Download or read book The Playbook written by Mike Bellafiore and published by Pearson Education. This book was released on 2014 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to become a truly great trader - either for yourself or for a proprietary trading firm? This book will help you get there. This unique approach is the closest thing to signing up for a "trader boot camp" yourself! You'll learn by watching new traders walk through actual trades, explain what they've tried to do, and try to survive brutally tough expert critiques. One trade at a time, The Playbook reveals how professional traders must think in order to succeed "under fire," how they assess their own performance, and how they work relentlessly to improve. Using concrete, actionable setups drawn from his extensive trading and training experience, Bellafiore walks through an extraordinary array of trades, showing readers how to maximize profits and avoid disastrous hidden pitfalls. He covers support plays, bull-and-bear flags, opening drives, important intraday levels, bounce and fade trades, pullbacks, scalps, technical opportunities, consolidation, relative strength, market trades, and more. He also presents indispensable insights on psychology and trader development, based on his work with hundreds of traders on a major commodity exchange and an elite prop firm's trading desk. Packed with color, personality, and realism, this is an exciting guide to real-world trading.

Download or read book Insider s Guide To College Success written by Dennis Stemmle and published by College Success Academy Press. This book was released on 2021-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the pages of this book, students will find a complete roadmap for making great grades, having more fun, and studying less!

Download or read book Foxocracy written by Tobin Smith and published by Diversion Books. This book was released on 2019-10-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a 14-year Fox News contributor, guest anchor, and two-time New York Times bestselling author comes an unprecedented insider's account of the Fox News playbook––the production secrets and manipulation strategies Fox News uses to influence viewers, divide families, weaponize the daily discourse of news and public opinion, and addict a core audience on right-wing rage and fear. Fox News did not start America's culture war––but they did have the manipulative and destructive genius to exploit it for billions of dollars. For the first time, a Fox News veteran exposes and diagrams the toxic strategies and tactics within the Fox News playbook that liberal and progressive candidates will be fighting against in 2020 and beyond. It is the very same playbook that Fox News used to move twelve percent of Independents to vote for Donald Trump in 2016 to produce Republican wins in the previous Democrat strongholds of Ohio, Wisconsin, and Pennsylvania. Author Tobin Smith takes readers behind the scenes of the actual production of the "fair and balanced" opinion panel segments that feed a ravenous audience. How are these productions rigged so that right-wing pundits always win? What techniques does Fox News use in manipulating its viewers' tribal instincts: to addict them; to activate a hatred toward partisan enemies; and to hook them on ego-gratifying feelings of intellectual and cultural superiority? Foxocracy is filled with never-revealed conversations with Fox News executives––including the late Roger Ailes––and opinion programming producers. It breaks down the real and often heartbreaking collateral damage among friends and family caused by the waging of an endless culture war. And it brings incendiary proof from an insider and on-air talent of Fox News's predatory audience manipulation psychology and production tactics. And perhaps even more frightening, this book reveals how that playbook is now being insidiously upgraded for maximum effect––white tribal-identity activation––on all forms of social media and means of content delivery.

Download or read book The Devil s Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

Download or read book The Cybersecurity Playbook for Modern Enterprises written by Jeremy Wittkop and published by Packt Publishing Ltd. This book was released on 2022-03-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to build a cybersecurity program for a changing world with the help of proven best practices and emerging techniques Key FeaturesUnderstand what happens in an attack and build the proper defenses to secure your organizationDefend against hacking techniques such as social engineering, phishing, and many morePartner with your end user community by building effective security awareness training programsBook Description Security is everyone's responsibility and for any organization, the focus should be to educate their employees about the different types of security attacks and how to ensure that security is not compromised. This cybersecurity book starts by defining the modern security and regulatory landscape, helping you understand the challenges related to human behavior and how attacks take place. You'll then see how to build effective cybersecurity awareness and modern information security programs. Once you've learned about the challenges in securing a modern enterprise, the book will take you through solutions or alternative approaches to overcome those issues and explain the importance of technologies such as cloud access security brokers, identity and access management solutions, and endpoint security platforms. As you advance, you'll discover how automation plays an important role in solving some key challenges and controlling long-term costs while building a maturing program. Toward the end, you'll also find tips and tricks to keep yourself and your loved ones safe from an increasingly dangerous digital world. By the end of this book, you'll have gained a holistic understanding of cybersecurity and how it evolves to meet the challenges of today and tomorrow. What you will learnUnderstand the macro-implications of cyber attacksIdentify malicious users and prevent harm to your organizationFind out how ransomware attacks take placeWork with emerging techniques for improving security profilesExplore identity and access management and endpoint securityGet to grips with building advanced automation modelsBuild effective training programs to protect against hacking techniquesDiscover best practices to help you and your family stay safe onlineWho this book is for This book is for security practitioners, including analysts, engineers, and security leaders, who want to better understand cybersecurity challenges. It is also for beginners who want to get a holistic view of information security to prepare for a career in the cybersecurity field. Business leaders looking to learn about cyber threats and how they can protect their organizations from harm will find this book especially useful. Whether you're a beginner or a seasoned cybersecurity professional, this book has something new for everyone.

