Download or read book The Manual of Brands and Marks written by Manfred R. Wolfenstine and published by . This book was released on 1970 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Download or read book The Manual of Brands and Marks written by Manfred R. Wolfenstine and published by . This book was released on 1970 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Livestock Brands and Marks written by Christopher Everette Cenac and published by Univ. Press of Mississippi. This book was released on 2013-10-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A richly illustrated and incomparable collection documenting the brands and marks of the pioneers of Southeast Louisiana
Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Download or read book Logotype written by Michael Evamy and published by Laurence King Publishing. This book was released on 2012-09-24 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Download or read book Brand New The Shape of Brands to Come written by Wally Olins and published by Thames & Hudson. This book was released on 2014-04-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Download or read book Marks of Excellence written by Per Mollerup and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
Download or read book Handbook of Marks on Pottery Porcelain written by William Burton and published by Createspace Independent Publishing Platform. This book was released on 1909 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a black-and-white facsimile reprint of the 1909 edition of "Handbook Of Marks On Pottery & Porcelain". Although it has been checked manually, it may contain imperfections such as marks, notations, marginalia and flawed pages.
Download or read book Middle Market M A written by Kenneth H. Marks and published by John Wiley & Sons. This book was released on 2012-01-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth coverage in a single handbook of the middle market based on the body of knowledge of the Certified M&A Advisor credential program M&A advisors have an unprecedented opportunity in the middle market with the generational transfer of wealth and capital being deployed by private equity and corporate investors. Middle Market M&A: Handbook for Investment Banking and Business Consulting is a must-read for investment bankers, M&A intermediaries and specialists, CPAs and accountants, valuation experts, deal and transaction attorneys, wealth managers and investors, corporate development leaders, consultants and advisors, CEOs, and CFOs. Provides a holistic overview and guide on mergers, acquisitions, divestitures and strategic transactions of companies with revenues from $5 million to $500 million Encompasses current market trends, activities, and strategies covering pre, during, and post transaction Addresses the processes and core subject areas required to successfully navigate and close deals in the private capital market Includes content on engagement and practice management for those involved in the M&A business This practical guide and reference is also an excellent primer for those seeking to obtain their FINRA Series 79 license.
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book The Fashion Business Manual written by Fashionary and published by Fashionary. This book was released on 2017-11-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Download or read book Brand Immortality written by Hamish Pringle and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Download or read book The Merck Manual of Geriatrics written by Mark H. Beers and published by Merck. This book was released on 2000-08-15 with total page 1507 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique interdisciplinary guide that addresses the challenges of geriatric care, now with a two-color design, all-new illustrations, and many redesigned tables.
Download or read book Soap Gazette and Perfumer written by and published by . This book was released on 1901 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Old Brands and Lost Trails written by Ivan Denton and published by University of Arkansas Press. This book was released on 1991-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cowboy written by Blake Allmendinger and published by Oxford University Press, USA. This book was released on 1992 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the connections between cattle branding and Christian salvation, between livestock castration and square dancing, between rustling and the making of spurs and horsehair bridles in prison, between children's coloring books and cowboy poetry as it is practiced today? The Cowboy usesliterary, historical, folkloric, and pop cultural sources to document ways in which cowboys address religion, gender, economics, and literature. Arguing that cowboys are defined by the work they do, Allmendinger sets out in each chapter to investigate one form of labor (such as branding, castration,or rustling) that cowboys perform in their "work culture." He then looks at early oral poems that cowboys recited around campfires, on trail drives, at roundups, and at home in their bunkhouses, and at later poems, histories and autobiographies written by cowboys--most of which have never beforebeen studied by scholars. He discovers that these texts not only deal with work but with larger concerns, including art, morality, spirituality, and male sexuality. In addition to spotlighting little-known texts, art, and archival sources, The Cowboy examines the works of Twain, Steinbeck, Cather,Norris, Dana, McMurtry, and others, and features more than 60 historic photographs, many of which have not been published until now.
Download or read book United States Reports written by United States. Supreme Court and published by . This book was released on 1894 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
