Download or read book The Luxury Market in Brazil written by C. Diniz and published by Springer. This book was released on 2014-06-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Download or read book THE TASTE DOES NOT RECEDE written by Carlos Ferreirinha and published by DVS Editora. This book was released on 2024-01-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Ferreirinha was the youngest president of LVMH in the world and led the marketing for other major brands before founding his own company, MCF Consultoria, in 2001. Regarded as the biggest reference in the Luxury and Premium activity in Brazil and Latin America, he uses success stories (and obstacles) from the global Luxury industry to explain how and why entrepreneurs could draw inspiration from Luxury Management Intelligence to improve, correct, and adjust the course of their businesses, regardless of the target audience for their products and services. For Ferreirinha, Luxury is a business school. And the longevity of major brands worldwide is the greatest proof that the lessons applied by such companies are successful. Ferreirinha's methodology and his team at MCF Consultoria consist of bringing these ideas into the daily life of any organization.
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Download or read book Global Luxury Trends written by J. Hoffmann and published by Springer. This book was released on 2012-12-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Download or read book Impact of Self on Attitudes Toward Luxury Items Among Teens in Brazil written by Luciana de Araujo Gil and published by . This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Markets for Agricultural Implements and Machinery in Brazil written by United States. Department of Commerce and published by . This book was released on 1917 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report on the Economic and Commercial Conditions in Brazil written by Great Britain. Department of Overseas Trade and published by . This book was released on 1922 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brazil Fashion written by Anne Sobotta and published by . This book was released on 2004 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRAZIL FASHION A survey of the Brazilian Fashion and Textile Industry. This survey focus primarily on establishing a mapping document of the Brazilian fashion sector and identifying guidelines as well as key-contacts for the British fashion businesses that wish to penetrate the Brazilian market. Its aim is to be an up-to-date and accurate reference publication to understand the various aspects of the Brazilian fashion industry and to help UK fashion businesses and teaching institutions to enter the Brazilian market in the most appropriate way. The Creative Industries Export Promotion Group commissioned this research to obtain an overview of the Brazilian fashion industry which include Retail Trade, Clothing and Textile Manufacturing, Fashion Education, Provision of Expertise and Consultancy Services at all levels of the garment-making chain. Contact Information has been made available where relevant.The publication includes the following: 1) Description of the economics, political and cultural situation in Brazil, the demographics of the market, spending trends and the extent to which disposable income is spent on 'luxury'/'creative' goods, content and services; 2) Broad description of the fashion sector in Brazil, with analysis of trends in the market; 3) Reviews of the structure of the market in Brazil, with particularly references to: i) trade bodies, trade fairs and trade promotion within the sector; ii) relative strength of the design and manufacturing sectors within the fashion industry; iii) wholesale and retail chain; iv) experience of other foreign designers/fashion brands in Brazil; 4) Notes on the activities of foreign trade promotion agencies, trade bodies and fashion designers, retailers and manufacturers in the Brazilian market; 5) Database of key contacts in the fashion industry in Brazil; 6) Images reflecting the fashion sector in Brazil; 7) Market penetration and perception of British fashion in Brazil; 8) Key fashion interests of young Brazilians and the availability of fashion education at high school level and above; 9) Principal opportunities for the British fashion industry and the UK fashion education sector in the Brazilian market.
Download or read book Brazil on the Rise written by Larry Rohter and published by Macmillan. This book was released on 2012-02-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fabled country with a reputation for danger, romance and intrigue, Brazil has transformed itself in the past decade. This title, written by the go-to journalist on Brazil, intimately portrays a country of contradictions, a country of passion and above all a country of immense power.
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Download or read book Understanding Luxury Fashion written by Isabel Cantista and published by Springer Nature. This book was released on 2019-11-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Download or read book Brazilian Derivatives and Securities written by Marcos C. S. Carreira and published by Springer. This book was released on 2016-07-11 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brazilian financial markets operate in a very different way to G7 markets. Key differences include onshore and offshore markets, exponential rates, business days day-counts, and price formation from the futures markets (instead of the cash markets). This book provides a quantitative, applied guide to the offshore and onshore Brazilian markets, with a focus on the financial instruments unique to the region. It offers a comprehensive introduction to the key financial 'archaeology' in the Brazil context, exploring interest rates, FX and inflation and key differences from G7 market finance. It explores the core industry investment banking business in detail, from FX to interest rates and cash and inflation. Finally it introduces the region's unique financial instruments, as well as their pricing and risk management needs. Covering both introductory and complex topics, this book provides existing practitioners in Brazil, as well as those interested in becoming involved in these markets, everything they need to understand the market dynamics, risks, pricing and calibration of curves for all products currently available.
Download or read book Trading Up written by Michael J. Silverstein and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
