Download or read book The Inventor s Guide to Game Marketing written by Tom Braunlich and published by . This book was released on 1988 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Game Inventor s Guidebook written by Brian Tinsman and published by Morgan James Publishing. This book was released on 2008-11-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to developing and selling your game idea from a game design manager at Wizards of the Coast, the world’s largest tabletop hobby game company. Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the largest game company in the US. With The Game Inventor’s Guidebook: How to Invent and Sell Board Games, Card Games, Role-playing Games & Everything in Between! Tinsman presents the only book that lays out step-by-step advice, guidelines and instructions for getting a new game from idea to retail shelf.
Download or read book A Practical Guide to Indie Game Marketing written by Joel Dreskin and published by CRC Press. This book was released on 2015-12-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
Download or read book The Game Inventor s Handbook written by Stephen Peek and published by Betterway Publications. This book was released on 1993 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on selling a new game and discusses self-publishing, marketing, copyrights, and trademarks
Download or read book Become a Professional Inventor written by Stephen Key and published by . This book was released on 2020-01-15 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have decided the job of your dreams is to be able to share your creativity with the world while creating a nice income. You long to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for over 30 years and has provided the roadmap for others in his best-selling book about licensing inventions, One Simple Idea. One Simple Idea has helped thousands license their product ideas. Stephen has reinvented the inventing process. Forget the patents, forget the prototypes, forget starting a business. Sell the benefit first instead! Today it's all about selling first and selling fast. His roadmap for licensing success is now being taught in major universities. Become a Professional Inventor is the follow-up to One Simple Idea because people are now asking... I love being creative and I want to do this for the rest of my life, how can I become a full-time professional inventor? How can I go from amateur to professional full-time inventor? What industries create the largest revenue? What is the best way to work with these companies so I build a successful long-term relationship? How can I license even more products ideas? Why aren't companies getting back to me? How do I get the highest royalty rate? Why are my product ideas getting rejected? What type of protection do I actually need? What is the best way to submit my product ideas? How can I tell if a company is truly inventor friendly? How do I use non-disclosure agreements? How do I license ideas without any intellectual property? How do I negotiate a licensing agreement to make sure I get paid regardless of intellectual property? For the first time ever, Stephen has uncovered the consumer product licensing industry from the inside. He has interviewed 28 leading experts across 17 different industries, as well as professional inventors, to share their knowledge with you -- so you too can now become a full-time professional inventor. Here are a few industries included in this book: Kitchen Hardware Automotive As Seen On TV Pet Dental Hospitality Toy and Game Cannabis Novelty Gift Health and Beauty and more! Stephen peels back the curtain to give you an insider's guide to how companies evaluate your product submissions so you can become a professional inventor. Also included: Sample Sell Sheets Sample Non-Disclosure Agreements Sample Term Sheets Sample Licensing Agreement Sample Calling Scripts Sample LinkedIn Contact Scripts
Download or read book Video Game Marketing written by Peter Zackariasson and published by Taylor & Francis. This book was released on 2016-10-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Download or read book Inventor Confidential written by Warren Tuttle and published by HarperCollins Leadership. This book was released on 2021-03-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick scammers. Every year, hundreds of thousands of eager inventors around the globe spend millions of dollars seeking assistance from inventor service companies and individuals claiming to be experts in the innovation and licensing fields, though their actual success rates are poor in relation to the dollar amounts they charge. The reality is, according to Inventors’ Digest™, while 78% of new inventors believe they will make over a million dollars with their inventions, less than 1% actually do. Marketers prey on this scenario for their own financial gain. In Inventor Confidential, inventor advocate Warren Tuttle tips the odds back in the investor’s favor, helping them: Gain a much broader picture of the many current challenges that inventors face these days. Understand the red flags to watch out for when individuals or companies charge up front for their coaching or help-to-market services. See how inventors can improve their odds of licensing success by following a thorough product development protocol, creating working prototypes, and filing U.S. patents. Get the insider perspective on how companies determine the quality of a product submission and if they want to work with the inventor. Learn the 30 steps to market if you want to go it alone. For anyone who has a great idea or invention and wants to monetize it but are not sure who to trust, Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.
Download or read book Paid to Play written by Keith A. Meyers and published by iUniverse. This book was released on 2008-10 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have game ideas collecting dust in the back of a closet - or the back of your head? Dust them off, pick up this book, and discover the simple steps to turning your concept to cash in today's game market. Long-time industry veteran gives a concise and complete insider's view of this fascinating world and shares the process of licensing or publishing your board game, card game, or party game for profit. Find out how the industry works and what companies are looking for in a game. Examine what makes a good game good while understanding the basics of prototyping and play testing. Gain the knowledge on how to best approach companies to maximize your chances of success. Learn how to protect your idea and how to strike a deal when the call comes. It is all covered step-by-step in this easy-to-follow guide to game design.
