Download or read book The Marketing Deck Play by Playbook written by Diane A Curran and published by . This book was released on 2017-05-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Deck Play-by-Playbook makes it easier then ever to Play Your Way to New Marketing Momentum. Get creative in mere minutes a day with the 14-Day QuickStart or 28-Day Draw. Let the cards generate more marketing ideas than you thought were possible, then use these guides to shape them naturally into clear marketing actions and plans. This companion to The Marketing Deck's Book and 90 Card Suite gives you the best seat in the house whether you jump right in and play yourself, or want to see how others have played their cards. Our FAQ gives give you practical tips for solo play, pairing up, or team play. The Backstage Pass section Case Study notes let you peek at what cards others drew when they played, and how they generated Big Ideas themselves. The playbook lets you capture your inspiration, intuition and ideas before they vanish in the wind. Filled with plenty of step-by-step templates, it matches up with all the games from the first book, The Marketing Deck: Deal Yourself a Big Idea. It even has templates to help you build your own Idea Bank, Cascade Funnels, and Marketing Campaigns, all streamlined to keep you moving forward without getting bogged down in details or indecision. Deal yourself in to marketing with creativity.
Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Download or read book The Marketing Playbook written by John Zagula and published by Penguin. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.
Download or read book The Marketing Playbook written by John Zagula and published by Penguin. This book was released on 2004-10-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Download or read book The Startup Playbook written by David S. Kidder and published by Chronicle Books. This book was released on 2012-12-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
Download or read book The Marketing Playbook written by and published by . This book was released on 2004 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Distance Learning Playbook Grades K 12 written by Douglas Fisher and published by Corwin Press. This book was released on 2020-06-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective teaching is effective teaching, no matter where it occurs The pandemic teaching of mid-2020 was not really distance learning, but rather crisis teaching. But starting now, teachers have the opportunity to prepare for distance learning with purpose and intent—using what works best to accelerate students’ learning all the while maintaining an indelible focus on equity. Harnessing the insights and experience of renowned educators Douglas Fisher, Nancy Frey, and John Hattie, The Distance Learning Playbook applies the wisdom and evidence of VISIBLE LEARNING® research to understand what works best with distance learning. Spanning topics from teacher-student relationships, teacher credibility and clarity, instructional design, assessments, and grading, this comprehensive playbook details the research- and evidence-based strategies teachers can mobilize to deliver high- impact learning in an online, virtual, and distributed environment. This powerful guide includes: Learning Intentions and Success Criteria for each module to track your own learning and model evidence-based teacher practices for meaningful learning A diversity of instructional approaches, including direct instruction, peer learning, and independent work that foster student self-regulation and move learning to deep and transfer levels Discussion of equity challenges associated with distance learning, along with examples of how teachers can work to ensure that equity gains that have been realized are not lost. Special guidance for teachers of young children who are learning from a distance Videos of the authors and teachers discussing a wide variety of distance learning topics Space to write and reflect on current practices and plan future instruction The Distance Learning Playbook is the essential hands-on guide to preparing and delivering distance learning experiences that are truly effective and impactful. To purchase from an Authorized Corwin Distributor click here. A Spanish translation of the Distance Learning Playbook, Grades K-12, Aprendizaje a Distancia Guia, Guia de Preescolar a Bachillerator, can be purchased by contacting Irene Yepez from Editorial Trillas at [email protected].
Download or read book The Cybersecurity Playbook written by Allison Cerra and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to defeating hackers and keeping your business secure Many books discuss the technical underpinnings and complex configurations necessary for cybersecurity—but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization’s security is only as strong as its weakest link, this book offers specific strategies for employees at every level. Drawing from her experience as CMO of one of the world’s largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you: Deploy cybersecurity measures using easy-to-follow methods and proven techniques Develop a practical security plan tailor-made for your specific needs Incorporate vital security practices into your everyday workflow quickly and efficiently The ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. The Cybersecurity Playbook is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.
Download or read book The Entrepreneur s Playbook 100 Business Ideas written by Sándor Varga and published by Luxory. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to jump into entrepreneurship? Look no further than '100 Business Ideas' a comprehensive guide that is full of innovative and with practical concepts that will set you on fire entrepreneurial spirit. From innovative tech startups to traditional ones to service-based businesses, this is the book offers plenty of inspiration and guidance to succeed to build a business. Whether you're an experienced entrepreneur or just starting out getting started, this book is a valuable resource to help you turn your ideas into profitable businesses. Get ready to take your business to new high- take it to the top with "100 business ideas"
Download or read book The Devil s Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice) Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
Download or read book The Public Relations Practitioner s Playbook for all Strategic Communicators written by M. Larry Litwin, APR, Fellow PRSA and published by Author House. This book was released on 2013-08-27 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.
