acquire a radically new understanding of this critical historical moment and all that followed from it. Sweeping in its scope and entirely original in its approach, Empire of Guns is a masterful new work of history -- a rigorous historical argument with a human story at its heart.
Download or read book American Gun written by Chris Kyle and published by Harper Collins. This book was released on 2013-06-04 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES BESTSELLING FOLLOW-UP TO AMERICAN SNIPER Join Chris Kyle on a journedy to discover “how 10 firearms changed United States history” (New York Times Book Review) Drawing on his legendary firearms knowledge and combat experience, U.S. Navy SEAL and #1 bestselling author of American Sniper Chris Kyle dramatically chronicles the story of America—from the Revolution to the present—through the lens of ten iconic guns and the remarkable heroes who used them to shape history: the American long rifle, Spencer repeater, Colt .45 revolver, Winchester 1873 rifle, Springfield M1903 rifle, M1911 pistol, Thompson submachine gun, M1 Garand, .38 Special police revolver, and the M16 rifle platform Kyle himself used. American Gun is a sweeping epic of bravery, adventure, invention, and sacrifice. Featuring a foreword and afterword by Taya Kyle and illustrated with more than 100 photographs, this new paperback edition features a bonus chapter, “The Eleventh Gun,” on shotguns, derringers, and the Browning M2 machine gun.
Download or read book The Last Gun written by Tom Diaz and published by New Press, The. This book was released on 2013-03-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newtown, Connecticut. Aurora, Colorado. Both have entered our collective memory as sites of unimaginable heartbreak and mass slaughter perpetrated by lone gunmen. Meanwhile, cities such as Chicago and Washington, D.C., are dealing with the painful, everyday reality of record rates of gun-related deaths. By any account, gun violence in the United States has reached epidemic proportions. A widely respected activist and policy analyst—as well as a former gun enthusiast and an ex-member of the National Rifle Association—Tom Diaz presents a chilling, up-to-date survey of the changed landscape of gun manufacturing and marketing. The Last Gun explores how the gun industry and the nature of gun violence have changed, including the disturbing rise in military-grade gun models. But Diaz also argues that the once formidable gun lobby has become a "paper tiger," marshaling a range of evidence and case studies to make the case that now is the time for a renewed political effort to attack gun violence at its source—the guns themselves. In the aftermath of Newtown, a challenging national conversation lies ahead. The Last Gun is an indispensable guide to this debate, and essential reading for anyone who wants to understand how we can finally rid America's streets, schools, and homes of gun violence and prevent future Newtowns.
Download or read book Weapons of Mass Deception written by Sheldon Rampton and published by Penguin. This book was released on 2003-07-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weapons of Mass Deception reveals: How the Iraq war was sold to the American public through professional P.R. strategies. "The First Casualty": Lies that were told related to the Iraq war. Euphemisms and jargon related to the Iraq war, e.g. "shock and awe," "Operation Iraqi Freedom," "axis of evil," "coalition of the willing," etc. "War as Opportunity": How the war on terrorism and the war on Iraq have been used as marketing hooks to sell products and policies that have nothing to do with fighting terrorism. "Brand America": The efforts of Charlotte Beers and other U.S. propaganda campaigns designed to win hearts overseas. "The Mass Media as Propaganda Vehicle": How news coverage followed Washington's lead and language. The book includes a glossary — "Propaganda: A User's Guide" — and resources to help Americans sort through the deceptions to see the strings behind Washington's campaign to sell the Iraq war to the public.
