Download or read book The Manual of Brands and Marks written by Manfred R. Wolfenstine and published by . This book was released on 1970 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Download or read book The Manual of Brands and Marks written by Wolffenstine, Manfred B. and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manual of Brands and Marks written by Manfred R. Wolfenstine and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand New The Shape of Brands to Come written by Wally Olins and published by Thames & Hudson. This book was released on 2014-04-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Download or read book Handbook of Marks on Pottery Porcelain written by William Burton and published by Createspace Independent Publishing Platform. This book was released on 1909 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a black-and-white facsimile reprint of the 1909 edition of "Handbook Of Marks On Pottery & Porcelain". Although it has been checked manually, it may contain imperfections such as marks, notations, marginalia and flawed pages.
Download or read book Livestock Brands and Marks written by Christopher Everette Cenac and published by Univ. Press of Mississippi. This book was released on 2013-10-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A richly illustrated and incomparable collection documenting the brands and marks of the pioneers of Southeast Louisiana
Download or read book Pentagram Marks written by Laurence King Publishing and published by Laurence King Publishing. This book was released on 2009-03-11 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 400 marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since its founding in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and nonprofit institutions, clubs and societies, and evenindividuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Isolating them in black and white helps us appreciate these marks as unique pictorial or abstract symbols. Buta logo is rarely a solitary commission. Often produced in conjunction with a unified graphics, architecture or product design program, it is only part of the work Pentagram does. But regardless of the nature of the assignment, clients all share the same desire to be identified, and the belief that the right mark is a crucial starting point for a comprehensive visual identity. Limited edition, only 1,000 copies for sale.
Download or read book Things to Know about Trade marks written by J. Walter Thompson Company and published by . This book was released on 1911 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book The Fashion Business Manual written by Fashionary and published by Fashionary. This book was released on 2017-11-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Download or read book Signs Symbols of Success Branding Manual written by Bryce Maynard Winter and published by Independently Published. This book was released on 2019-02-13 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more.
Download or read book Joining Forces written by Mitchell Lee Marks and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: If 75 percent of all mergers fail, what makes the other 25 percent succeed? Mergers, acquisitions, and alliances are more vital today than ever before in driving business success. This indispensible guide offers proven strategies and sound solutions to the multitude of integration issues that inevitably arise, and shows how to create a combined business that meets its strategic and financial objectives, competes better, and offers personal and organizational enhancements. Dubbed "merger mavens" by Fortune magazine, the authors report lessons learned from their experience in over 100 combinations. Executives, managers, and employees alike in all industries and sectors will find useful examples, strategies, and tools here. Praise for Joining Forces "This book will help both M&A veterans and those new to the game. The authorsprovide great insights into the human, cultural, organizational, and strategic factors that matter in M&A success." Richard Kovacevich, chairman and CEO emeritus, Wells Fargo & Co. "Don't commit to the merger or acquisition without them! I have personally witnessed how hard it is on everyone employees, shareholders, communities, and especially executives to work through an improperly managed merger. I have known Marks and Mirvis for almost twenty-five years and the only mistake our organization made was that we did not consult them soon enough. Their new book reflects unequalled experience and intellect. Don't merge, acquire, or be acquired without it!" Michael R. Losey, CEO (emeritus), Society for Human Resources Management (SHRM) "Joining Forces is a terrific resource for managers who want to understand thehuman dynamics of mergers and acquisitions, and a must-read for those who have to lead their companies through one. It is based on the latest research and providespractical insights and advice from authors who know M&A inside out." Edward E. Lawler III, Distinguished Professor of Business, Marshall School ofBusiness, University of Southern California
