Download or read book The Marketing Fallacy written by Joshua Littlejohn and published by Norgress Books. This book was released on 2020-10-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if everyone thought your small business was a large corporation? How would this impact your opportunities, your sales and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that? Digital Marketer & Entrepreneur Joshua Littlejohn has the answer and will show you how. The Marketing Fallacy provides small business owners with a proven road to establish their company's image — without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to appear larger than it was. This allowed him to work with top clients, including Fortune 500 companies, and gave him the opportunity to establish an impressive professional network and earn a solid stream of income — all while still in college. Joshua knows that in a world dominated by companies like Google, Amazon and Facebook, small businesses are going to have to evolve if they are ever to compete or even work with these juggernauts. The Marketing Fallacy will provide the knowledge needed to do just that, and supports it using numerous case studies, resources and tools.
Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
Download or read book The San Francisco Fallacy written by Jonathan Siegel and published by . This book was released on 2017-03-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SAN FRANCISCO FALLACY IS NOT ABOUT SAN FRANCISCO. Rather, it's about the herd instincts that drive tech companies to set up shop there, and the mistakes these herd instincts lead to. Most importantly, it's about how to avoid making these same mistakes yourself. In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges. After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong." This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call-to anyone trying to build a successful business-for a broader kind of critical thinking.
Download or read book Shipping Business Unwrapped written by Okan Duru and published by Routledge. This book was released on 2018-09-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shipping business is a lesser-known industry, but it is an extremely influential element in the global economy. This book provides a snapshot of the shipping business with micro-foundations from the perspectives of institutional and behavioural economics while uncovering hidden facts about the industry. Rather than spending a great deal of time reading many books or consulting costly advisors about fundamental issues, readers can quickly and easily find core concepts examined from multiple perspectives. They will certainly enjoy the engaging, narrative-driven content and learn many surprising truths about this fascinating business.
Download or read book Definitions of Marketing written by Reinhard Angelmar and published by . This book was released on 1974 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fallacy of Campaign Finance Reform written by John Samples and published by University of Chicago Press. This book was released on 2008-09-15 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: At first glance, campaign finance reform looks like a good idea. McCain-Feingold, for instance, regulates campaigns by prohibiting national political parties from accepting soft money contributions from corporations, labor unions, and wealthy individuals. But are such measures, or any of the numerous and similarly restrictive proposals that have circulated through Washington in recent years, really good for our democracy? John Samples says no, and here he takes a penetrating look into the premises and consequences of the long crusade against big money in politics. How many Americans, he asks, know that there is little to no evidence that campaign contributions really influence members of Congress? Or that so-called negative political advertising actually improves the democratic process by increasing voter turnout and knowledge? Or that limits on campaign contributions make it harder to run for office, thereby protecting incumbent representatives from losing their seats of power? Posing tough questions such as these, Samples uncovers numerous fallacies beneath proposals for campaign finance reform. He argues that our most common concerns about money in politics are misplaced because the ideals implicit in our notion of corruption are incoherent or indefensible. The chance to regulate money in politics allows representatives to serve their own interests at a cost to their constituents. And, ironically, this long crusade against the corruption caused by campaign contributions allows public officials to reduce their vulnerability by suppressing electoral competition. Defying long-held ssumptions and conventional political wisdom, The Fallacy of Campaign Finance Reform is a provocative and decidedly nonpartisan work that will be essential for anyone concerned about the future of American government.
Download or read book Logically Fallacious written by Bo Bennett and published by eBookIt.com. This book was released on 2012-02-19 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a crash course in effective reasoning, meant to catapult you into a world where you start to see things how they really are, not how you think they are. The focus of this book is on logical fallacies, which loosely defined, are simply errors in reasoning. With the reading of each page, you can make significant improvements in the way you reason and make decisions. Logically Fallacious is one of the most comprehensive collections of logical fallacies with all original examples and easy to understand descriptions, perfect for educators, debaters, or anyone who wants to improve his or her reasoning skills. "Expose an irrational belief, keep a person rational for a day. Expose irrational thinking, keep a person rational for a lifetime." - Bo Bennett This 2021 Edition includes dozens of more logical fallacies with many updated examples.
Download or read book An Illustrated Book of Bad Arguments Learn the Lost Art of Making Sense Bad Arguments written by Ali Almossawi and published by The Experiment, LLC. This book was released on 2014-09-23 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This short book makes you smarter than 99% of the population. . . . The concepts within it will increase your company’s ‘organizational intelligence.’. . . It’s more than just a must-read, it’s a ‘have-to-read-or-you’re-fired’ book.”—Geoffrey James, INC.com From the author of An Illustrated Book of Loaded Language, here’s the antidote to fuzzy thinking, with furry animals! Have you read (or stumbled into) one too many irrational online debates? Ali Almossawi certainly had, so he wrote An Illustrated Book of Bad Arguments! This handy guide is here to bring the internet age a much-needed dose of old-school logic (really old-school, a la Aristotle). Here are cogent explanations of the straw man fallacy, the slippery slope argument, the ad hominem attack, and other common attempts at reasoning that actually fall short—plus a beautifully drawn menagerie of animals who (adorably) commit every logical faux pas. Rabbit thinks a strange light in the sky must be a UFO because no one can prove otherwise (the appeal to ignorance). And Lion doesn’t believe that gas emissions harm the planet because, if that were true, he wouldn’t like the result (the argument from consequences). Once you learn to recognize these abuses of reason, they start to crop up everywhere from congressional debate to YouTube comments—which makes this geek-chic book a must for anyone in the habit of holding opinions.
Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Download or read book Falsehood and Fallacy written by Bethany Kilcrease and published by University of Toronto Press. This book was released on 2021-04-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Falsehood and Fallacy shows students how to evaluate what they read in a digital age now that old institutional gatekeepers, such as the media or institutions of higher education, no longer hold a monopoly on disseminating knowledge. Short chapters cover the problems that exist as a result of the current flow of unmediated information, Fake News, and bad arguments, and demonstrate how to critically evaluate sources – particularly those that appear online. Kilcrease provides a range of tools to help students evaluate the legitimacy of what they read. She discusses how to be on the lookout for bad arguments and logical fallacies and explains how students can produce clear and convincing academic writing. Exercises are included throughout the book to test student knowledge. Written in a positive style and full of useful tools and exercises, Falsehood and Fallacy embraces the idea that everyone is a writer and has aptitude for further growth.
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Download or read book Success Leaves Clues written by John Stanton and published by Silver Lake Publishing. This book was released on 1999 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business experts Stanton and George advocate a systematic approach and offer steps for assessing a product, defining its marketplace, sizing up the competition and structuring a campaign. Ninth in Merritt's "Taking Control" series.
Download or read book Matrix of Thought Cognitive Fallacies and Biases of Human Brain written by Gunjan Sharma and published by Gunjan Sharma. This book was released on 2024-02-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the vast landscape of human cognition lies a fascinating array of quirks, biases, and fallacies that shape our perceptions, decisions, and interactions with the world around us. From the seemingly innocuous choices we make in our daily lives to the grand decisions that shape the course of history, our minds are influenced by a myriad of cognitive shortcuts and pitfalls. Welcome to a journey through the labyrinth of the human mind—a journey that delves into the fascinating realm of cognitive biases and mental fallacies. In this book, we explore over 60 of these intriguing phenomena, shedding light on the subtle ways in which our brains can lead us astray. As we embark on this exploration, it's essential to recognize that the human mind is a marvel of evolution, finely tuned to navigate the complex world in which we live. Yet, despite its remarkable capabilities, our minds are not immune to error. In fact, they are prone to a host of biases and fallacies that can distort our perceptions, cloud our judgments, and undermine our decision-making. Why do we often overestimate our abilities and underestimate risks? Why do we cling to our beliefs in the face of contradictory evidence? Why do we find it challenging to resist the allure of instant gratification, even when it comes at the expense of long-term goals? These are just a few of the questions we will explore as we journey through the fascinating landscape of cognitive biases and mental fallacies. By understanding these phenomena, we gain invaluable insights into the workings of our own minds and those of others. Armed with this knowledge, we can begin to recognize the subtle ways in which biases and fallacies shape our thoughts and behaviors. We can learn to question our assumptions, challenge our beliefs, and make more informed decisions in our personal and professional lives. Moreover, by shining a light on these cognitive quirks, we can cultivate a greater sense of empathy and understanding towards others. We come to realize that we are all susceptible to the same cognitive biases and mental fallacies, regardless of age, gender, or background. In recognizing our shared humanity, we can foster deeper connections and build bridges of understanding in an increasingly divided world. So, join me as we embark on a journey of discovery—a journey that will challenge our assumptions, expand our horizons, and illuminate the hidden workings of the human mind. Together, let us explore the fascinating world of cognitive biases and mental fallacies, and emerge with a newfound appreciation for the complexity of human cognition. Happy Learning! Gunjan Sharma
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
