Download or read book The Lucky Strike Packet by Raymond Loewy written by Stephen Bayley and published by Verlag Form. This book was released on 1998-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many objects are beautiful; and many creations are functional. But only few achieve enduring status. The "Design Classics" series presents such select products that have set standards in form, function and brand communication. Each monograph is a richly illustrated essay and product portrait, from conception to production, from prototype to collectors' item.
Download or read book The Lucky Strike Packet written by Stephen Bayley and published by Art Books International Limited. This book was released on 1998-08-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Never Leave Well Enough Alone written by Raymond Loewy and published by JHU Press. This book was released on 2002-12-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Download or read book Industrial Design written by Raymond Loewy and published by Harry N. Abrams. This book was released on 1979-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
Download or read book Streamliner written by John Wall and published by JHU Press. This book was released on 2018-08-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Download or read book Raymond Loewy and Streamlined Design written by Philippe Tretiack and published by Universe Publishing(NY). This book was released on 1999 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a brief profile of the industrial designer who helped create the streamlined design, as exemplified in trucks, trains, buses, and cars.
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Download or read book Design written by Thomas Hauffe and published by Laurence King Publishing. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to place design developments in their broader context, this text describes the history of design from its emergence as a separate discipline around 1750 to the present. Arranged chronologically, and with colour-coded pages for ease of reference, the book includes time-lines and designers' biographies, as well as feature spreads on notable designers and companies. There is also a detailed list of major design museums and collections.
Download or read book Raymond Loewy written by Philippe Tretiak and published by Editions Assouline. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raymond Loewy was regarded as the father of modern industrial design. His drawings of the Coca-Cola truck, the Greyhound bus and the package of Lucky Strike cigarettes moulded our vision of 20th century America.
Download or read book The Cigarette Century written by Allan Brandt and published by Basic Books. This book was released on 2009-01-06 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: From agriculture to big business, from medicine to politics, The Cigarette Century is the definitive account of how smoking came to be so deeply implicated in our culture, science, policy, and law. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. The Cigarette Century shows in striking detail how one ephemeral (and largely useless) product came to play such a dominant role in so many aspects of our lives—and deaths.
Download or read book Raymond Loewy written by Paul Jodard and published by Taplinger Publishing. This book was released on 1992 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among Loewy's most famous designs are streamlined trains, Lucky Strike cigarettes, the interior of Skylab, the Coke dispenser, and cars for Studebaker.
Download or read book Programming Interactivity written by Joshua Noble and published by "O'Reilly Media, Inc.". This book was released on 2009-07-21 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make cool stuff. If you're a designer or artist without a lot of programming experience, this book will teach you to work with 2D and 3D graphics, sound, physical interaction, and electronic circuitry to create all sorts of interesting and compelling experiences -- online and off. Programming Interactivity explains programming and electrical engineering basics, and introduces three freely available tools created specifically for artists and designers: Processing, a Java-based programming language and environment for building projects on the desktop, Web, or mobile phones Arduino, a system that integrates a microcomputer prototyping board, IDE, and programming language for creating your own hardware and controls OpenFrameworks, a coding framework simplified for designers and artists, using the powerful C++ programming language BTW, you don't have to wait until you finish the book to actually make something. You'll get working code samples you can use right away, along with the background and technical information you need to design, program, build, and troubleshoot your own projects. The cutting edge design techniques and discussions with leading artists and designers will give you the tools and inspiration to let your imagination take flight.
Download or read book Raymond Loewy written by Glenn Porter and published by Hagley Museum & Library. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Mythologies in Design and Culture written by Rebecca Houze and published by Bloomsbury Publishing. This book was released on 2016-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking as its point of departure Roland Barthes' classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.
Download or read book Pink Flamingos and the Yellow Pages written by Bob Hambly and published by Chronicle Books. This book was released on 2022-04-05 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the weird and wonderful stories of our colorful world! Why are wedding dresses white? And what is the Ketchup and Mustard Theory? The answers always come back to color. Color infuses our lives with meaning, manifesting in science, language, design, pop culture, and beyond. Specific hues shape our everyday actions and define entire generations. In 75 short essays, this book reveals the hidden histories behind a range of fascinating hues—from shocking shades to subtle tints, from jockey silks on the racetrack to corals on the ocean floor. This elegant little hardcover is bursting with bright photographs throughout. It's a vivid tour across geography and through time that will leave you with a renewed sense of curiosity and wonder about our colorful world. KNOWLEDGEABLE AUTHOR: Designer Bob Hambly brings both expertise and irresistible enthusiasm to this exploration of color. His blog Colour Studies has received publicity in the design blog world since its 2017 launch—including a feature in Uppercase Magazine. THE JOY OF COLOR: Color is a universal element of the world; it lifts our mood and fascinates us. Everyone from artists to designers to rainbow lovers will enjoy this fresh spin on the topic. APPROACHABLE AND COMPELLING: Hambly shares his insights in a direct and appealing style sprinkled with wry humor. Photographs and a bold, colorful design make this book a delight to read. PERFECT FOR TRIVIA LOVERS: With wow-worthy information presented in bitesize chapters, this is the perfect gift for anyone who loves collecting trivia. Perfect for: • Trivia enthusiasts • Color and rainbow lovers • Art and design fans • History buffs • Pop culture fiends
Download or read book Industrial Design and Artistic Expression written by Barbara Pasa and published by BRILL. This book was released on 2020-03-09 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The copyright/design interface for a wider, non-specialist audience, taking as a starting point the notion of industrial design derived from design studies, on the border between art and science.
