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Book The label can give  imaginary  wings  The Placebo Effect of Energy Drinks

Download or read book The label can give imaginary wings The Placebo Effect of Energy Drinks written by Katja Meyer and published by diplom.de. This book was released on 2008-02-27 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This study addresses the influence of energy drinks on concentration, examining in particular the impact of their stimulating ingredients (physiological effect) and product label (label/placebo effect) on objectively measured and perceived concentration. A 3 x 3 (beverage x product label) cross-factorial between-subjects design was applied. 364 students sampled a beverage, evaluated their perceived concentration at different points in time and completed a standardized concentration test after a latency of 30 minutes. While the beverage itself had neither an effect on perceived concentration nor on the concentration test results, perceived concentration was influenced by the product label. The relation between the product label and perceived concentration was partly mediated by expectations, which in turn were conditionally moderated by the global belief in the efficacy of energy drinks. Inhaltsverzeichnis:Table of Contents: Abstract2 Zusammenfassung (German Abstract)3 A.Theory Introduction4 Energy Drinks as stimulant Drinks5 Psychological Mechanisms influencing Product Performance8 Theoretical Background9 Empirical Evidence11 Impact of the global Belief15 B.Method Participants16 Stimuli16 Experimental Design and Procedure18 Measures20 Measurement of objectively measured Concentration21 Measurement of perceived Concentration21 Measurement of the global Belief22 C.Results Manipulation Checks23 Analyses of Effects on Concentration23 Preliminary Analyses23 Impact of the Beverage24 Impact of the Product Label26 Indirect Effects of Expectations and the global Belief28 Mediationg Role of Expectations29 Global Belief as Moderator32 D.Discussion Conclusions35 Main Effects of the Beverage and the Product Label36 Indirect Effects40 Methodological Limitations and further Research43 Closing Remarks45 References46 Author s Note54 Table 155 Figure Captions56 Textprobe:Text Sample: Chapter Empirical Evidence : There is a wide range of empirical evidence revealing the influence of external cues on product evaluation, thereby proving the existence of the labeling effect. In one of the most popular studies on the influence of a label on taste-related judgments Allison & Uhl (1964) asked beer drinkers to rate different kinds of beer. In a blind test ratings did not vary amongst the different beers, but when the beers were labeled subjects gave the one they usually prefer higher ratings, these being [...]

Book The Interdisciplinary Science of Consumption

Download or read book The Interdisciplinary Science of Consumption written by Stephanie D. Preston and published by MIT Press. This book was released on 2014-08 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption. Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors' drive to survive. But the psychological and neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in modern conditions of material abundance. Such phenomena as obesity, financial bubbles, hoarding, and shopping sprees suggest a mismatch between our instinct to consume and our current environment. This volume brings together research from psychology, neuroscience, economics, marketing, animal behavior, and evolution to explore the causes and consequences of consumption. Contributors consider such topics as how animal food-storing informs human consumption; the downside of evolved “fast and frugal” rules for eating; how future discounting and the draw toward immediate rewards influence food consumption, addiction, and our ability to save; overconsumption as social display; and the policy implications of consumption science. Taken together, the chapters make the case for an emerging interdisciplinary science of consumption that reflects commonalities across species, domains, and fields of inquiry. By carefully comparing mechanisms that underlie seemingly disparate outcomes, we can achieve a unified understanding of consumption that could benefit both science and society.

Book Medical Medium Celery Juice

Download or read book Medical Medium Celery Juice written by Anthony William and published by Hay House, Inc. This book was released on 2019-05-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celery juice is everywhere for a reason: because it's saving lives as it restores people's health one symptom at a time. From celebrities posting about their daily celery juice routines to people from all walks of life sharing pictures and testimonials of their dramatic recovery stories, celery juice is revealing itself to ignite healing when all odds seem against it. What began decades ago as a quiet movement has become a global healing revolution. In Celery Juice: The Most Powerful Medicine of Our Time Healing Millions Worldwide, Anthony William, the originator of the global celery juice movement, introduces you to celery juice's incredible ability to create sweeping improvements on every level of our health: • Healing the gut and relieving digestive disorders • Balancing blood sugar, blood pressure, weight, and adrenal function • Neutralizing and flushing toxins from the liver and brain • Restoring health in people who suffer from a vast range of chronic and mystery illnesses and symptoms, among them fatigue, brain fog, acne, eczema, addiction, ADHD, thyroid disorders, diabetes, SIBO, eating disorders, autoimmune disorders, Lyme disease, and eye problems After revealing exactly how celery juice does its anti-inflammatory, alkalizing, life-changing work to provide these benefits and many more, he gives you the powerful, definitive guidelines to do your own celery juice cleanse correctly and successfully. You'll get instructions on how to make the juice, how much to drink, when to drink it, and what to expect as your body begins to detox, plus answers to FAQs such as "Is it safe to drink celery juice while pregnant or breastfeeding?", "Is blending better than juicing?", and "Can I take my medications with it?" Here is everything you need to know--from the original source--to receive the full gift of what Anthony calls "one of the greatest healing tonics of all time."

