Download or read book The Instant Advertising Manager written by Frank Miles and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Instant Manager written by Cyril Charney and published by Amacom Books. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Instant Manager has helped thousands of readers hone the skills and fundamental competencies critical to managerial success. Now in an expanded edition, the book reflects new business realities, giving experienced and novice managers alike the tools and information they need. With much of the material presented in bulleted lists or as quick tips, the book provides instant access to practical advice on subjects such as: * Teambuilding * Leadership * Performance improvement * Conflict management * Written and oral communication * Creative problem-solving * Goal-setting * Decision-making * Motivation * Interviewing and hiring * And many others Read cover-to-cover as a primer or on the job as a daily problem-solver, The Instant Manager helps readers maximize team productivity, drive results, and take charge of their own careers."
Download or read book Advertising Management in a Digital Environment written by Larry D. Kelley and published by Routledge. This book was released on 2021-07-21 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Download or read book Cases in Advertising Management written by Kelley and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Download or read book Instant Profits Guide To Effective Facebook Ads written by Hillary Scholl and published by Estalontech. This book was released on 2019-03-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you still struggling to make the best use of social media marketing to boost sales and profits? To achieve your objectives, are you searching for the most proven and tested strategies. Facebook is undoubtedly the #1 social media marketing platform that gives marketers the opportunity to reach out easily to widely scattered customers, and if not given adequate importance to, it can be hazardous in a number of ways. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis. As of today, I am going to spill the beans on Facebook Ads, the best way to reach your targeted audience & drive laser targeted traffic for your business. Let’s check out some interesting numbers that will get you glued to Facebook Advertising- -93% marketers use Facebook advertising regularly -Facebook ads have over 600 different targeting options -More than 1 Million Facebook advertisers create ads directly from a mobile device -The average cost per click (CPC) in Facebook ads across all industries is $1.72. -Facebook’s revenue per user has doubled in last 3 years -Facebook has 80 Million small- and medium-sized business Pages And I know you’re feeling lured to reap the immense benefits that Facebook Advertising holds for your business. To become successful, you need proper information that is proven and tested, as well as keeps you in good shape and saves you from losing your time and money. Don’t worry, here’s an easy and proven system to add this ultimate social media giant to your marketing arsenal and take your business to cloud 9. Instant Profits Guide To Effective Facebook Ads This step-by-step training guide will take you by the hand and teach you how to reach out instantly to your targeted audience & drive traffic and conversions. With its proper use, you can make the most of social media marketing to increase your profits. You can use advanced Facebook Advertising strategies to capture hordes of Facebook users & turn them into lifetime brand loyalists. Folks, it’s time to break the monotony. So, you can steal the spotlight from your competitors like you've always wanted
Download or read book Advertising Management written by Donald W Jugenheimer and published by Routledge. This book was released on 2014-12-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1898 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Become a Marketing Superstar written by Jeffrey J. Fox and published by Hachette Books. This book was released on 2003-05-21 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
Download or read book Advertising Manager s Handbook written by Robert W. Bly and published by CCH Tax & Accounting. This book was released on 1999 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.
Download or read book Advertising Management written by John D. Leckenby and published by Grid Incorporated. This book was released on 1982 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dartnell Advertising Manager s Handbook written by Richard H. Stansfield and published by . This book was released on 1985 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facebook Marketing All in One For Dummies written by Andrea Vahl and published by John Wiley & Sons. This book was released on 2014-08-05 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Download or read book Advertising Management by Dr F C Sharma eBook written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Download or read book T P s and Cassell s Weekly written by and published by . This book was released on 1927 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scientific sales management written by C.W. Hoyt and published by Рипол Классик. This book was released on 1918 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Management written by and published by . This book was released on 1928 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
