Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Download or read book SME Internationalization Strategies written by Noémie Dominguez and published by John Wiley & Sons. This book was released on 2018-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

Download or read book Business Networks in Clusters and Industrial Districts written by Fiorenza Belussi and published by Taylor & Francis. This book was released on 2009-09-10 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1980s the Marshallian concept of industrial district (ID) became widely popular due to the resurgence of interest in the reasons that make the agglomeration of specialised industries a territorial phenomenon worth being analysed. The analysis of clusters and IDs has often been limited, considering only the local dimension of the created business networks. The external links of these systems have been systematically under-evaluated. This book offers a deep insight into the evolution of these systems and the internal-external mechanism of knowledge circulation and learning. This means that the access to external knowledge (information or R&D cooperative research) or to productive networks (global supply chains) is studied in order to describe how external knowledge is absorbed and how local clusters or districts become global systems. It provides a unified approach; showing that existing capabilities expand when locally embedded knowledge is combined with accessible external knowledge. In this view, external knowledge linkages reduce the danger of cognitive ‘lock-in’ and ‘over-embeddedness’, which may become important obstacles to local learning and innovation when technological trajectories and global economic conditions change. A selection of international experts

Download or read book Entrepreneurship Business and Economics Vol 2 written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2016-03-23 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Eurasian Studies in Business and Economics focuses on latest results from research in Banking and Finance, Accounting and Corporate Governance, Growth and Development, along with a focus on the Energy sector. The first part on Accounting and Corporate Governance features articles on environmental accounting, audit quality, financial information, and adoption of governance principles. The Banking and Finance part looks at risk-behavior in banks, credit ratings during subprime crisis, stakeholder management, and stock market crises. The book focuses then on the energy sector and analyzes macroeconomic impacts of electricity generation, risk dimensions in wind energy, the latest EU energy reforms, and discusses prediction models.

Download or read book Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship written by Carmo Farinha, Luís M. and published by IGI Global. This book was released on 2015-04-30 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.

Download or read book Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy written by Zakaria, Norhayati and published by IGI Global. This book was released on 2016-01-19 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.

Download or read book The Global Factory written by Peter J. Buckley and published by Edward Elgar Publishing. This book was released on 2018-02-23 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key new book synthesises Peter Buckley's work on ‘the global factory’ – the modern networked multinational enterprise. The role of interfirm networks, entrepreneurship and cooperation in the creation and management of global factories leads to a discussion of their governance, internal knowledge transfer strategies and performance, including their role in potentially combating societal failures. Emerging country multinationals are examined as a special case of global factories with a focus on Indian and Chinese multinationals, their involvement in tax havens and offshore financial centres, the performance and processes of their acquisition strategies – all seen as key aspects of globalisation.

Download or read book International Encyclopedia of Education written by and published by Elsevier. This book was released on 2009-04-17 with total page 6964 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of education has experienced extraordinary technological, societal, and institutional change in recent years, making it one of the most fascinating yet complex fields of study in social science. Unequalled in its combination of authoritative scholarship and comprehensive coverage, International Encyclopedia of Education, Third Edition succeeds two highly successful previous editions (1985, 1994) in aiming to encapsulate research in this vibrant field for the twenty-first century reader. Under development for five years, this work encompasses over 1,000 articles across 24 individual areas of coverage, and is expected to become the dominant resource in the field. Education is a multidisciplinary and international field drawing on a wide range of social sciences and humanities disciplines, and this new edition comprehensively matches this diversity. The diverse background and multidisciplinary subject coverage of the Editorial Board ensure a balanced and objective academic framework, with 1,500 contributors representing over 100 countries, capturing a complete portrait of this evolving field. A totally new work, revamped with a wholly new editorial board, structure and brand-new list of meta-sections and articles Developed by an international panel of editors and authors drawn from senior academia Web-enhanced with supplementary multimedia audio and video files, hotlinked to relevant references and sources for further study Incorporates ca. 1,350 articles, with timely coverage of such topics as technology and learning, demography and social change, globalization, and adult learning, to name a few Offers two content delivery options - print and online - the latter of which provides anytime, anywhere access for multiple users and superior search functionality via ScienceDirect, as well as multimedia content, including audio and video files

Download or read book ECKM 2017 18th European Conference on Knowledge Management written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Foreign Direct Investment written by Leena Ajit Kaushal and published by Business Expert Press. This book was released on 2019-04-29 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research based book offers insight to the changing perspectives regarding FDI from traditional theory to new theory, from local to global link, and from opportunity to responsibility. Readers will understand the various factors, determinants, and theories that underpin the presence of firms in the global economy. The author illustrates, by way of case studies, specific implications of FDI policy and practice on issues like ecology and environment, technology transfer, labor market, and relevance of further liberalization policies in FDI in the context of Indian economy. The coverage for such an important theme is too vast to cover in a single volume; therefore, this volume restricts its analysis to a select few themes in hopes that this endeavor will trigger an ongoing debate on myriad aspects and concerns of FDI on countries like India.

Download or read book The Psychology and Education of Entrepreneurial Development written by Hsiu-Ping Yueh and published by Frontiers Media SA. This book was released on 2020-02-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Networks and Power written by U. Holm and published by Springer. This book was released on 2015-05-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.

Download or read book Emerging Market Multinationals written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2016-03-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

Download or read book Handbook of Research on Entrepreneurial Success and its Impact on Regional Development written by Carvalho, Luísa and published by IGI Global. This book was released on 2015-11-24 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: ###############################################################################################################################################################################################################################################################

Download or read book Chinese Multinationals written by Jean-Paul Larcon and published by World Scientific. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Download or read book Business Models and Firm Internationalisation written by Christian Nielsen and published by Routledge. This book was released on 2021-12-21 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs considerably more attention. The core aim of this book is to provide a comprehensive analysis of the ways in which business models and internationalisation impact one another in the process of initiating and expanding international business activities. The analysis makes it feasible to detect the core issues of the interdependences between business models and internationalisation to facilitate management decision-making and implementation of pertinent firm internationalisation incorporating the application of appropriate business models. In this book, the business model is applied to explore the specifics and aspects of firm internationalisation processes. Innovating the business model is analysed as a persuasive means for augmenting the propensities of firms to internationalise. The book enriches the comprehension of the significance of business model innovation as an enabler of firm internationalisation, in view that scares in what manners business model innovation facilitate firm internationalisation. The book chapters address a broad range of issues encompassing: the general roles of business model in firm internationalisation, the relationships between digital business models and platforms on one side and firm internationalisation on another, how business models determine the internationalisation of services firms, the interplay between business models and firm internationalisation in specific contexts. It will, therefore, be of interest to researchers, academics and advanced students in the fields of international business and management.

Download or read book Corporate Governance of Chinese Multinational Corporations written by Runhui Lin and published by Springer Nature. This book was released on 2020-12-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to explore the issue of corporate governance in China's new corporations. With rapid development over the last two decades, China has seen compelling achievements in overseas investment. Specifically, an increasing number of Chinese companies have been “going out” to become multinational enterprises. From the practical view, corporate governance issues have been identified in the literature as one of the most important factors in determining whether these Chinese multinational enterprises succeed or not. However, existing literature provides little investigation and understanding about corporate governance of Chinese multinational enterprises. This book fills that gap and will be of value to corporate executives, scholars of China's economy, and journalists.