Download or read book The Local Marketing Handbook written by Roberto Torres and published by . This book was released on 2021-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most small business owners don't understand how difficult it is to market their local business effectively. The Local Marketing Handbook will give you the tools to make it so much easier. Author Roberto Torres has spent years helping local businesses identify their audience, build high-traffic websites, and impact the people who live, work in, and visit their community. The Local Marketing Handbook is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.
Download or read book The Local Seo Handbook Learn the Basics of Local Seo to Impact Your Marketing by Using the Rap System written by Jonathan Alonso and published by . This book was released on 2018-09-02 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you open a new local business? Are you a struggling business? Or are you simply looking at ways to market your retail locations? Based on experience I bring you this handbook full of what helped me acquire top rankings for Local small and medium businesses and large franchises alike. Don't settle with just hiring anyone to do this for you, Even if you don't have the time you want to know what the strategy is about and what it entails to hire the right freelancer or agency. I outline importance, How Google search brings data together and actionable steps to hire or do it yourself. All in one handbook ready to be put to work. From restaurants to doctors offices, lawyers, machine shops and local mechanics you need to know what can help you bring in customers ready to purchase your service or product. This book outlines a plug and play strategy for any business owner to understand and implement.
Download or read book Global Marketing Foreign Entry Local Marketing and Global Management written by Johny K. Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Download or read book Local Small Business Marketing written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2015-11-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.
Download or read book Basics Of Local Marketing written by Karl Teager and published by Independently Published. This book was released on 2021-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans. Typically, local marketing is used by businesses that have a physical storefront in their community, such as restaurants, bars, spas, medical offices, and chiropractors. Local marketing can be a gold mine for your business but only if you use it right. This book is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Download or read book The Facebook Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
Download or read book Cambridge Marketing Handbook Distribution written by Karl Meyer and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. It can be long and distributed or short and concise and, like any chain, it is only as strong as its weakest link. This handbook from the Cambridge Marketing College series analyses and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organisation. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and online businesses and how to relate the experiences of other businesses within a company.
Download or read book Local Marketing the Basics written by Gregory White and published by . This book was released on 2010-12-04 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are about to discover how to plan a successful marketing strategy. This book is about to tell you everything you'll ever need to know about marketing and how to take your own business to the next level and beyond. No matter what type of service you offer, you'd better know what you're doing. Furthermore, you'd better be ready to accept a lot of new customers. After all, you're launching a marketing campaign so that you can attract new customers. You don't want to be forced to turn customers away.
Download or read book Digital Marketing Handbook written by Shivani Karwal and published by Createspace Independent Publishing Platform. This book was released on 2015-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!
Download or read book Local Marketing written by Clark Henson and published by CreateSpace. This book was released on 2014-10-26 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is all about the excellent and exclusive training that will take you by the hand and show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Local Marketing the easiest way possible, using the most effective tools and in the shortest time ever. Read this and learn more about local marketing.
Download or read book Success with Local Marketing written by John Maggio and published by . This book was released on 2019-06-18 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calling all entrepreneurs and business owners! Do you make your money in sales? If you're working on commission, or getting paid when you produce, This book is for YOU!If you hate cold calling and door to door sales... If you're ready to throw your PowerPoint sales presentation out the window, or feel like you're on your own, This book is for YOU! Learn the secrets of networking in your local market. Follow the story of John & Michelle Maggio, owners of Hawk Marketing. Find out how they started from scratch and created local success for themselves and their clients.Get up to speed on social media posting, website effectiveness, and converting leads into clients. Find practical, actionable tips that you can use to increase your online marketing results! Cut your learning curve by gaining insight through this book!You'll benefit from the step by step instructions, lessons learned, and workshops contained in these pages. Increase your performance as you learn what to do with all those business cards, how to charm Google, and running successful online drip campaigns.Gain the knowledge and encouragement you need to grow! Success With Local Marketing, is the BOOK FOR YOU!
Download or read book Local Marketing Trends written by Wael Shamsedin and published by CreateSpace. This book was released on 2014-12-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days so many business owners are scratching their heads trying to figure out why their leads, customers or sales have dropped off and what they can do about it. Well, the good news: This is what this book will answer for you.
Download or read book Yelp Local Marketing Workbook written by Jason Mcdonald, Ph.d. and published by CreateSpace. This book was released on 2015-09-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yelp Local Marketing Workbook 2016Master Yelp, Google+ Marketing, and all of Local Review Marketing for Business for Free A best-selling Yelp / Local marketing book from a best-selling author on Internet marketing: Jason McDonald Local review sites such as Yelp, Google+, TripAdvisor and others have become THE way that consumers identify vendors of interest. If you have a local pizza restaurant in Toledo, Ohio, or Tulsa, Oklahoma, you probably already know this. But it's also true for attorneys or plumbers, massage therapists or local florists: local reviews sites like Yelp are incredibly important to your business. Small businesses and large businesses - especially those that sell to local customers - can leverage Yelp, Google+ and other local review sites for amazing free marketing opportunities If you know how... you can market on Yelp, Google+ and other local review sites effectively With up-to-date information on how to market via Yelp, Google+ and other local review sites, the Yelp Local Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. YELP LOCAL MARKETING STEP-BY-STEP - an explanation of how Yelp, Google+, and other local review sites work as a marketing tool, how to research your competition on these sites, how to claim and optimize your business listing, and how to solicit and respond to reviews online. FREE YELP LOCAL TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Yelp / Google+ tools but hundreds of FREE social media tools as well - a $29.99 value! Yelp Local Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Yelp / Local marketing plan ready for yourself, your employees, and your business. Other great books like 'Yelp for Dummies,' 'Yelp Marketing,' or 'Yelp an Hour a Day' are great, but they don't have the kind of hands-on, practical worksheets that the YELP LOCAL MARKETING WORKBOOK offers, plus access to free Yelp / Local tools. So consider 'Yelp for Dummies,' and other books on 'Yelp for business' and you'll be back. Got questions? Just Google Jason McDonald and send him an email - he's happy to help.
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