Download or read book The Rookie s Playbook written by Sacha Proctor and published by 2732783 Ontario Inc.. This book was released on 2023-10-05 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Rookie's Playbook" – Your Ultimate Guide to Navigating the Thrilling World of Sports Card Trading! Unlock the secrets to success in the exciting universe of sports card buying and selling with this comprehensive eBook. Whether you're a rookie collector looking to turn your passion into profit or a seasoned enthusiast aiming to sharpen your skills, "The Rookie's Playbook" is your playbook to financial wisdom and savvy sports card transactions. Inside, you'll discover: Insider Tips: Gain a competitive edge with expert strategies for scouting, purchasing, and selling sports cards. Scam Avoidance: Learn how to spot potential pitfalls and protect yourself from scams and shady deals. Market Insights: Stay ahead of trends and make informed decisions in a constantly evolving market. Price Evaluation: Master the art of card valuation and ensure you're always getting the best bang for your buck. Stories: Personal successes and failures in the sports card market. Definitions: Common terms used in the market. "The Rookie's Playbook" is your trusted companion on the journey to becoming a savvy sports card trader. Equip yourself with the knowledge and strategies needed to navigate the market with confidence. Don't miss out on this essential resource for anyone passionate about sports cards and the financial opportunities they offer. Start your journey towards success today by grabbing your copy.
Download or read book The Playbook written by Mike Bellafiore and published by Pearson Education. This book was released on 2014 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to become a truly great trader - either for yourself or for a proprietary trading firm? This book will help you get there. This unique approach is the closest thing to signing up for a "trader boot camp" yourself! You'll learn by watching new traders walk through actual trades, explain what they've tried to do, and try to survive brutally tough expert critiques. One trade at a time, The Playbook reveals how professional traders must think in order to succeed "under fire," how they assess their own performance, and how they work relentlessly to improve. Using concrete, actionable setups drawn from his extensive trading and training experience, Bellafiore walks through an extraordinary array of trades, showing readers how to maximize profits and avoid disastrous hidden pitfalls. He covers support plays, bull-and-bear flags, opening drives, important intraday levels, bounce and fade trades, pullbacks, scalps, technical opportunities, consolidation, relative strength, market trades, and more. He also presents indispensable insights on psychology and trader development, based on his work with hundreds of traders on a major commodity exchange and an elite prop firm's trading desk. Packed with color, personality, and realism, this is an exciting guide to real-world trading.
Download or read book Publishing the History Play in the Time of Shakespeare written by Amy Lidster and published by Cambridge University Press. This book was released on 2022-03-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the early modern period, the publication process decisively shaped the history play and its reception. Bringing together the methodologies of genre criticism and book history, this study argues that stationers have – through acts of selection and presentation – constructed some remarkably influential expectations and ideas surrounding genre. Amy Lidster boldly challenges the uncritical use of Shakespeare's Folio as a touchstone for the history play, exposing the harmful ways in which this has solidified its parameters as a genre exclusively interested in the lives of English kings. Reframing the Folio as a single example of participation in genre-making, this book illuminates the exciting and diverse range of historical pasts that were available to readers and audiences in the early modern period. Lidster invites us to reappraise the connection between plays on stage and in print, and to reposition playbooks within the historical culture and geopolitics of the book trade.
Download or read book Canonising Shakespeare written by Emma Depledge and published by Cambridge University Press. This book was released on 2017-09-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canonising Shakespeare offers the first comprehensive reassessment of Shakespeare's afterlife as a print phenomenon, demonstrating the crucial role that the book trade played in his rise to cultural pre-eminence. 1640–1740 was the period in which Shakespeare's canon was determined, in which the poems resumed their place alongside the plays in print, and in which artisans and named editors crafted a new, contemporary Shakespeare for Restoration and eighteenth-century consumers. A team of international contributors highlight the impact of individual booksellers, printers, publishers and editors on the Shakespearean text, the books in which it was presented, and the ways in which it was promoted. From radical adaptations of the Sonnets to new characters in plays, and from elegant subscription volumes to cheap editions churned out by feuding publishers, this period was marked by eclecticism, contradiction and innovation as stationers looked to the past and the future to create a Shakespeare for their own times.
