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Book The Last Loyalty

    Book Details:
  • Author : Bernadette Lyons
  • Publisher : Troubador Publishing Ltd
  • Release : 2018-11-27
  • ISBN : 1789016568
  • Pages : 512 pages

Download or read book The Last Loyalty written by Bernadette Lyons and published by Troubador Publishing Ltd. This book was released on 2018-11-27 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: “O Mother of Mares, send me a change in the wind!” Jessa, Healer to a nomadic tribe, is content enough among them but life is routine and predictable, and her heart is empty. She prays for change, and apparently the Gods hear her, for change arrives – most unexpectedly, in the shape of a warrior from an alien world. As an officer with the British Army in Afghanistan, Captain Malcolm Redwing finds life anything but routine and predictable. It becomes even less so when after a serious accident on active duty he wakes to find himself among Jessa’s tribe, a stranger on a world that is not Earth. At first he is regarded with dislike and suspicion, but eventually he makes his peace with The People and settles down as one among them. As a professional soldier should, he waits for his chance to discover how he came to their world, and whether he can make his way back to his own by the same means. As time passes, however, the friendships he makes and his developing relationship with Jessa begin to come into conflict with his loyalty to his regiment and the comrades and friends he has left behind. His duty is to return home if he can, but as the months slip by he begins to question where his true loyalty really lies. Then news comes that a long-feared invasion by a strange and warlike people from the South has begun, and both Malcolm and Jessa are swept up into a conflict for which the peaceable Tribe are utterly unprepared.

Book The End of Loyalty

Download or read book The End of Loyalty written by Rick Wartzman and published by PublicAffairs. This book was released on 2018-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers--General Motors, General Electric, Kodak, and Coca-Cola--he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. But the corporate social contract didn't last. By tracing the ups and downs of these four corporate icons over seventy years, Wartzman illustrates just how much has been lost: job security and steadily rising pay, guaranteed pensions, robust health benefits, and much more. Charting the Golden Age of the '50s and '60s; the turbulent years of the '70s and '80s; and the growth of downsizing, outsourcing, and instability in the modern era, Wartzman's narrative is a biography of the American Dream gone sideways. Deeply researched and compelling, The End of Loyalty will make you rethink how Americans can begin to resurrect the middle class. Finalist for the Los Angeles Times book prize in current interestA best business book of the year in economics, Strategy+Business

Book The Price of Loyalty

Download or read book The Price of Loyalty written by Lance Conrad and published by Dawn Star Press. This book was released on 2019-02-27 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Historian, witness of countless stories, comes upon one that may reveal something of his own. Aegon, a vile and eccentric old sorcerer, holds the key to a past the Historian has forgotten, but he's in no mood to share. Aegon is being hunted by the last of his own students, who have twisted their humanity in their thirst for power. Magic and madness are only pieces of the puzzle as the Historian moves to take control of the story, protect Aegon, and shift destiny itself. In his most personal story yet, the Historian finds that life, death, and love hang in the balance as he battles to save this story and find his own.

Book Loyalty

    Book Details:
  • Author : Bob Sorge
  • Publisher : Bob Sorge
  • Release : 2004
  • ISBN : 0970479174
  • Pages : 225 pages

Download or read book Loyalty written by Bob Sorge and published by Bob Sorge. This book was released on 2004 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sounds a bold call for loyalty to God and to God's Davids. God's Davids are leaders-male and female-who are safest to follow because of their unwavering passion to be intimate with Christ. God is turning the hearts of fathers to the children, and giving the children a heart of loyalty to the fathers. Knowing the power of loyalty to produce Kingdom blessing at every level, Satan has done everything in his power to give this subject a bad reputation. But today's generation isn't buying it anymore. Now, more than ever, the bride of Christ is giving her heart with intense loyalty to her Beloved and preparing eagerly for His return. Get ready, this book could rock your world.