Book Caffeine and Activation Theory

Download or read book Caffeine and Activation Theory written by Barry D. Smith and published by CRC Press. This book was released on 2006-10-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The virtually universal popularity of caffeine, together with concerns about its potential pathogenic effects, have made it one of the most extensively studied drugs in history. However, despite the massive scientific literature on this important substance, most reviews have either focused on limited areas of study or been produced in popular form

Book The Practical Guide

Download or read book The Practical Guide written by and published by . This book was released on 2002 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Death of Expertise

Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2017-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism. Tom Nichols' The Death of Expertise shows how this rejection of experts has occurred: the openness of the internet, the emergence of a customer satisfaction model in higher education, and the transformation of the news industry into a 24-hour entertainment machine, among other reasons. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement. When ordinary citizens believe that no one knows more than anyone else, democratic institutions themselves are in danger of falling either to populism or to technocracy or, in the worst case, a combination of both. An update to the 2017breakout hit, the paperback edition of The Death of Expertise provides a new foreword to cover the alarming exacerbation of these trends in the aftermath of Donald Trump's election. Judging from events on the ground since it first published, The Death of Expertise issues a warning about the stability and survival of modern democracy in the Information Age that is even more important today.

Book Dynamics in Action

    Book Details:
  • Author : Alicia Juarrero
  • Publisher : MIT Press
  • Release : 2002-01-25
  • ISBN : 9780262600477
  • Pages : 306 pages

Download or read book Dynamics in Action written by Alicia Juarrero and published by MIT Press. This book was released on 2002-01-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between a wink and a blink? The answer is important not only to philosophers of mind, for significant moral and legal consequences rest on the distinction between voluntary and involuntary behavior. However, "action theory"—the branch of philosophy that has traditionally articulated the boundaries between action and non-action, and between voluntary and involuntary behavior—has been unable to account for the difference. Alicia Juarrero argues that a mistaken, 350-year-old model of cause and explanation—one that takes all causes to be of the push-pull, efficient cause sort, and all explanation to be prooflike—underlies contemporary theories of action. Juarrero then proposes a new framework for conceptualizing causes based on complex adaptive systems. Thinking of causes as dynamical constraints makes bottom-up and top-down causal relations, including those involving intentional causes, suddenly tractable. A different logic for explaining actions—as historical narrative, not inference—follows if one adopts this novel approach to long-standing questions of action and responsibility.

Book The Advocate

    Book Details:
  • Author :
  • Publisher :
  • Release : 2002-07-09
  • ISBN :
  • Pages : 72 pages

Download or read book The Advocate written by and published by . This book was released on 2002-07-09 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

Book Predictably Irrational

Download or read book Predictably Irrational written by Dan Ariely and published by Harper Collins. This book was released on 2008-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.

Book The 71F Advantage

    Book Details:
  • Author : National Defense University Press
  • Publisher : NDU Press
  • Release : 2010-09
  • ISBN : 1907521658
  • Pages : 529 pages

Download or read book The 71F Advantage written by National Defense University Press and published by NDU Press. This book was released on 2010-09 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a foreword by Major General David A. Rubenstein. From the editor: "71F, or "71 Foxtrot," is the AOC (area of concentration) code assigned by the U.S. Army to the specialty of Research Psychology. Qualifying as an Army research psychologist requires, first of all, a Ph.D. from a research (not clinical) intensive graduate psychology program. Due to their advanced education, research psychologists receive a direct commission as Army officers in the Medical Service Corps at the rank of captain. In terms of numbers, the 71F AOC is a small one, with only 25 to 30 officers serving in any given year. However, the 71F impact is much bigger than this small cadre suggests. Army research psychologists apply their extensive training and expertise in the science of psychology and social behavior toward understanding, preserving, and enhancing the health, well being, morale, and performance of Soldiers and military families. As is clear throughout the pages of this book, they do this in many ways and in many areas, but always with a scientific approach. This is the 71F advantage: applying the science of psychology to understand the human dimension, and developing programs, policies, and products to benefit the person in military operations. This book grew out of the April 2008 biennial conference of U.S. Army Research Psychologists, held in Bethesda, Maryland. This meeting was to be my last as Consultant to the Surgeon General for Research Psychology, and I thought it would be a good idea to publish proceedings, which had not been done before. As Consultant, I'd often wished for such a document to help explain to people what it is that Army Research Psychologists "do for a living." In addition to our core group of 71Fs, at the Bethesda 2008 meeting we had several brand-new members, and a number of distinguished retirees, the "grey-beards" of the 71F clan. Together with longtime 71F colleagues Ross Pastel and Mark Vaitkus, I also saw an unusual opportunity to capture some of the history of the Army Research Psychology specialty while providing a representative sample of current 71F research and activities. It seemed to us especially important to do this at a time when the operational demands on the Army and the total force were reaching unprecedented levels, with no sign of easing, and with the Army in turn relying more heavily on research psychology to inform its programs for protecting the health, well being, and performance of Soldiers and their families."