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

Download or read book Buyout written by Rick Rickertsen and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Successful management buyouts (MBOs) are the pinnacle of business success today and a great way to earn an ever-increasing stake in the American dream. Buyout provides managers and executives with the necessary tools and strategies for leading a company or division buyout. It explores the details of the entire buyout process and empowers managers to seize their destiny and take charge. Managers learn how to: -- Find a company to purchase -- Develop a business plan -- Negotiate with the seller -- Win the "ground war" of due diligence -- Find equity partners and negotiate your management deal with investors -- Run the company after the MBO. Buyout offers real life stories of people who actually pulled off out-of-this-world deals and became rich beyond their wildest expectations.

Download or read book Playbook for Progressives written by Eric Mann and published by Beacon Press. This book was released on 2011-08-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An organizing manifesto for the twenty-first century, Playbook for Progressives is a must-have for the activist’s tool kit. This comprehensive guide articulates pragmatically what is required in the often mystifying and rarely explained on-the-ground practice of organizing. Here, Eric Mann distills lessons he learned from over forty years as an organizer, as well as from other organizers within the civil rights, labor, LGBT, economic justice, and environmental movements.

Download or read book The Insider s Guide to Culture Change written by Siobhan McHale and published by HarperCollins Leadership. This book was released on 2020-02-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture transformation expert Siobhan McHale defines culture simply: “It’s how things work around here.” The secret to the success or failure of any business boils down to its culture. From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change. Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some try to change the culture by publishing a statement of core values but soon find that no meaningful change happens. Others try to unify the culture around a set of shared goals that satisfy shareholders but find their efforts backfire as stressed employees throw their hands up because “leadership just doesn’t get it.” Others implement expensive new IT systems to try to bring about change, only to find that employees find “workarounds” and soon go back to their old ways. The Insider’s Guide to Culture Change walks readers through McHale’s four-step process to culture transformation, including how to: Understand what “corporate culture” really is and how it impacts every aspect of the way your organization operates Analyze where your culture is broken or not adding maximum value Unlock the power of reframing roles within your company to empower and engage your employees Utilize proven methods and tools to break through deeply embedded patterns and change your company mind-set Keep the momentum going by consolidating gains and maintaining your foot on the change accelerator With The Insider’s Guide to Culture Change, watch your employees go from followers to change leaders who drive an agile culture that constantly outperforms.

Download or read book The New China Playbook written by Keyu Jin and published by Penguin. This book was released on 2023-05-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the China that most Americans picture is only a rough sketch, based on American news coverage, policy, and ways of understanding. Enter Keyu Jin: a world-renowned economist who was born in China, educated in the U.S., and is now a tenured professor at the London School of Economics. A person fluent in both Eastern and Western cultures, and a voice of the new generation of Chinese who represent a radical break from the past, Jin is uniquely poised to explain how China became the most successful economic story of our time, as it has shifted from primarily state-owned enterprise to an economy that is thriving in entrepreneurship, and participation in the global economy. China’s economic realm is colorful and lively, filled with paradoxes and conundrums, and Jin believes that by understanding the Chinese model, the people, the culture and history in its true perspective, one can reconcile what may appear to be contradictions to the Western eye. What follows is an illuminating account of a burgeoning world power, its past, and its potential future.

Download or read book The Business Credit Playbook written by Anthony T. Kasongo and published by Independently Published. This book was released on 2018-11-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Credit playbook is an insider's guide on how to build an exceptional business credit score and profile for any business. This book will reveal how a business owner can be approved for tens of thousands of dollars in revolving credit cards and credit lines. Plus, this unique book explains how business owners can secure large amounts of cash funding for their business without a personal guarantee required from the business owner. Learn the insider secrets of the business credit world and be approved for more money than you have ever imagined before.

