Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Download or read book MidLife Solo written by Beth Kaplan and published by Mosaic Press. This book was released on 2024-02-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays — moving, engaging, and deeply personal — explore the themes of family responsibility, growing up, and growing older. As the author, a divorced single mother beginning a new life and career in her forties, delves into the details of her own situation, she illuminates universal truths about what matters most: love, fulfillment, and the pain and necessity of huge change.These pieces about a woman in midlife struggling to come into her own in a complicated world are rich in insight and written with warmth, humour, and clear-eyed, sometimes devastating, honesty.“ Over a ten-year period, more than fifty of my essays appeared in newspapers, magazines, and on CBC radio, read by me. These intensely personal stories were published or broadcast on air almost as soon as I' d written them. For this former actor and lifelong diarist just beginning to emerge as a writer, they were a wonderful combination of writing and performance; the feedback I received sounded like applause.But those years, from the mid-1990s to the mid-2000s, were difficult. I was the single mother of two teenagers, struggling to make a living and find a new path through the world."Beth Kaplan

Download or read book Railway Carmen s Journal written by and published by . This book was released on 1918 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Believe written by Lisa Nicks-Balthasar and published by Black Rose Writing. This book was released on 2021-01-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Believe! won't ask or teach you to change how you are; it will show you how to live who you are and ultimately discover your soulmate." -Dr. Lee Jampolsky, New York Times bestselling author, Smile For No Good Reason Lisa was living the all-American dream. Married to Keith, her high school sweetheart, born on the same day, soulmates at birth. But after Keith's untimely death plunges the family into despair, a devastating betrayal sends Lisa spiraling into grief and depression, and on an incredible odyssey of self-discovery, sexual and spiritual awakening, and rebirth. Divine signs and miracles fuel Lisa's unwavering quest for true love and inspire her methodology of hope, which culminates at a mystical desert temple at the Burning Man gathering. There, an oracle tells her to share her story with the world, just as she discovers her greatest love ever and the most unimaginable miracle of all. Can we find love again after significant loss? Can we have more than one soulmate? Do miracles exist? The answers are woven throughout this gripping and inspiring memoir that will make you Believe you can still live your greatest life!

Download or read book Confessions of an Eco Sinner written by Fred Pearce and published by Beacon Press. This book was released on 2008-10-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2008 Indie Next Pick In Confessions of an Eco-Sinner, Fred Pearce surveys his home and then sets out to track down the people behind the production and distribution of everything in his daily life, from his socks to his computer to the food in his fridge. It’s a fascinating portrait, by turns sobering and hopeful, of the effects the world’s more than six billion inhabitants have on our planet—and of the working and living conditions of the people who produce most of these goods.

Download or read book Asian Cajun Fusion written by Carl A. Brasseaux and published by Univ. Press of Mississippi. This book was released on 2022-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shrimp is easily America’s favorite seafood, but its very popularity is the wellspring of problems that threaten the shrimp industry’s existence. Asian-Cajun Fusion: Shrimp from the Bay to the Bayou provides insightful analysis of this paradox and a detailed, thorough history of the industry in Louisiana. Dried shrimp technology was part of the cultural heritage Pearl River Chinese immigrants introduced into the Americas in the mid-nineteenth century. As early as 1870, Chinese natives built shrimp-drying operations in Louisiana’s wetlands and exported the product to Asia through the port of San Francisco. This trade internationalized the shrimp industry. About three years before Louisiana’s Chinese community began their export endeavors, manufactured ice became available in New Orleans, and the Dunbar family introduced patented canning technology. The convergence of these ancient and modern technologies shaped the evolution of the northern Gulf Coast’s shrimp industry to the present. Coastal Louisiana’s historic connection to the Pacific Rim endures. Not only does the region continue to export dried shrimp to Asian markets domestically and internationally, but since 2000 the region’s large Vietnamese immigrant population has increasingly dominated Louisiana’s fresh shrimp harvest. Louisiana shrimp constitute the American gold standard of raw seafood excellence. Yet, in the second decade of the twenty-first century, cheap imports are forcing the nation’s domestic shrimp industry to rediscover its economic roots. “Fresh off the boat” signs and real-time internet connections with active trawlers are reestablishing the industry’s ties to local consumers. Direct marketing has opened the industry to middle-class customers who meet the boats at the docks. This “right off the boat” paradigm appears to be leading the way to reestablishment of sustainable aquatic resources. All-one-can-eat shrimp buffets are not going to disappear, but the Louisiana shrimp industry’s fate will ultimately be determined by discerning consumers’ palates.