Book The Loyalty of the Last Long Parliament  Or  a Letter to an English Gentleman at Florence  Shewing  that the Late Parliaments address d Against did Not So Much Intrench on the Prerogative  as that of XVIII Years Continuance  Etc   Signed  T  B

Download or read book The Loyalty of the Last Long Parliament Or a Letter to an English Gentleman at Florence Shewing that the Late Parliaments address d Against did Not So Much Intrench on the Prerogative as that of XVIII Years Continuance Etc Signed T B written by T. B. and published by . This book was released on 1681 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Loyalty

    Book Details:
  • Author : Eric Felten
  • Publisher : Simon and Schuster
  • Release : 2011-04-26
  • ISBN : 1439176884
  • Pages : 320 pages

Download or read book Loyalty written by Eric Felten and published by Simon and Schuster. This book was released on 2011-04-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, provocative, story-filled inquiry into the indispensable virtue of loyalty—a tricky ideal that gets tangled and compromised when loyalties collide (as they inevitably do), but a virtue the author, a prizewinning columnist for The Wall Street Journal, says is as essential as it is impossible. Felten illustrates the push and pull of loyalties— from the ancient Greeks to Facebook—with stories and scenarios in which conflicting would-be moral trump cards trap the unlucky in painful ethical dilemmas. The foundation of our greatest satisfactions in life, loyalty also proves to be the root of much misery. Can we escape the excruciating predicaments when loyalties are at loggerheads? Can we avoid betraying and being betrayed? When looking for love and friendship—the things that make life worthwhile—we are looking for loyalty. Who can we count on? And who can count on us? These are the essential (and uncomfortable) questions loyalty poses. Loyalty and betrayal are the stuff of the great stories that move us: Agamemnon, Huck Finn, Brutus, Antigone, Judas. When is loyalty right, and when does the virtue become a vice? As Felten writes in his thoughtful and entertaining book, loyalty is vexing. It forces us to choose who and what counts most in our lives—from siding with one friend over another to favoring our own children over others. It forces us to confront the conflicting claims of fidelity to country, community, company, church, and even ourselves. Loyalty demands we make decisions that define who we are.

