Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Download or read book The Little Blue Book written by George Lakoff and published by Simon and Schuster. This book was released on 2012-06-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Download or read book Branch Rickey s Little Blue Book written by Branch Rickey and published by SportClassic Books. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.
Download or read book My Little Blue Planet written by The Mill and published by . This book was released on 2019-06-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.
Download or read book Phil Gordon s Little Blue Book written by Phil Gordon and published by Simon and Schuster. This book was released on 2009-12-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Poker: The Real Deal and Phil Gordon's Little Green Book, Phil Gordon -- a world-class player and teacher -- shared the strategies, tips, and expertise he's gleaned during his phenomenally successful career. Now, he shows players how to apply those theories to actual hands in order to make smart, confident decisions with every move. Gordon walks readers through hands that he's encountered in cash games; early, middle, and late tournament play; Sit & Gos; satellites and supersatellites; and the final table of the World Series of Poker, revealing not only what plays he made but also why he made them. He relates what goes through a pro's mind in every situation, whether it's a timely bluff or a questionable call, and helps players calculate their own best moves in the most pressure-fueled of situations. In analyzing specific hands, Gordon also imparts important lessons in key poker skills such as calculating odds, shorthanded play, and discovering tells. And he discusses memorable plays -- the good and the oh-so-bad -- explaining why certain moves were made and, in many cases, how the hands should have been played differently. Insightful, witty, and filled with real-life pro secrets, Phil Gordon's Little Blue Book is required reading for every player looking to make a profit and raise his game to the next level.
Download or read book Little Blue and Little Yellow written by Leo Lionni and published by Dragonfly Books. This book was released on 2017-01-17 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved picture book creator and four-time Caldecott Honor-winner Leo Lionni's very first story for children, and a New York Times Best Illustrated Book of the Year. Little Blue and Little Yellow are best friends, but one day they can’t find each other. When they finally do, they give each other such a big hug that they turn green! How they find their true colors again concludes a wonderfully satisfying story told with colorful pieces of torn paper and very few words. Leo Lionni launched his children’s book career in 1959 with Little Blue and Little Yellow, and this 50th-anniversary edition, complete with Lionni’s own explanation of how the book came to be, is sure to resonate with children today.
Download or read book Little Blue Encyclopedia for Vivian written by Hazel Jane Plante and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiction. LGBTQIA Studies. The playful and poignant novel LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) sifts through a queer trans woman's unrequited love for her straight trans friend who died. A queer love letter steeped in desire, grief, and delight, the story is interspersed with encyclopedia entries about a fictional TV show set on an isolated island. The experimental form functions at once as a manual for how pop culture can help soothe and mend us and as an exploration of oft-overlooked sources of pleasure, including karaoke, birding, and butt toys. Ultimately, LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) reveals with glorious detail and emotional nuance the woman the narrator loved, why she loved her, and the depths of what she has lost.
Download or read book Little Blue Truck written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small blue truck finds his way out of a jam, with a little help from his friends.
Download or read book Coach K s Little Blue Book written by Barry Jacobs and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.
Download or read book Peter Isler s Little Blue Book of Sailing Secrets written by Peter Isler and published by Wiley. This book was released on 2011-03-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the world's most respected sailors-the knowledge and secrets every sailor needs Peter Isler, two-time America's Cup winner, has sailed in and won hundreds of races over the last forty years. In that time, he has acquired a vast array of knowledge about sailing techniques and tactics, not to mention a boatload or two of entertaining stories along the way. In this book, he brings them all together into a single guide to help you make the most of your time on the water, whether you're going for a leisurely sail with friends or competing to win. Filled with tips and secrets every sailor craves, from the international competitor to the weekend dinghy sailor Includes wisdom and advice gleaned from Peter's time spent sailing with top international sailors, from America's Cup veterans Ted Turner, Dennis Conner and Russell Coutts to and three-time Olympic gold medalist Ben Ainslie Covers a range of important sailing topics, including understanding the inner game, leading a team, reading the wind, preparing your boat (and yourself), and much more Filled with information that will help you become a better sailor, Peter Isler's Little Blue Book of Sailing Secrets is an invaluable source of guidance you'll rely on every time you set sail.
Download or read book The Little Blue Reasoning Book written by Brandon Royal and published by Maven Publishing. This book was released on 2013-01-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.
Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”
Download or read book The Little Blue Book On Retirement By Women For Women written by Erica Baird and published by . This book was released on 2021-05 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for women who figured out how to make their way in the working world and are now ready to fire up a meaningful retirement. To navigate each stage, this upbeat book lays out five simple ideas to make this new life more fun, more purposeful and less unnerving. After the co-authors retired, they created Lustre, a blog devoted to retired career women who wanted a new approach to retirement-a way to take control over the next third of their lives. They distilled what they learned about figuring out who you are now, how to find renewed purpose, and how and why you must consciously challenge outdated stereotypes about age and retirement. They wrote this book to inspire a new movement of women who are prepared once again to come together to discover new ways of being strong. This book is not a manual or a "how to." It presents a new way to think about being true to yourself. Pick it up when those outdated concepts get you down and you're dreaming of finally living the authentic life you deserve. Experience what retirement can be for a new generation of women.
Download or read book The Little Blue Kite written by Mark Z. Danielewski and published by Pantheon. This book was released on 2019-11-05 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all have fears, but if we can’t face the small ones how will we face the big ones? Kai is afraid to fly a little blue kite. But Kai is also very, very brave, and overcoming this small fear will lead him on a great adventure. Remember: all great adventures start with one little moment. You know the one. It’s like a gentle breeze whispering in your ear what you already know by heart: not even the sky is the limit . . . The only other thing you might want to know about this book is that there are at least three ways to read it. The first way takes only a few minutes. Just follow the rainbow-colored words. The second takes only a little bit longer. Just follow the words haloed with blue and red and the rainbow words too. For the third way, just start at the beginning.
Download or read book The Blue Book of Chess written by Howard Staunton and published by e-artnow. This book was released on 2022-01-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blue Book of Chess is a book about chess by a chess master Howard Staunton intended for teaching the rudiments of the game of chess, and giving an analysis of all the recognized openings. The main goal was to simplify a great variety and the delicate distinctions of the openings, showing such moves as are recognized to be the best. At each opening, the student of the game is presented with the variations made by experienced players in accordance with circumstances. The book is illustrated with a great variety of actually played games by numerous chess masters in order to make the understanding the subject easier.
Download or read book Little Blue Truck Leads the Way written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Track 1: complete book. [Track] 2: complete book with page-turn signals".
