Download or read book The Marketing Logistics Interface written by and published by . This book was released on 1973 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing logistics Interface written by Philip B. Schary and published by . This book was released on 1973 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Download or read book Logistics written by Michael Levy and published by . This book was released on 1984 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interfaces Logistics Marketing and Production written by and published by . This book was released on 1976 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Download or read book The Marketing logistics Interface written by S. E. Ramasodi and published by . This book was released on 2007 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interfaces written by and published by . This book was released on 1976 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Logistics and Marketing Integration written by Pankaj Madhani and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product, price, place, promotion and packaging) of marketing. Without the successful link of logistics and marketing, the firm may be unable to provide good customer service, resulting in dissatisfied customer or a lost sale. For organizations to be successful in delivering higher customer value, logistics and marketing functions must be integrated because the right product must be at the right price, advertised through proper promotions, provided in right packaging and must be available at the right place. This research works in this direction and develops various frameworks and models such as interactive model of logistics and marketing integration and business value add framework for better integration of logistics and marketing.

Download or read book The interface of business logistics with marketing and production written by Michelle Chapman and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.

Download or read book Managing the Supply Chain Management Marketing Interface written by Majed Al-Mashari and published by . This book was released on 2019 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Essentials of Supply Chain Management written by Hokey Min and published by FT Press. This book was released on 2015-05-23 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is today's indispensable introduction to supply chain management for today's students and tomorrow's managers – not yesterday's! Prof. Hokey Min focuses on modern business strategies and applications – transcending obsolete logistics- and purchasing-driven approaches still found in many competitive books. Focusing on outcomes throughout, The Essentials of Supply Chain Management shows how to achieve continuous organizational success by applying modern supply chain concepts. Reflecting his extensive recent experience working with leading executives and managers, Min teaches highly-effective methods for supply chain thinking and problem-solving. You'll master an integrated Total System Approach that places functions like inventory control and transportation squarely in context, helping you smoothly integrate internal and external functions, and establish effective inter-firm cooperation and strategic alliances across complex supply chains. Coverage includes: Understanding modern sourcing, logistics, operations, sales, and marketing – and how they fit together Using modern supply chain methods to improve customer satisfaction and quality Working with cutting-edge supply chain technology and metrics Moving towards greater sustainability and more effective risk management Working with core analytical tools to evaluate supply chain practices and measure performance Legal, ethical, cultural, and environmental/sustainability aspects of modern supply chain operations How to build a career in global supply chain management The Essentials of Supply Chain Management will be an indispensable resource for all graduate and undergraduate students in supply chain management, and for every practitioner pursuing professional certification or executive education in the field.

Download or read book Four Essays on the Interface Between Marketing and Operations in Supply Chain Management written by Pietro De Giovanni and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.

Download or read book Proceedings of the 1998 Academy of Marketing Science AMS Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.