Book The Philosophy of Loyalty

Download or read book The Philosophy of Loyalty written by Josiah Royce and published by BEYOND BOOKS HUB. This book was released on 2023-10-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1906 and 1907 I gave, as a part of my regular work at the Summer School of Harvard University, an “Introduction to Ethics, with Special. Reference to the Interests of Teachers” A few lectures, summing up the main principles that lay at the basis of this ethical course as it had been given in the summer of 1906, were delivered in January and February, 1907, before a general academic audience, during a brief visit of mine at the University of Illinois. In several other places, both in the West and in the East, I have also presented portions of my views upon ethics; and in the summer of 1907 four general lectures on the topic were repeated before the Summer School of Theology at Harvard. In November and December of 1907, the lectures that constitute the present book were delivered for the first time before the Lowell Institute in Boston. visiting lecturer, to give to undergraduate students at Yale University in weekly class meetings. The present book, although in this way related to present and past academic tasks, is, nevertheless, not a text-book, and does not mean to be elaborately technical philosophical research. It is simply an appeal to any reader who may be fond of ideals, and who may also be willing to review his own ideals in a somewhat new light and in a philosophical spirit. Loyalty is indeed an old word, and to my mind a precious one; and the general idea of loyalty is still far older than the word, and is immeasurably more precious. But this idea has nearly always been confused in men's minds by its chance social and traditional associations. Everybody has heard of loyalty; most prize it; but few perceive it to be what, in its inmost spirit, it really is, —the heart of all the virtues, the central duty amongst all duties. In order to be able to see that this is the true meaning of the idea of loyalty, one has to free this idea from its unessential if somewhat settled associations with this or that special social habit or circumstance. And in order to accomplish this latter end, one has indeed to give to the term a more exact meaning than popular usage defines. It is this freeing of the idea of loyalty from its chance and misleading associations; it is this vindication of the spirit of loyalty as the central spirit of the moral and reasonable life of man, —t is this that I believe to be somewhat new about my “Philosophy of Loyalty” The conception of “Loyalty to Loyalty”, as set forth in my third lecture, constitutes the most significant part of this ethical task. For the rest, if my philosophy is, as a theory, more or less new, I am still only trying to make articulate what I believe to be the true spirit and meaning of all the loyal, whoever they may be, and however they define their fidelity. The result of conceiving duty in terms of the conception of loyalty which is here expounded is, indeed, if I am right, somewhat deep-going and transforming, not only for ethics, but for most men's views of truth and reality, and of religion. My own general philosophical opinions have been set forth in various works some time since (most elaborately in the volumes entitled “The World and the Individual”). I have no change to report in my fundamental metaphysical theses. But I have not published any formulation of my ethical opinions since the brief review of ethical problems in the first part of my “Religious Aspect of Philosophy” (published in 1885). One learns a good deal about ethics as one matures. And I believe that this present statement of mine ought to help at least some readers to see that such philosophical idealism as I have long maintained is not a doctrine remote from life, but is in close touch with the most practical issues; and that religion, as well as daily life, has much to gain from the right union of ethics with a philosophical theory of the real world. At the moment there is much speech, in current philosophical literature, regarding the “nature of truth“ and regarding “pragmatism” An ethical treatise very naturally takes advantage of this situation to discuss the relation between the “practical” and —the Eternal. I have done so in my closing lectures. In order to do so, I have had to engage in a certain polemic regarding the problem of truth, —a polemic directed against certain opinions recently set forth by one of the “dearest of my friends, and by one of the most loyal of men; my teacher for a while in my youth; my honoured colleague for many years, —Professor William James. Such a polemic would be indeed much out of place in a book upon Loyalty, were it not that my friend and myself fully agree that, to both of us, truth indeed “is the greater friend” Had I not very early in my work as a student known Professor James, I doubt whether any poor book of mine would ever have been written, —least of all the present one. What I personally owe him, then, I most heartily and affectionately acknowledge. But if he and I do not see truth in the same light at present, we still do well, I think, as friends, each to speak his mind as we walk by the way, and then to wait until some other light shines for our eyes. I suppose that so to do is loyalty. Meanwhile, I am writing, in this book, not merely and not mainly for philosophers, but for all those who love, as I said, ideals, and also for those who love, as I may now add, their country, —a country so ripe at present for idealism, and so confused, nevertheless, by the vastness and the complication of its social and political problems. To simplify men's moral issues, to clear their vision for the sight of the eternal, to win hearts for loyalty, —this would be, in this land, a peculiarly precious mission, if indeed I could hope that this book could aid, however little, towards such an end. Amongst the numerous friends to whom (whether or no they agree with all my views) I am especially indebted for direct and indirect aid in preparing this book, and for criticisms and other suggestions, I must mention: first, my wife, who has constantly helped me with her counsel, and in the revision of my text; then, my sister, Miss Ruth Royce, of San José, California, with whom I discussed the plan of the work in the summer of 1907; then, Doctor and Mrs. R. C. Cabot of Boston; Doctor J. J. Putnam of Boston; and, finally, my honoured colleague, Professor George H. Palmer....FROM THE BOOKS.

Book Loyalty

    Book Details:
  • Author : Avi
  • Publisher : HarperCollins
  • Release : 2022-02-08
  • ISBN : 035863332X
  • Pages : 292 pages

Download or read book Loyalty written by Avi and published by HarperCollins. This book was released on 2022-02-08 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newbery Medalist Avi explores the American Revolution from a fresh perspective in the story of a young Loyalist turned British spy navigating patriotism and personal responsibility during the lead-up to the War of Independence. When his father is killed by rebel vigilantes, Noah flees with his family to Boston. Intent on avenging his father, Noah becomes a spy for the British and firsthand witness to the power of partisan rumor to distort facts, the hypocrisy of men who demand freedom while enslaving others, and the human connections that bind people together regardless of stated allegiances. Awash in contradictory information and participating in key events leading to the American Revolution, Noah must forge his own understanding of right and wrong and determine for himself where his loyalty truly lies.