Book The Art of Being Human

    Book Details:
  • Author : Michael Wesch
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-08-07
  • ISBN : 9781724963673
  • Pages : 370 pages

Download or read book The Art of Being Human written by Michael Wesch and published by Createspace Independent Publishing Platform. This book was released on 2018-08-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is the study of all humans in all times in all places. But it is so much more than that. "Anthropology requires strength, valor, and courage," Nancy Scheper-Hughes noted. "Pierre Bourdieu called anthropology a combat sport, an extreme sport as well as a tough and rigorous discipline. ... It teaches students not to be afraid of getting one's hands dirty, to get down in the dirt, and to commit yourself, body and mind. Susan Sontag called anthropology a "heroic" profession." What is the payoff for this heroic journey? You will find ideas that can carry you across rivers of doubt and over mountains of fear to find the the light and life of places forgotten. Real anthropology cannot be contained in a book. You have to go out and feel the world's jagged edges, wipe its dust from your brow, and at times, leave your blood in its soil. In this unique book, Dr. Michael Wesch shares many of his own adventures of being an anthropologist and what the science of human beings can tell us about the art of being human. This special first draft edition is a loose framework for more and more complete future chapters and writings. It serves as a companion to anth101.com, a free and open resource for instructors of cultural anthropology. This 2018 text is a revision of the "first draft edition" from 2017 and includes 7 new chapters.

Book Comparative Quantification of Health Risks  Sexual and reproductive health

Download or read book Comparative Quantification of Health Risks Sexual and reproductive health written by Majid Ezzati and published by World Health Organization. This book was released on 2004 with total page 2282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a comprehensive assessment of the scientific evidence on prevalence and the resulting health effects of a range of exposures that are know to be hazardous to human health, including childhood and maternal undernutrition, nutritional and physiological risk factors for adult health, addictive substances, sexual and reproductive health risks, and risks in the physical environments of households and communities, as well as among workers. This book is the culmination of over four years of scientific equiry and data collection, know as the comparative risk assessment (CRA) project.

Book Math in Society

Download or read book Math in Society written by David Lippman and published by . This book was released on 2012-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Math in Society is a survey of contemporary mathematical topics, appropriate for a college-level topics course for liberal arts major, or as a general quantitative reasoning course.This book is an open textbook; it can be read free online at http://www.opentextbookstore.com/mathinsociety/. Editable versions of the chapters are available as well.

Book Cooking for Geeks

    Book Details:
  • Author : Jeff Potter
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2010-07-20
  • ISBN : 1449396038
  • Pages : 433 pages

Download or read book Cooking for Geeks written by Jeff Potter and published by "O'Reilly Media, Inc.". This book was released on 2010-07-20 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents recipes ranging in difficulty with the science and technology-minded cook in mind, providing the science behind cooking, the physiology of taste, and the techniques of molecular gastronomy.

Book Oral Health in America

Download or read book Oral Health in America written by and published by . This book was released on 2000 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Medium of the Video Game

Download or read book The Medium of the Video Game written by Mark J. P. Wolf and published by University of Texas Press. This book was released on 2010-07-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a mere three decades, the video game became the entertainment medium of choice for millions of people, who now spend more time in the interactive virtual world of games than they do in watching movies or even television. The release of new games or game-playing equipment, such as the PlayStation 2, generates great excitement and even buying frenzies. Yet, until now, this giant on the popular culture landscape has received little in-depth study or analysis. In this book, Mark J. P. Wolf and four other scholars conduct the first thorough investigation of the video game as an artistic medium. The book begins with an attempt to define what is meant by the term "video game" and the variety of modes of production within the medium. It moves on to a brief history of the video game, then applies the tools of film studies to look at the medium in terms of the formal aspects of space, time, narrative, and genre. The book also considers the video game as a cultural entity, object of museum curation, and repository of psychological archetypes. It closes with a list of video game research resources for further study.

Book Multiple Sclerosis

    Book Details:
  • Author : Institute of Medicine
  • Publisher : National Academies Press
  • Release : 2001-08-10
  • ISBN : 0309072859
  • Pages : 457 pages

Download or read book Multiple Sclerosis written by Institute of Medicine and published by National Academies Press. This book was released on 2001-08-10 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiple sclerosis is a chronic and often disabling disease of the nervous system, affecting about 1 million people worldwide. Even though it has been known for over a hundred years, no cause or cure has yet been discovered-but now there is hope. New therapies have been shown to slow the disease progress in some patients, and the pace of discoveries about the cellular machinery of the brain and spinal cord has accelerated. This book presents a comprehensive overview of multiple sclerosis today, as researchers seek to understand its processes, develop therapies that will slow or halt the disease and perhaps repair damage, offer relief for specific symptoms, and improve the abilities of MS patients to function in their daily lives. The panel reviews existing knowledge and identifies key research questions, focusing on: Research strategies that have the greatest potential to understand the biological mechanisms of recovery and to translate findings into specific strategies for therapy. How people adapt to MS and the research needed to improve the lives of people with MS. Management of disease symptoms (cognitive impairment, depression, spasticity, vision problems, and others). The committee also discusses ways to build and financially support the MS research enterprise, including a look at challenges inherent in designing clinical trials. This book will be important to MS researchers, research funders, health care advocates for MS research and treatment, and interested patients and their families.