Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Download or read book The International Marketing of Educational Services implications for Long Term Policy Planning written by Damien Finn Roche and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The International Marketing of Educational Services written by Damien Roche and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is examined in detail. The problems of measurement, etc. which were encountered are discussed. This will serve as a model for a similar study in Ireland. Various overseas markets are identified as having significant market potential for Ireland. An hypothesised strategic marketing model for educational institutions is developed. This is later revised following its application to the Malaysian market which is held to be generalisable. A research survey is conducted among overseas students and selected third level educational institutions. It is composed of six parts: 1. Postal questionnaire sent to third level institutions in Ireland selected on the basis of the number of overseas (non-EC) students enrolled. 2. Interviews held with key-figures in major third level institutions in Ireland selected on the basis of the number of overseas (non-EC) students enrolled. *Ireland throughout this thesis does not include the six counties of Northern Ireland governed by the United Kingdom. 3. Self-completion questionnaire distributed to a random sample of 5% of overseas students in Ireland weighted by overseas student enrolment in the various institutions. 4. A series of focus interviews with overseas students held at: a) University College Dublin b) University of Dublin, Trinity College c) The Royal College of Surgeons in Ireland 5. Jury panel of expert opinion - interviews with key figures in the area of education and overseas student policy. 6. A self-completion questionnaire distributed to a random sample of overseas students at the University of Strathclyde. The dissertation makes a number of recommendations for future overseas student policy and finds that lack of a coherent national policy is the major impediment to the development of a considerable overseas student presence in Ireland. Recommendations are proposed regarding; marketing strategy, fee policy, regulatory mechanisms, targeted support schemes, concessionary fee status, the composition and distribution of the overseas student body, orientation programmes, immigration, accommodation, cultural issues, English language provision and student welfare.
Download or read book Cases on Innovations in Educational Marketing written by Purnendu Tripathi and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book International Marketing written by Catherine Cameron and published by . This book was released on 1997 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Global Market for Higher Education written by Tim Mazzarol and published by Edward Elgar Publishing. This book was released on 2001 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mazzarol and Soutar (management, University of Western Australia) consider the education industry from a strategic and services marketing perspective, proposing a model for competitive advantage. Based on primary and secondary data, they argue that an educational institution's internal resources are the major determinants of its best strategy. Chapters consider the marketability of education, the ingredients of success, the student's perspective, global marketing, the model of competitive advantage, implications of the model, and policy prescriptions. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Marketing Education written by Lynton Gray and published by . This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's vision of marketing educational services is one concerned centrally with improving experiences of formal education. He suggests ways in which educationalists might make use of principles underpinning some commercial services to employ marketing techniques effectively.
Download or read book Education and Training Services Industry written by Canada. Industry, Science and Technology Canada and published by . This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Establishing as expert and broker of Australian educational services in Germany written by Hardy Landmann and published by GRIN Verlag. This book was released on 2011 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Fachhochschule Kiel (Betriebswirtschaftslehre), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Masterthesis zu einem Marketing-Thema in englischer Sprache. Inhaltlich wird die Vermarktung australischer Bildungsdienstleistungen in Deutschland fokussiert. Der Forschungsteil beschäftigt sich zunächst ausführlich mit dem australischen Bildungssystem um folgend Kostenvergleiche von Englisch-Sprachkursen in Deutschland, England, Malta und Australien anzustellen. Weiterhin beschreibt der Autor gründlich seine individuelle Auseinandersetzung sowie seinen Wissensstand mit dem Titelthema. Der Marketingteil startet mit einer intensiven Marketingplanung (Gliederungspunkte u.a. Vision des Autors, Mission objectives, Intention des Autors, Diskussion des Produkts, Bestimmung Zielmarktes & Marktanalyse). Ein weiteres Kapitel setzt Marketinginstrumente in die Praxis um und baut hierbei auf dem McCarthy-Modell der 4P auf (Product, Price, Place, Promotion) Der Autor involviert durchweg viele Praxisbeispiele, die u.a. auch auf persönliche Umstände des Autors basieren (z.B. Verfolgung eines Opportunitätskostenansatzes auf Basis des eigenen Einkommens). Insgesamt 119 Seiten, davon 38 Anhang.
Download or read book The Marketing of Selected Educational Services to an Adult Market written by John Russell Brooks and published by . This book was released on 1974 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book US FCS Operations Manual written by U.S. and Foreign Commercial Service and published by . This book was released on 1986 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Download or read book A Guide to International Marketing Services written by New Zealand Education International Ltd and published by . This book was released on 1990 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The services ... are ... available to New Zealand registered education, training and research institutions ... for the period November 1990 to December 1991"--Cover verso.
Download or read book Internationalisation and the Marketing of Higher Education Australian Universities Best Practices written by Michelangelo Balicco and published by GRIN Verlag. This book was released on 2019-08-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professorial Dissertation from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Università degli Studi di Milano, language: English, abstract: This study aims to explore the internationalisation in higher education in Australia. The increasing globalisation and interdependence of world economies, and the revolution in ICTs (information and communication technologies) have made it imperative for universities to be truly international in character and outlook. The result of this study on the Australian educational scenario has revealed that internationalisation of higher education is a complex, multidimensional and often fragmented process that includes different rationales varying greatly according to cultural and economic insights: it ranges from international research collaboration, to horizontal mobility for both international and national students as well as a focus on a more interdisciplinary and international curricula. Overall, by comparison with the other Anglo-Saxon countries, the results of this study have shown that the development of internationalisation in higher education in Australia has three peculiar features: the first is the unambiguously commercial nature, according to which innovative strategies (such as a proper destination branding borrowed from the tourism industry) were put in place through promotional recruiting agencies abroad and other national entities that sponsored a massive participation in student recruitment fairs. Secondly, there was an exponential market growth of non-academic student servicing, which surpassed academic and research capacity: as a result of this marketing and recruitment as well as complimentary services are managed by commercial companies associated with the university. The third and final feature specific to Australia is its ability to be a pioneer in the provision of educational opportunities overseas through the development of offshore campuses particularly active in the Asia-Pacific region, with the aim of awarding students under the foreign university name.
Download or read book Services d enseignement et de formation written by Canada. Industrie, sciences et technologie Canada. Division des services aux entreprises and published by . This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globalization of Education written by Joel Spring and published by Routledge. This book was released on 2008-11-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing Joel Spring’s reportage and analysis of the intersection of global forces and education, this text offers a comprehensive overview and synthesis of current research, theories, and models related to the topic. Spring introduces readers to the processes, institutions, and forces by which schooling has been globalized and examines the impact of these forces on schooling in local contexts. Designed for courses on globalization and education, international and comparative education, educational foundations, multicultural education, and educational policy, the text is written in a clear narrative style to engage readers in thoughtful consideration of topics discussed. Each chapter includes "Key Points" that summarize the content and suggest issues and questions for critical analysis, discussion, and debate.
