Download or read book The Marketing Doctor s Survival Notes written by David Poulos and published by Createspace Independent Publishing Platform. This book was released on 2013-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Marketing Doctor's Survival Notes is a collection of essays, articles, blog posts and white papers on marketing and related topics that proves otherwise on virtually every page. The stories, recommendations, guidelines and suggestions in this book are intended to provide marketers with a framework, a skeleton, upon which to build their own experience library. They are based on over thirty years of experimental trial and error, of avoiding, bending, breaking, circumventing and twisting the accepted "rules" of marketing practice. The win/loss record in that time gives credence to the saying that rules were meant to be broken. There are many books on the marketing resource shelf written by highly-credentialed, highly-trained, scholarly academics that outline study after study, testing the rules over time, seeking best practice, showing the exceptions that prove the rules and trying to explain the evolution of marketing practice in a codified way. This is not one of them. They should be taken at face value - it's not exactly a "How-To" book, these are not "unbreakable rules", there's no hidden agenda here no subtle sub-text to be deciphered, no underlying mystery to be uncovered. It's a book of principals, guidelines, brief vignettes of experiences that might have value to those just entering the field, or those transitioning from another pocket of the profession. It's a book, perhaps not THE Book, but the principals it posits are sound and worth the time to read."--Author, back cover.
Download or read book Summary of John Abramson s Sickening written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-19T22:59:00Z with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author was sent a heartbreaking note from a woman who had seen her on television discussing safety issues associated with Vioxx and Celebrex, two widely used pain relievers. She asked if she could review her daughter’s medical records. #2 As the Palmer family struggled with their loss, one of the world’s largest drug companies was dealing with a crisis of its own. On September 30, 2004, Merck pulled its blockbuster Vioxx off the market. #3 The two articles that defended Vioxx were published in the world’s most prestigious medical journal, the NEJM. But when I read the fine print, I was shocked to discover that both authors had financial ties to Merck. #4 I realized that the information in the NEJM could not be trusted. I searched for the data behind an article I’d read in the Washington Post, which reported that a JAMA article claiming to show that Celebrex caused fewer serious GI complications than older over-the-counter anti-inflammatory drugs was also based on a misrepresentation.
Download or read book What Your Doctor Won t Tell You written by David Sherer and published by Humanix Books. This book was released on 2021-03-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "THIS BOOK WILL SAVE YOUR LIFE!" — NEWSMAX In WHAT YOUR DOCTOR WON'T TELL YOU: The Real Reasons You Don't Feel Good and What YOU Can Do About It, Dr. Sherer provides readers with verifiable information about current medicine, healthcare and relevant public policy so they can make their own best judgments as to whether a change in their behavior will, if they are inclined, effect a positive change in your life. He strips away the veneer of political correctness when it comes to health and provides the basic truths behind the implications of the daily decisions we make that affect out health. These decisions, mostly based in how we approach food, physical activity, our mental and emotional states, our interactions with others and our approach to accessing healthcare, have profound effects on our physical, mental and emotional states. Rather than being a book on how to eat, how to exercise, how to shop for a health plan and so on, this work strives only to inform. Because with information comes power. And with power, there is the potential for positive change. Bold enough to tell you what many medical professionals haven’t the courage to say, Dr. David Sherer’s book is chock-full of inside information on health, healthcare, related public policy, as well as the latest in prevention, diagnosis, and treatment of diseases from depression, diabetes, and heart disease to autoimmune disorders, neurological diseases, and asthma. WHAT YOUR DOCTOR WON'T TELL YOU delivers straight, unfiltered, and evidence-based answers on topics such as: The real causes of the obesity epidemic and how it can be tamed Your best options for anesthesia for different surgeries and procedures The difference between an MD and a DO and why it matters Why colon cancer is skyrocketing in young people The best ways to buy and use medical cannabis 7 ways to make outpatient surgery safer and much, much, more! WHAT YOUR DOCTOR WON'T TELL YOU: The Real Reasons You Don't Feel Good and What YOU Can Do About It will become your primary source for all those questions your doctor doesn’t have time to answer — answers that can save your life!
Download or read book Green Book For Doctors Second Edition written by Pinky De Leon - Intal, MD and published by My Finance MD. This book was released on 2019-07-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS BOOK WILL ANSWER YOUR PRACTICAL FINANCE QUESTIONS LIKE: - How do I file my BIR Tax Return? (Train Law Updated) - What do I get from SSS, PhilHealth and Pag-IBIG? - How do I choose and buy good hospital stocks? - How do I know if the Title of the Real Estate property I'm buying is clean? - How do I prevent being cheated by dishonest staff? - How do I prevent Medical Malpractice Lawsuits? - How do I preserve my wealth and properly pass it on among my heirs? and more... This book was written for doctors who want to take charge of their finances. It offers case studies from real life situations that doctors can relate to, as well as expert insights from different fields of finance to avoid the headaches that come from figuring our how you can make money work for you. It is not a regular personal finance book since it's designed especially for medical doctors who are at a loss in finance and even taxation. The first book ever that understands you and the possible problems you will encounter in your day to day medical practice and beyond.
