Download or read book The Madison Avenue Connection written by Michael Hugh Anderson and published by . This book was released on 1981 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Madison Avenue Connection written by Michael Hugh Anderson and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marriage on Madison Avenue written by Lauren Layne and published by Gallery Books. This book was released on 2020-01-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The word charm is pretty much synonymous with Lauren Layne.” —Hypable One of O, The Oprah Magazine's “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?

Download or read book The Madison Avenue Connection written by Michael H. Anderson and published by . This book was released on 1979 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book Madison Avenue in Asia written by Michael H. Anderson and published by Fairleigh Dickinson Univ Press. This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

Download or read book Annual Report written by Chicago (Ill.). Department of Public Works and published by . This book was released on 1901 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Official Documents Comprising the Department and Other Reports Made to the Governor Senate and House of Representatives of Pennsylvania written by and published by . This book was released on 1894 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Municipal Reports written by Louisville (Ky.) and published by . This book was released on 1891 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Madison Avenue USA written by and published by . This book was released on 1961 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Super Searchers on Madison Avenue written by Grace Avellana Villamora and published by Information Today, Inc.. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.

Download or read book Report written by New York (State). Public Service Commission. First District and published by . This book was released on 1910 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report of the Louisville Water Company written by Louisville Water Company (Louisville, Ky.) and published by . This book was released on 1870 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Water and Gas Review written by and published by . This book was released on 1904 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Official Documents Comprising the Department and Other Reports Made to the Governor Senate and House of Representatives of Pennsylvania written by Pennsylvania and published by . This book was released on 1894 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Connected written by Dennis E. Brown and published by J Merrill Publishing Inc. This book was released on 2021-10-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: God never intended for prayer to be a spiritual chore on your daily to-do list. Connected! unpacks the purpose and nature of prayer as God intends it to be. Awaken to prayer as the key to wholeness and power, expressing and reflecting your intimate relationship with God. Learn to sidestep the barriers that intimidate your desire to pray. Become aware of an often overlooked blind spot that hinders your prayer life. Most of all, let the journey of prayer begin anew as you discover the empowering experience of intercession and your personal arena of prayer ministry.