Download or read book Railway Carmen s Journal written by and published by . This book was released on 1952 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Jewel for the Keeping written by PAULETTE M. WITHINGTON and published by Author House. This book was released on 2004-02-23 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legend had lived for more than a century, yet, in spite of eye witnesses who had seen her ghost, no one wanted to believe the validity of The Blue Lady. Why was she haunting Brindle Point? What was she trying to say? After one dockside farewell too many, Josiah Abbotts need for hearth and home suddenly outweigh his taste for salt air and billowing sails. When he is offered the commission of lighthouse keeper at a Virginia lighthouse station; he jumps at the chance and hangs up his captains hat for good. His family is more than willing to follow him to the new lighthouse, but will the ghost of Brindle Point welcome them? Can obstacles like: unannounced inspections, coastal storms and ghostly apparitions surmount their faith, or, will they ingratiate the Abbotts into a deeper love for the life? As the passing crew of a line packet ship becomes distracted by a murder on board, they face disaster. Josiahs daughter must put her faith into actions when one of the injured crew members falls in love with her. When the mending crew is brought before a board of inquiry, previous encounters with this ghost can no longer be kept secret. Only, after the Abbotts decipher messages revealed by the ghost, can they discover truth, the true meaning of love and a true jewel for the keeping.

Download or read book Billboard written by and published by . This book was released on 1971-01-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Hang in There Wherever There Is written by Nicole Roberge and published by Chipmunkapublishing ltd. This book was released on 2011-06-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: DescriptionThis compelling and poignant memoir tells about the journey through the disease of Anorexia, the recovery process, and all that comes with it-the hurt, hope and humor. After almost dying from the disease, and being neglected by the doctors, the author sought recovery and spent seven weeks at an inpatient facility. In her powerful story, she digs into the depths of Anorexia and describes how her simple diet and exercise program turned into a horrific eating disorder-one that controlled her life and forced her to go to the gym every day for four hours and reduce her diet to only fruit. After almost suffering from a heart attack and amazed that she was still alive, she knew she had to save herself and get treatment. Today, she is a survivor. By telling her story of the disease and recovery process, she not only educates the reader about eating disorders, but also shares with them a secret world unknown to many, and most importantly, that there is hope and recovery is possible. About the AuthorNicole Roberge was born in 1982 and lives in Connecticut. As a writer, she has been published in The Los Angeles Times, Rolling Stone, ELLEgirl, The Hartford Courant, Diverse Education, Her Sports, Gotham Baseball, Hear/Say, Songwriter Universe, SHE Caribbean, and writes a weekly humor-dating column for Online Dating Magazine. In addition, she was a book contributor to the Los Angeles dining guide, "Hungry?" She also founded and serves as editor to the online music magazine, "Tuned In Music." Roberge founded the non-profit "Beautiful Lives," for Eating Disorder Education and Prevention programs in Connecticut. She speaks at schools, health fairs, and forums on eating disorders. She continues to do other advocacy work in both Connecticut and Washington, D.C. Roberge holds a B.A. in English and a Certificate in Communication from Saint Anselm College in Manchester, New Hampshire, as well as a Certificate in Screenwriting from UCLA.

Download or read book The Korean written by Africa Byongchan Yoon and published by BLACKYOONICORN. This book was released on 2021-11-17 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa Yoon née Engo was about to turn 30. She was a celebrated activist working in Manhattan and around the world when she found she had gained 120 pounds and was obese. She realized she needed a life beyond her work and dreamed about having a husband and children. For her dream to come to fruition, she must work on herself to achieve her goal. The activist starts on the road toward the greatest cause of her career—to save herself—and decides she will do a spiritual and physical makeover to find self-love in hopes it may lead to true love. One afternoon at the Asian grocery store H Mart, a Korean grandmother calls her fat! After the initial embarrassment of the public moment, the two begin an unusual friendship that leads her to eating kimchi—and that moment changes everything. This memoir is full of culture, food, inspiration, and travel in this ugly-duckling-turned-swan transformation story, not unlike the self-discovery and romance vein of Sex and the City.

Download or read book An introductory narrative and a revised report of the trial and execution of J B Rush for the murder of Isaac Jermy and of Isaac Jermy Jermy written by James Blomfield Rush and published by . This book was released on 1849 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Saturday Evening Post written by and published by . This book was released on 1918 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Car Worker written by and published by . This book was released on 1907 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Y written by and published by iUniverse. This book was released on with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Download or read book Terminating Further Commercial Use of the Red Cross written by United States. Congress. House. Committee on Foreign Affairs and published by . This book was released on 1945 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: