Download or read book The Makeover Campaign written by Suzanne Weyn and published by . This book was released on 1990 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shy Marsha, madeover by The Makeover Club, is nominated to run for class president against cute Doris. Will this campaign end in disaster?
Download or read book First Daughter written by Mitali Perkins and published by Penguin. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: During her father's presidential campaign, sixteen-year-old Sameera Righton, who was adopted from Pakistan at the age of three, struggles with campaign staffers who want to give her a more "all-American" image and create a fake weblog in her name.
Download or read book Extreme Makeover of Hillary Rodham Clinton written by Bay Buchanan and published by Regnery Publishing. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of Hillary Clinton's efforts to adapt her public image to render her a desirable presidential candidate describes how perceptions about her have changed, in a profile that considers her eligibility and potential for the presidency.
Download or read book Production Culture written by John Thornton Caldwell and published by Duke University Press. This book was released on 2008-03-25 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the cultural practices and belief systems of Los Angelesbased film and video production workers.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book The Makeover in Movies written by Elizabeth A. Ford and published by McFarland. This book was released on 2003-12-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The plots of many films pivot on the moment when a dowdy girl with bad hair, ill-fitting outdated clothing, and thick glasses is changed into an almost unrecognizable glamour girl. Makeover scenes such as these are examined beginning with 1942's Now, Voyager. The study examines whether the film makeover is voluntary or involuntary, whether it is always successful, how much screen time it takes up, where in the narrative structure it falls, and how the scene is actually filmed. Films with a Pygmalion theme, such as My Fair Lady, Vertigo, and Shampoo, are examined in terms of gender relations: whether the man is content with his creation and what sort of woman is the ideal. Some films' publicity capitalizes on a glamorous star's choice to play an unattractive character, as discussed in a chapter examining stars like Bette Davis, Meryl Streep, and Cameron Diaz. Topics also include folk literature's Cinderella tale, men as the inspiration for makeovers in teen flicks films like Clueless, She's All That, and Me, Natalie, and class repositioning in such movies as Working Girl, Pretty Woman, and Grease. Photographs are presented in a before/after format, showing the change in the madeover character.
Download or read book Small Business Marketing written by Robert Hastings and published by Businessman 101. This book was released on 2011-05-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVERVIEWMarketing remains one of the most important business disciplines and is a much needed business practise if you want to grow your business. So, how do you market and what is needed? Marketing is crucial to the growth of any business and witnessing the amount of marketing and promotions each day on any media form from TV to the Web is confusing as to what message works and why some of successful and others simply waste money.'Small Business Marketing' has been written with the small enterprise business person in focus and it offers an easy-to-understand review of marketing requirements including case examples of successful promotions, the fundamentals of marketing and how to apply a range of small investments which can gain a great return for any business.The fact remains that most successful businesses conduct extensive marketing as part of their growth requirements and that most coverted of all marketing processes in 'branding'This book discusses a range of marketing requirements from the '5 Ps' through to Web based marketing and how to create successful websites at a low cost.It discusses product and pricing as well as marketing strategy which can offer excellent value for investment.'Small Business Marketing' contains a range of ideas and everyday strategies that will offer value marketing at even the most basic level including networking, day to day use of your current IT process to market as well as tips to assist promotion in any business market.If you want to understand marketing for your business this is the book for you. 'A Guide to Successful Marketing in Small Business' is marketing for the small business owner made simple!
Download or read book Millennial Makeover written by Morley Winograd and published by Rutgers University Press. This book was released on 2008-02-04 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.
Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Here We May Rest written by Silvia Giagnoni and published by NewSouth Books. This book was released on 2017-04-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as the most restrictive immigration bill in the nation, the Beason-Hammon Alabama Taxpayer & Citizen Protection Act (known as HB 56) went into effect in September 2011. Its intent was to create jobs for Alabamians by making the lives of undocumented immigrants in the state impossible, so that they would self-deport. It failed. Here We May Rest offers a comprehensive explanation of how and why HB 56 came about and reports on its effects on immigrant communities. Author Silvia Giagnoni argues that the legislation was anti-immigrant, not merely "anti-illegal immigration" as its proponents claimed. Building a case against the legalistic framework through which the bill was promoted, Giagnoni dissects the role the media, and Fox News specifically, played in criminalizing immigrants as well as mainstreaming immigrant-haters, which created the xenophobic climate that paved the way for the Trump Presidency. The new immigrants of Alabama take center stage in the second part of the book, reclaiming their role in the cultural, social, and economic development of the state. Giagnoni concludes with an appeal against any form of social segregation because only direct contact -- "massive, prolonged, equal and intimate," as Howard Zinn argued -- will cure the stereotyping and prejudice that feed ignorance and foster fear.
Download or read book How Pop Culture Shapes the Stages of a Woman s Life written by Melissa Ames and published by Springer. This book was released on 2016-03-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary popular culture has created a slew of stereotypical roles for girls and women to (willingly or not) play throughout their lives: The Princess, the Nymphette, the Diva, the Single Girl, the Bridezilla, the Tiger Mother, the M.I.L.F, the Cougar, and more. In this book Ames and Burcon investigate the role of cultural texts in gender socialization at specific pre-scripted stages of a woman's life (from girls to the "golden girls") and how that instruction compounds over time. By studying various texts (toys, magazines, blogs, tweets, television shows, Hollywood films, novels, and self-help books) they argue that popular culture exists as a type of funhouse mirror constantly distorting the real world conditions that exist for women, magnifying the gendered expectations they face. Despite the many problematic, conflicting messages women receive throughout their lives, this book also showcases the ways such messages are resisted, allowing women to move past the blurry reality they broadcast and toward, hopefully, gender equality.
Download or read book Principles and Practice of Marketing 10 e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
Download or read book Hillary Rodham Clinton written by Bernard Ryan and published by Infobase Publishing. This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Carceral Con written by Kay Whitlock and published by Univ of California Press. This book was released on 2021-09-21 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : world-making and "criminal justice reform" -- Correctional control and the challenge of reform -- Follow the money -- Criminalization, policing, and profiling -- The slippery slope of pretrial reform -- Courts, sentencing, and "diversion" -- Imprisonment and release -- Threshold.
Download or read book Brand Building and Marketing in Key Emerging Markets written by Niklas Schaffmeister and published by Springer. This book was released on 2015-10-09 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Download or read book The Mind Makeover written by Sharron Lowe and published by Piatkus. This book was released on 2014-05-29 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would you do if you knew you couldn't fail? If you've ever doubted yourself, allowed other people's negativity to stop you from doing what you want, or assumed that any success you've had in the past was just a case of 'pure luck', then you need The Mind Makeover. For many years Sharron Lowe has been the go-to coach for global luxury brands. She has coached thousands of people, helping them to make positive changes in how they think, feel and what they believe is possible. In doing so she has transformed the brands and people she works with. In The Mind Makeover, Sharron Lowe shares her success strategies. She will show you how to: create a positive inner voice, stop negative influences ruling your life, and build your confidence and self-belief. So what are you waiting for? A mind lift is much better than a face lift, and your mind is the key to living your best life yet. The Mind Makeover is essential reading for anyone who wants to take control of their life.
Download or read book An Unprecedented Election written by Benjamin R. Warner and published by Bloomsbury Publishing USA. This book was released on 2018-02-21 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