Download or read book Between Silk and Cyanide written by Leo Marks and published by Simon and Schuster. This book was released on 2001-04-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1942, with a black-market chicken tucked under his arm by his mother, Leo Marks left his father's famous bookshop, 84 Charing Cross Road, and went off to fight the war. He was twenty-two. Soon recognized as a cryptographer of genius, he became head of communications at the Special Operations Executive (SOE), where he revolutionized the codemaking techniques of the Allies and trained some of the most famous agents dropped into occupied Europe. As a top codemaker, Marks had a unique perspective on one of the most fascinating and, until now, little-known aspects of the Second World War. This stunning memoir, often funny, always gripping and acutely sensitive to the human cost of each operation, provides a unique inside picture of the extraordinary SOE organization at work and reveals for the first time many unknown truths about the conduct of the war. SOE was created in July 1940 with a mandate from Winston Churchill to "set Europe ablaze." Its main function was to infiltrate agents into enemy-occupied territory to perform acts of sabotage and form secret armies in preparation for D-Day. Marks's ingenious codemaking innovation was to devise and implement a system of random numeric codes printed on silk. Camouflaged as handkerchiefs, underwear, or coat linings, these codes could be destroyed message by message, and therefore could not possibly be remembered by the agents, even under torture. Between Silk and Cyanide chronicles Marks's obsessive quest to improve the security of agents' codes and how this crusade led to his involvement in some of the war's most dramatic and secret operations. Among the astonishing revelations is his account of the code war between SOE and the Germans in Holland. He also reveals for the first time how SOE fooled the Germans into thinking that a secret army was operating in the Fatherland itself, and how and why he broke the code that General de Gaulle insisted be available only to the Free French. By the end of this incredible tale, truly one of the last great World War II memoirs, it is clear why General Eisenhower credited the SOE, particularly its communications department, with shortening the war by three months. From the difficulties of safeguarding the messages that led to the destruction of the atomic weapons plant at Rjukan in Norway to the surveillance of Hitler's long-range missile base at Peenemünde to the true extent of Nazi infiltration of Allied agents, Between Silk and Cyanide sheds light on one of the least-known but most dramatic aspects of the war. Writing with the narrative flair and vivid characterization of his famous screenplays, Marks gives free rein to his keen sense of the absurd and wry wit without ever losing touch with the very human side of the story. His close relationship with "the White Rabbit" and Violette Szabo -- two of the greatest British agents of the war -- and his accounts of the many others he dealt with result in a thrilling and poignant memoir that celebrates individual courage and endeavor, without losing sight of the human cost and horror of war.
Download or read book The Cowboy written by Blake Allmendinger and published by Oxford University Press, USA. This book was released on 1992 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the connections between cattle branding and Christian salvation, between livestock castration and square dancing, between rustling and the making of spurs and horsehair bridles in prison, between children's coloring books and cowboy poetry as it is practiced today? The Cowboy usesliterary, historical, folkloric, and pop cultural sources to document ways in which cowboys address religion, gender, economics, and literature. Arguing that cowboys are defined by the work they do, Allmendinger sets out in each chapter to investigate one form of labor (such as branding, castration,or rustling) that cowboys perform in their "work culture." He then looks at early oral poems that cowboys recited around campfires, on trail drives, at roundups, and at home in their bunkhouses, and at later poems, histories and autobiographies written by cowboys--most of which have never beforebeen studied by scholars. He discovers that these texts not only deal with work but with larger concerns, including art, morality, spirituality, and male sexuality. In addition to spotlighting little-known texts, art, and archival sources, The Cowboy examines the works of Twain, Steinbeck, Cather,Norris, Dana, McMurtry, and others, and features more than 60 historic photographs, many of which have not been published until now.
Download or read book Old Brands and Lost Trails written by Ivan Denton and published by University of Arkansas Press. This book was released on 1991-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Download or read book A Reference Guide to Miniature Makers Marks written by Lee S. Frank and published by . This book was released on 1996 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: What originally began as a small "booklet" to identify & inventory pieces in miniature collections was four years in the making & became a full-scale hard bound book as collectors voiced their need for this information. With the realization that such a book would have a great utilitarian value not only to individual collectors, but also to museums & beneficiaries of such collections, an exhaustive research effort into past & present artisans culminated in the most comprehensive reference on miniature artisans ever compiled. NO STONE UNTURNED - Every possible known source was explored, from the most obvious to the obscure, gradually distilling a wealth of information into a clear, concise record of lucidity & accuracy. The result is a reference guide that both enriches the miniature as a true art form & ennobles the artisans who have made vital contributions in this area. EASY TO USE - Arranged alphabetically by artisan name, listings include business name, identification marks, category of work, honors bestowed, recognition, with an autobiography (for most listings), plus a carefully prepared cross-reference index. Measures 8 1/2" X 11" Hard Bound in dark blue Roxite with gold stamping. $65.00 plus $6.00 shipping & handling per book. QUANTITY DISCOUNTS AVAILABLE. Payment due with order. A/L Miniatures - Allie & Lee Frank, P.O. Box 16023, Minneapolis, MN 55416-0023.
