Download or read book The LEGO Story written by Jens Andersen and published by HarperCollins. This book was released on 2022-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. An International Bestseller
Download or read book LEGO written by Jonathan Bender and published by Turner Publishing Company. This book was released on 2010-05-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adult LEGO fan's dual quest: to build with bricks and build a family There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down? In search of answers and adventure, Jonathan Bender sets out to explore the quirky world of adult fans of LEGO (AFOLs) while becoming a builder himself. As he participates in challenges at fan conventions, searches for the largest private collection in the United States, and visits LEGO headquarters (where he was allowed into the top secret set vault), he finds his LEGO journey twinned with a second creative endeavor—to have a child. His two worlds intertwine as he awaits the outcome: Will he win a build competition or bring a new fan of LEGO into the world? Like every really good love story, this one has surprises—and a happy ending. Explores the world of adult fans of LEGO, from rediscovering the childhood joys of building with LEGO to evaluating LEGO's place in culture and art Takes an inside look at LEGO conventions, community taboos, and build challenges and goes behind-the-scenes at LEGO headquarters and LEGOLAND Tells a warm and personal story about the attempt to build with LEGO and build a family Whether you're an avid LEGO freak or a onetime fan who now shares LEGO bricks with your children, this book will appeal to the inner builder in you and reignite a love for all things LEGO.
Download or read book The LEGO Book written by Daniel Lipkowitz and published by DK Children. This book was released on 2018-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick! Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(tm), THE LEGO® NINJAGO® MOVIE(tm), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. Previous edition ISBN 9781409376606 ©2018 The LEGO Group.
Download or read book Brick by Brick written by David Robertson and published by Crown Currency. This book was released on 2013-06-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Download or read book A Million Little Bricks written by Sarah Herman and published by Skyhorse Publishing Inc.. This book was released on 2012-09-26 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The LEGO Group's history is as colorful as the toys it makes. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand.
Download or read book I m Fun Too A Classic LEGO Picture Book written by Jonathan Fenske and published by Scholastic Inc.. This book was released on 2018-08-28 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever LEGO(R) picture book! From the creator of Barnacle Is Bored and Plankton Is Pushy. The first-ever LEGO(R) picture book, from Barnacle Is Bored creator Jonathan Fenske! What happens when an ordinary LEGO minifigure of the past meets the extraordinary minifigures of today, with their elaborate vehicles, colorful clothes, and wild accessories? He thinks he's no fun at all! "Let's face it. If we were all ice cream, those guys would be the super-duper chunky happy birthday blast. And I would be the vanilla."After feeling down about being ordinary, he and his new friends piece together just how special he truly is. This vibrantly illustrated storybook will charm readers of all ages, reminding them that what makes each person special can be found on the inside.
Download or read book From an Idea to Lego written by Lowey Bundy Sichol and published by Clarion Books. This book was released on 2019 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout. Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO's origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book Find out the origin the name "LEGO." (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company. Discover how LEGO bricks are made and how they came up with their design.
Download or read book The LEGO Animation Book written by David Pagano and published by No Starch Press. This book was released on 2016-10-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what your LEGO creations would look like on the big screen? The LEGO Animation Book will show you how to bring your models to life with stop-motion animation—no experience required! Follow step-by-step instructions to make your first animation, and then explore the entire filmmaking process, from storyboards to post-production. Along the way, you’ll learn how to: –Create special effects like explosions and flying minifigures –Convey action and emotion with your minifigure actors –Design sets for animation—make three buildings look like an entire city! –Light, frame, and capture consistent photos –Add detail and scope to your films by building in different scales –Build camera dollies and rigs out of LEGO bricks –Choose cameras, software, and other essential animation tools Dive into the world of animation and discover a whole new way to play! For ages 10+
Download or read book LEGO Man in Space written by Mara Shaughnessy and published by Simon and Schuster. This book was released on 2013-04-01 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of two boys who launched a Lego Man into space! With over 3 million views on YouTube and covered by almost every major news outlet in the world, the story of how two boys launched a Lego man 80,000 feet
Download or read book LEGO Minifigure Year by Year written by Greg Farshtey and published by DK Publishing (Dorling Kindersley). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual timeline of the classic toy combines photographs with information about more than two thousand significant, popular, and rare LEGO minifigures.
Download or read book The LEGO Castle Book written by Jeff Friesen and published by No Starch Press. This book was released on 2019-08-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with stunning photos, step-by-step instructions, and creative ideas for customization—The LEGO Castle Book shows you how to build six mini castles complete with moats, drawbridges, gatehouses, and more! Travel through the history of castle architecture and learn how to build basic castle components like walls, towers, gates, and keeps. Whether your goal is to add realistic details like crenellations, turrets, and parapets to your designs or to create a believable medieval setting, you’ll find endless inspiration in The LEGO Castle Book. Includes complete parts list and building instructions for 6 castles: • Sleeping Dragon • Land’s End • River Gate • Winter Palace • Eight Arches • Mountain Kingdom
Download or read book The LEGO Principle written by Joey Bonifacio and published by Charisma Media. This book was released on 2012-09-04 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the example of LEGO®, a company that has been transforming the way people play for more than fifty years, Joey Bonifacio shows you how to make a difference—one connection at a time.
Download or read book Deconstructing LEGO written by Jonathan Rey Lee and published by Springer Nature. This book was released on 2020-09-08 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages—not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.
Download or read book Building a History written by Sarah Herman and published by Grub Street Publishers. This book was released on 2012-07-09 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of these beloved bricks and the people who built an empire with them. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educational benefits, resilience, quality, and universal appeal. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s growing catalogue of products—including the earliest wooden toys, plastic bricks, play themes and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first century children, and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. Building a History will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).
Download or read book The LEGO Movie written by Dana Polan and published by University of Texas Press. This book was released on 2020-11-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when we set out to understand LEGO not just as a physical object but as an idea, an icon of modernity, an image—maybe even a moving image? To what extent can the LEGO brick fit into the multimedia landscape of popular culture, especially film culture, today? Launching from these questions, Dana Polan traces LEGO from thing to film and asserts that The LEGO Movie is an exemplar of key directions in mainstream cinema, combining the visceral impact of effects and spectacle with ironic self-awareness and savvy critique of mass culture as it reaches for new heights of creativity. Incorporating insights from conversations with producer Dan Lin and writer-directors Phil Lord and Chris Miller, Polan examines the production and reception of The LEGO Movie and closely analyzes the film within popular culture at large and in relation to LEGO as a toy and commodity. He identifies the film’s particular stylistic and narrative qualities, its grasp of and response to the culture industry, and what makes it a distinctive work of animation within the seeming omnipresence of animation in Hollywood, and reveals why the blockbuster film, in all its silliness and seriousness, stands apart as a divergent cultural work.
Download or read book Wise Family Business written by Joachim Schwass and published by Springer. This book was released on 2016-08-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
Download or read book Innovation Market Archetypes and Outcome written by Soumodip Sarkar and published by Springer Science & Business Media. This book was released on 2007-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