Book The Loyalty Leap for B2B

Download or read book The Loyalty Leap for B2B written by Bryan Pearson and published by Penguin. This book was released on 2013-07-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.

Book Of Limited Loyalty

    Book Details:
  • Author : Michael A Stackpole
  • Publisher : Night Shade
  • Release : 2011-12-27
  • ISBN : 9781597802055
  • Pages : 352 pages

Download or read book Of Limited Loyalty written by Michael A Stackpole and published by Night Shade. This book was released on 2011-12-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1767. In the three years since defeating the Tharyngians at Anvil Lake, The Crown Colonies of Mystria have prospered. Colonists, whether hunting for new land or the Promised Land of prophecy, have pushed beyond the bounds of charters granted by the Queen of Norisle. Some of these new communities have even had the temerity to tell the Crown they are no longer subject to its authorities. To survey the full extent of the western expansion, the Crown has sent Colonel Ian Rathfield to join Nathaniel Woods, Owen Strake, and Kamiskwa on an expedition into the Mystrian interior. They discover a land full of isolated and unique communities, each shaped in accord with the ideals of the founders. Conflicts abound among them, and old enemies show up at the least useful moments. Worse yet, lurking out there is a menace which the Twilight People only know from folklore as the Antedeluvians; and westward penetration stumbles into their lands and awakens them. Alerted to this threat by his men, Prince Vlad petitions the Crown to send troops and supplies to destroy this new and terrifying enemy. The Crown refuses, citing massive debts from the last war. They dismiss Vlad's claims as fantasy, and impose a series of taxes on Mystrian trade to finance their own recovery. Faced with fighting an inhuman foe in a land seething with resentment against the Crown, Vlad must unite the Colonies in a common cause, or preside over their complete destruction. Skyhorse Publishing, under our Night Shade and Talos imprints, is proud to publish a broad range of titles for readers interested in science fiction (space opera, time travel, hard SF, alien invasion, near-future dystopia), fantasy (grimdark, sword and sorcery, contemporary urban fantasy, steampunk, alternative history), and horror (zombies, vampires, and the occult and supernatural), and much more. While not every title we publish becomes a New York Times bestseller, a national bestseller, or a Hugo or Nebula award-winner, we are committed to publishing quality books from a diverse group of authors.

Book Why Loyalty Matters

Download or read book Why Loyalty Matters written by Timothy Keiningham and published by BenBella Books, Inc.. This book was released on 2010-03-16 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.

Book Loyalty

    Book Details:
  • Author : George P. Fletcher
  • Publisher : Oxford University Press
  • Release : 1995-07-13
  • ISBN : 0198023499
  • Pages : 224 pages

Download or read book Loyalty written by George P. Fletcher and published by Oxford University Press. This book was released on 1995-07-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when age-old political structures are crumbling, civil strife abounds, and economic uncertainty permeates the air, loyalty offers us security in our relationships with associates, friends, and family. Yet loyalty is a suspect virtue. It is not impartial. It is not blind. It violates the principles of morality that have dominated Western thought for the last two hundred years. Loyalties are also thought to be irrational and contrary to the spirit of Capitalism. In a free market society, we are encouraged to move to the competition when we are not happy. This way of thinking has invaded our personal relationships and undermined our capacities for friendship and loyalty to those who do not serve our immediate interests. As George P. Fletcher writes, it is time for loyal bonds, born of history and experience, to prevail both over impartial morality and the self-interested thinking of the market trader. In this extended essay, George P. Fletcher offers an account of loyalty that illuminates its role in our relationships with family and friends, our ties to country, and the commitment of the religious to God and their community. Fletcher opposes the traditional view of the moral self as detached from context and history. He argues instead that loyalty, not impartial detachment, should be the central feature of our moral and political lives. Writing as a political "liberal," he claims that a commitment to country is necessary to improve the lot of the poor and disadvantaged. This commitment to country may well require greater reliance on patriotic rituals in education and a reconsideration of the Supreme Court's extending the First Amendment to protect flag burning. Given the worldwide currents of parochialism and political decentralization, the task for us, Fletcher argues, is to renew our commitment to a single nation united in its diversity. Bringing to bear his expertise as a law professor, Fletcher reasons that the legal systems should defer to existing relationships of loyalty. Familial, professional, and religious loyalties should be respected as relationships beyond the limits of the law. Thus surrogate mothers should not be forced to surrender and betray their children, spouses should not be required to testify against each other in court, parents should not be prevented from willing their property to their children, and the religiously committed should not be forced to act contrary to conscience. Yet the question remains: Aren't loyalty, and particularly patriotism, dangerously one-sided? Indeed, they are, but no more than are love and friendship. The challenge, Fletcher maintains, is to overcome the distorting effects of impartial morality and to develop a morality of loyalty properly suited to our emotional and spiritual lives. Justice has its sphere, as do loyalties. In this book, Fletcher provides the first step toward a new way of thinking that recognizes the complexity of our moral and political lives.