Download or read book Channel Playbook written by Evrim U. Uysal and published by . This book was released on 2017-03-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channel Playbook - An Insider Guide To Channel Management- is a practical guide for all channel sales professionals and executives. This book gives you everything about building, developing, measuring, managing and maintaining a sales channel with a very broad approach including game theory, artificial intelligence, new technologies. More than this you can find how to become a profitable channel player and learn how to avoid major mistakes in channel management execution in this book.

Download or read book The Pricing and Profit Playbook written by Joanne M. Smith and published by . This book was released on 2013-10-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook's holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

Download or read book Take Your Eye Off the Ball 2 0 written by Pat Kirwan and published by Triumph Books. This book was released on 2015-09-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned NFL analysts' tips to make football more accessible, colorful, and compelling than ever before More and more football fans are watching the NFL each week, but many of them don't know exactly what they should be watching. What does the offense's formation tell you about the play that's about to be run? When a quarterback throws a pass toward the sideline and the wide receiver cuts inside, which player is to blame? Why does a defensive end look like a Hall of Famer one week and a candidate for the practice squad the next? These questions and more are addressed in Take Your Eye Off the Ball 2.0, a book that takes readers deep inside the perpetual chess match between offense and defense. This book provides clear and simple explanations to the intricacies and nuances that affect the outcomes of every NFL game. This updated edition contains recent innovations from the 2015 NFL season.

Download or read book Astral Advice Animal written by Scott Meredith and published by CreateSpace. This book was released on 2014-05-21 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: OUT BEYOND FERAL DWELLS... THE ASTRAL ADVICE ANIMAL Celebrity Praise for Astral Advice Animal Forever in debt to your priceless advice! - (Astral Essence of) Kurt Cobain This is more grim smile than jolly guffaw, but it soothes the insufferable ennui of an otherwise lackluster eternity. - (Astral Essence of) The Marquis De Sade Crazy is good; funny is better; Tabby's writing is both; his message is neither. - (Astral Essence of) Friedrich Wilhelm Nietzsche Clearly Tabby Cat is a metaphor for something but I can't begin to imagine what that might be. - (Astral Essence of) Jorge Luis Borges When Lorenzo sees these pics I'm going to be out on my ass. - (Astral Essence of) Michelangelo Buonarroti While alive, I opined that a serious and good philosophical work could be written consisting entirely of jokes. But I never dreamed some bonehead would actually take me up on it. - (Astral Essence of) Ludwig Wittgenstein Four Noble Truths, v. 2.0: Suffering? Ignorance! Solution? Tabby! - (Astral Essence of) Prince Siddhartha of the Shakya Clan The scathing social comedy of Dr. Strangelove mixed with the fairy-tale surrealism of Animal Farm. Tabby Cat provides his edgy counsel on this world and the next to spooks and in-body entities alike, without fear or favor. Must your next re-birth be so hit-or-miss? Does human incarnation have to be a sink-or-swim proposition? Get the low-down for the next time you go down. Learn the slickest cheat codes and sickest workarounds for your ultimate thrill ride - the Earth Plane Time-Space Illusion.

Download or read book The Celebrity Playbook written by Leslie Gornstein and published by Simon and Schuster. This book was released on 2014-10-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colbert is to politics as the FameFatale is to celebrity life—both deliciously irresistible. If Hollywood is a sport, you want Leslie Gornstein on your team and this playbook in your ridiculously oversized leather purse. The Celebrity Playbook is the perfect introduction for newcomers to the exciting alternate reality of the celebrity lifestyle. A must-read for anyone who cares why so many celebs are sporting “bumps,” or whether they are really “just like us,” this guide—nay, rulebook—lays down the law on what you need to know to play Hollywood in a simple and concise manner. (And if you don’t care? You care. It’s a celebrity culture; if you can’t embrace it, mock it!) The voice is intelligently hilarious, and everyone’s favorite Answer Bitch has been around the boulevard once or twice. For the first time on the written page, she reveals the secrets to celebrity life. Here’s everything you need to know to hire and fire assistants, develop a loyal entourage, get free makeup, and keep those inaccurate cellulite-inclusive photographs out of the press. With timeless anecdotes, razor-sharp quotes, and illustrative charts, The Celebrity Playbook is the smart girl’s response to People.

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.