Download or read book The Business of Indie Games written by Alex Josef and published by CRC Press. This book was released on 2022-05-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business of Indie Games provides exceptional insight into how the video games industry works. It shares valuable information on how to successfully self-publish and secure publisher support. Whether you’re making your first game or tenth, this book is a must read." – Paul Baldwin, Curve Digital "The video game industry is a tough business and anyone looking to succeed in indie development should give The Business of Indie Games a read." – Graham Smith, Co-Founder of DrinkBox Studios "This book is a fast track to success for anyone managing a game launch and looking to raise funding for their projects. It shares knowledge that you only learn after years of triumphs and failures within this industry." – Scott Drader, Co-Founder of Metalhead Software "There’s nothing like The Business of Indie Games taught in school. You learn how to make a game, but not how to conduct business, market, and launch a game. This book dives into topics that every indie developer should know." – Yukon Wainczak, Founder of Snoozy Kazoo "I’ve seen no better guide for understanding how the video game industry really works. An important read for anyone whose work touches games, including those of us looking to engage the community." – Carla Warner, Director of STREAM for No Kid Hungry The Business of Indie Games explores what many universities forget to cover: how to sell and market your own indie game to potential publishers and developers. While many classes help students on their way to designing and programming their own games, there are few classes that equip students with the skills to sell their own product. In essence, this means future indie game developers are not equipped to talk to investors, negotiate with publishers, and engage with major platforms like Steam and Nintendo. Authors Alex Josef, Alex Van Lepp, and Marshal D. Carper are looking to rectify this problem by helping indie game developers and companies level up their business acumen. With detailed chapters and sections that deal with different engines, negotiation tactics, and marketing, The Business of Indie Games is the perfect omnibus for up-and-coming indie game developers. The future of gaming curriculums is not just in teaching students how to create games but also in preparing them for the business of games.
Download or read book Be an InventHer written by Mina Yoo and published by Sasquatch Books. This book was released on 2019-10-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to inventing for any female entrepreneur who wants to take her invention, innovation, or creation from an idea to the marketplace Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book—coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin—offers a helping hand through the invention process without intimidation or undue complication.
Download or read book Low Risk High Reward written by Bob Reiss and published by Simon and Schuster. This book was released on 2001-02-21 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to popular belief, most entrepreneurs don't like risk. While they are not afraid to take chances, the most successful entrepreneurs do what they can to anticipate, minimize, and offset risk at every opportunity, insists Bob Reiss, who in his own flourishing entrepreneurial career has managed to turn risk reduction into a science. Now this successful self-starter, whose exploits have been featured in The Wall Street Journal and have become case studies for Harvard Business School classes, shares the lessons of a lifetime. By following his own prescription for managing risk, and using real-life success stories from experienced entrepreneurs, Reiss covers every obstacle the entrepreneur is likely to encounter. Where do ideas come from and how do you get started? Where can you find money and expert advice? How do you hire the best people and build credibility? How do you get orders and reorders? How do you develop and introduce successful products? Should you go public? Through every step in the process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced. Full of practical suggestions and insights, this easy-to-read book is an indispensable guide for anyone thinking about starting a business and particularly for those would-be entrepreneurs without experience or much capital. It is equally valuable to entrepreneurs looking for ways to make their businesses more successful.
Download or read book Bringing Your Product to Market In Less Than a Year written by Don Debelak and published by John Wiley & Sons. This book was released on 2005-06-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!
Download or read book Innovation and Marketing in the Video Game Industry written by David T. A. Wesley and published by Gower Publishing, Ltd.. This book was released on 2010 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies.
Download or read book The Inventor s Desktop Companion written by Richard C. Levy and published by Visible Ink Press. This book was released on 1995 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to marketing and protecting ideas and inventions takes the reader step-by-step through the protection process - from how to patent, trademark or copyright an idea, to saving money in legal fees. It includes the names, addresses and phone numbers of over 2000 associations, public and private marketing services and sources of information. there are sample legal and licensing agreements and dozens of reproducable forms to help the reader save time and money. A section on Ripoffs presents findings of US Senate hearings (September 1994) on invention marketing scams, as well as the FTC's Dirty Dozen list.
Download or read book Nation s Business written by and published by . This book was released on 1990 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Inventor s Desktop Companion written by Richard C. Levy and published by Visible Ink Press. This book was released on 1991 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thorough book on the subject". -- Chicago Sun Times No other guide to inventing leads you so expertly through the marketing labyrinth -- from how to patent, trademark or copyright an idea to how to save thousands of dollars in legal fees. Beyond the basic how-to information, you can also find here's-where data that every inventor/entrepreneur needs.
Download or read book Black Enterprise written by and published by . This book was released on 1993-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