Book A Portrait of Loyalty  The Codebreakers Book  3

Download or read book A Portrait of Loyalty The Codebreakers Book 3 written by Roseanna M. White and published by Baker Books. This book was released on 2020-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zivon Marin was one of Russia's top cryptographers until the October Revolution tore apart his world. Forced to flee to England after speaking out against Lenin, Zivon is driven by a growing anger and determined to offer his services to the Brits. But never far from his mind is his brother, whom Zivon fears died in the train crash that separated them. Lily Blackwell sees the world best through the lens of a camera and possesses unsurpassed skill when it comes to retouching and re-creating photographs. With her father's connections in propaganda, she's recruited to the intelligence division, even though her mother would disapprove if she ever found out. After Captain Blackwell invites Zivon to dinner one evening, a friendship blooms between him and Lily that soon takes over their hearts. But both have secrets they're unwilling to share, and neither is entirely sure they can trust the other. When Zivon's loyalties are called into question, proving him honest is about more than one couple's future dreams--it becomes a matter of ending the war.

Book Exit  Voice  and Loyalty

Download or read book Exit Voice and Loyalty written by Albert O. Hirschman and published by Harvard University Press. This book was released on 1970 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

Book Loyalty s Price

    Book Details:
  • Author : Diana Davis
  • Publisher : Daughters of Columbia Books
  • Release : 2021-08-31
  • ISBN :
  • Pages : 345 pages

Download or read book Loyalty s Price written by Diana Davis and published by Daughters of Columbia Books. This book was released on 2021-08-31 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American patriot in occupied territory, Mercy finds herself falling for an enemy officer. Will she choose her country or her heart? Mercy Hayes never intended to return to Philadelphia while the redcoats occupy her home—until her cousin needs her. Mercy holds her nose—literally and figuratively—to come back to the city to help, trying to forget her last moments in the city and an encounter with a certain handsome enemy captain. Captain Lawrence Rogers knows that His Majesty’s troops cannot win the war unless they can sway the hearts and minds of Americans. But when Mercy Hayes joins him in Lord David Beaufort’s household, there’s only one heart Lawrence only cares to win. Lawrence and Mercy find themselves drawn to one another even while their loyalties threaten to tear them apart. Can these star-crossed lovers find a way forward together, or will the war come between them forever?

Book The Customer Loyalty Solution

Download or read book The Customer Loyalty Solution written by Arthur Middleton Hughes and published by McGraw Hill Professional. This book was released on 2003-03-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Praise for The Customer Loyalty Solution: "The Customer Loyalty Solution combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm "Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts "Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. The Customer Loyalty Solution should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, Scotiabank New technologies like the Web have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?" The Customer Loyalty Solution goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories including Verizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half Weekly Standard's variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide. The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat

Book A Higher Loyalty

Download or read book A Higher Loyalty written by James Comey and published by Flatiron Books. This book was released on 2018-04-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller now in paperback with new material The inspiration for The Comey Rule, the Showtime limited series starring Jeff Daniels premiering September 2020 In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader. Mr. Comey served as director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration's policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.