Download or read book Drugs for Life written by Joseph Dumit and published by Duke University Press. This book was released on 2012-09-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges our understanding of health, risks, facts, and clinical trials [Payot]
Download or read book Principles of Marketing Management written by Richard P. Bagozzi and published by . This book was released on 1986 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Doctors Politics and Society Historical Essays written by and published by BRILL. This book was released on 2020-01-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great British reformer Jeremy Bentham wrote that 'the art of legislation is but the art of healing practised upon a large scale'. He added that 'It is the common endeavour of both to relieve men from the miseries of life. But the physician relieves them one by one: the legislator by millions at a time'. Bentham raised the question of the interplay of medicine with politics. It forms an important topic with powerful contemporary overtones. This volume, containing eleven essays plus a lengthy introduction, seeks to explore it historically. It takes a long perspective, covering the last two centuries and also an international viewpoint, examining Britain in detail but also containing contributions dealing with the United States, Germany, Russia and France.
Download or read book Doctors and Their Patients written by Edward Shorter and published by Routledge. This book was released on 2017-07-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: With every passing year, the mutual mistrust between doctor and patient widens, as doctors retreat into resentment and patients become increasingly disillusioned with the quality of care. Rich in anecdote as well as science 'Doctors and Their Patients' describes how both have arrived at this sad shape.
Download or read book Deep Medicine written by Eric Topol and published by Basic Books. This book was released on 2019-03-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Science Friday pick for book of the year, 2019 One of America's top doctors reveals how AI will empower physicians and revolutionize patient care Medicine has become inhuman, to disastrous effect. The doctor-patient relationship--the heart of medicine--is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard. Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book The Danger Within Us written by Jeanne Lenzer and published by Little, Brown. This book was released on 2017-12-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know... Medical interventions have become the third leading cause of death in America. An estimated 10 percent of Americans are implanted with medical devices -- like pacemakers, artificial hips, cardiac stents, etc. The overwhelming majority of high-risk implanted devices have never undergone a single clinical trial. In The Danger Within Us, award-winning journalist Jeanne Lenzer brings these horrifying statistics to life through the story of one working class man who, after his "cure" nearly kills him, ends up in a battle for justice against the medical establishment. His crusade leads Lenzer on a journey through the dark underbelly of the medical device industry, a fascinating and disturbing world that hasn't been written about before. What Lenzer exposes will shock readers: rampant corruption, elaborate cover-ups, shameless profiteering, and astonishing lack of oversight, all of which leads to dangerous devices (from artificial hips to pacemakers) going to market and into our bodies. In the vein of America's Bitter Pill and A Civil Action, The Danger Within Us is a stirring call for reform and a must-read for anyone who cares about the future of American healthcare. "Before you get anything implanted in your body, read this book."-Shannon Brownlee, author of Overtreated
Download or read book BASICS OF MARKETING English written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Download or read book Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book ENTREPRENEURSHIP AND MICRO ENTERPRISE written by Dr. S. Mariadoss, S.J and published by kitab writing publication. This book was released on 2024-03-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and Micro-Enterprise (Summary of Cases) book explains the possible aspects of Entrepreneurship and Micro-enterprise. The 21st century prominently inspires social entrepreneurship and start-ups. The theoretical and practical life situations related to entrepreneurship are dealt with in this book. It paves the way for new entrepreneurs in entrepreneurial motivation, entrepreneurial skills attainment, MSMEs aspects and global entrepreneurship outlines. This book is scientifically focused on examples of entrepreneurial growth and development. It will be more useful to entrepreneurs, policymakers, governmental and non-governmental organizations, business professionals, academics, researchers, and students seeking current research on attaining entrepreneurship and micro-enterprise ventures.
Download or read book Ad Summary written by and published by . This book was released on 2003 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies in each of the media
Download or read book Resources in Education written by and published by . This book was released on 1982 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serves as an index to Eric reports [microform].
Download or read book What the Doctor Didn t Say written by Jerry Menikoff and published by Oxford University Press, USA. This book was released on 2006 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patients at Risk opens a window onto the hidden world of clinical research trials. It advises those who are considering participation in such a trial, how these trials actually work, and how they are fundamentally exploitative of the patients' rights. Accessible, eye-opening, and practical in its recommendations for both patients and for reform, Patients at Risk s sure to be controversial.
