Download or read book The January Tide of Advertising and Marketing written by and published by . This book was released on 1936 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tide of Advertising and Marketing written by and published by . This book was released on 1955 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1942 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The January Tide written by and published by . This book was released on 1932 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Service Bulletin written by and published by . This book was released on 1956-07 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tide written by and published by . This book was released on 1950 with total page 1916 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Download or read book Rubber Journal written by and published by . This book was released on 1921 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book SEC Docket written by United States. Securities and Exchange Commission and published by . This book was released on 2015 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Allowances written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1964 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines antitrust implications of cooperative advertising by several independent retailers or by retailers and wholesalers.

Download or read book Advertising Allowances Hearing Before 88 1 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers and the Nature and Purpose of Advertising Allowances Given to Retailers by Manufacturers and Wholesalers September 11 1963 written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1964 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Holiday Makers written by Richard K. Popp and published by LSU Press. This book was released on 2012-05-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2016-12-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1920 with total page 2590 pages. Available in PDF, EPUB and Kindle. Book excerpt: