Download or read book The Inscrutable Shopper written by Stella Minahan and published by Business Expert Press. This book was released on 2011-09-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Download or read book Store Design and Visual Merchandising Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Download or read book Consumer Experiences and Emotion Management written by Avinash Kapoor and published by Business Expert Press. This book was released on 2015-07-06 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience. The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.
Download or read book Fashion Marketing written by Caroline Le Bon and published by Business Expert Press. This book was released on 2014-10-10 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Download or read book Sacramental Shopping written by Sarah Way Sherman and published by University of New Hampshire Press. This book was released on 2013 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates modern consumer culture and its challenges to American identity and values in two classic novels
Download or read book The Dominance of Global Corporations written by Avery Elizabeth Hurt and published by Greenhaven Publishing LLC. This book was released on 2019-12-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations are increasingly dominating the economic and political landscape of our globe. People in even the remotest regions drink Coca Cola, and a McDonald's is located near many of the world's most famous tourist sites. How did this happen in such a relatively short time, and is there any turning back now that deregulation and legislation favor such organizations? Does this dominance threaten democracy? And, given the power of tech companies like Apple, Facebook, and Twitter, what is in store for the future? The perspectives in this volume tackle the powerful rise of corporations and their influence around the world.
Download or read book The Inscrutable Shopper written by Stella Minahan and published by . This book was released on 2012 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption.
Download or read book Her Fearful Symmetry written by Audrey Niffenegger and published by Knopf Canada. This book was released on 2009-10-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another brilliant, original and moving novel from the author of The Time Traveler’s Wife. Julia and Valentina Poole are normal American teenagers — normal, at least, for identical “mirror” twins who have no interest in college or jobs or possibly anything outside their cozy suburban home. But everything changes when they receive notice that an aunt whom they didn’t know existed has died and left them her amazing flat in a building by Highgate Cemetery in London. They feel that at last their own lives can begin … but they have no idea that they’ve been summoned into a tangle of fraying lives, from the OCD-suffering crossword setter who lives above them to their aunt’s mysterious and elusive lover who lives below them, and even to their aunt herself, who never got over her estrangement from the mother of the girls — her own twin — and who can’t even seem to quite leave her flat….
Download or read book Suzy Gershman s Born to Shop Hong Kong Shanghai Beijing written by Suzy Gershman and published by John Wiley & Sons. This book was released on 2008-03-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gershman may be the best guide for novice and pro shoppers alike." —The Washington Post For over twenty years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now Born to Shop Hong Kong, Shanghai & Beijing is easier to use and packed with more up-to-date listings than ever before. Inside you ll find: What s hot in Hong Kong, from hip new fashions and designer labels to porcelain, jade, and colorful markets The best of Shanghai, from the Old City to the exciting Pudong area Terrific buys in Beijing, from the Silk Market to the Pearl Market to the famous antiques street of Liulichang The best of Hanoi, from its unique treasures such as contemporary art, sophisticated lacquer, and funky ethnic fashions
Download or read book The Civilized Shopper s Guide to Rome written by Pamela Keech and published by New York Review of Books. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etruscan gold jewelry, religious souvenirs and designer dresses. With this small, discerning guide in hand, visitors will stroll down cobblestone back streets that only native Romans know well and discover one-of-a-kind retail spots. The guide features 12 walks, more than 100 stores, and cafes and restaurants. Each walk takes an hour or two and directs shoppers and window shoppers alike to quality jewellers, clothiers, grocers and much more.
Download or read book Slightly Married written by Wendy Markham and published by Harlequin. This book was released on 2012-06-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: After two years, the man who bought a lifetime subscription to TiVo without trying it finally committed to a lifetime subscription to Tracey Spadolini. All Tracey wants is to get hitched without a hitch—but as the calendar marches toward her late-October wedding date, suddenly she and her fiancé can't agree on anything. From where to get married (New York City or Buffalo?) to how many attendants they're going to have (she's already asked eight; he was thinking of just a best man). Meanwhile, Tracey's friends are caught up in their own dramas. There's newlywed Raphael, who just had his gay wedding; newly pregnant Kate, who is trying to adjust to impending motherhood; and Buckley, who is acting inexplicably strange. When Buckley unexpectedly breaks off his own engagement, all but leaving his fiancée at the altar, Tracey is stunned to learn that he might be in love with her. With plenty of snafus to keep them distracted, is being Slightly Married the road to happily ever after, after all?
Download or read book Sameness in Diversity written by Laresh Jayasanker and published by University of California Press. This book was released on 2020-04-14 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans of the 1960s would have trouble navigating the grocery aisles and restaurant menus of today. Once-exotic ingredients—like mangoes, hot sauces, kale, kimchi, and coconut milk—have become standard in the contemporary American diet. Laresh Jayasanker explains how food choices have expanded since the 1960s: immigrants have created demand for produce and other foods from their homelands; grocers and food processors have sought to market new foods; and transportation improvements have enabled food companies to bring those foods from afar. Yet, even as choices within stores have exploded, supermarket chains have consolidated. Throughout the food industry, fewer companies manage production and distribution, controlling what American consumers can access. Mining a wealth of menus, cookbooks, trade publications, interviews, and company records, Jayasanker explores Americans’ changing eating habits to shed light on the impact of immigration and globalization on American culture.
Download or read book The Mail Order Shopping Guide written by Elizabeth Squire and published by . This book was released on 1963 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Textiles Community and Controversy written by Jools Gilson and published by Bloomsbury Publishing. This book was released on 2019-01-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a major textile artwork, The Knitting Map, as a central case study, this book interrogates the social, philosophical and critical issues surrounding contemporary textile art today. It explores gestures of community and controversy manifest in contemporary textile art practices, as both process and object. Created by more than 2,000 knitters from 22 different countries, who were mostly working-class women, The Knitting Map became the subject of national controversy in Ireland. Exploring the creation of this multi-modal artwork as a key moment in Irish art history, Textiles, Community and Controversy locates the work within a context of feminist arts practice, including the work of Judy Chicago, Faith Ringold and the Guerilla Girls. Bringing together leading art critics and textile scholars, including Lucy Lippard, Jessica Hemmings and Joanne Turney, the collection explores key issues in textile practice from gender, class and nation to technology and performance.
Download or read book Design written by and published by . This book was released on 1981 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wait written by Rebecca Brewster Stevenson and published by Light Messages Publishing. This book was released on 2019-06-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Everyone has endured the endless traffic light, the queue that goes nowhere, the elevator music piped through the phone line. But what of those periods in your life when everything seems on hold? When you can't do the next thing in your professional or personal life because you can't get to it? Waiting—be it for health, a life partner, a child, a job—can be an agony. The persistently unrealized goal feels like an endless road. And hope's constant deferment can be exhausting. A firm answer against the thing you're hoping for—"no"—might be easier than this constant lack of closure. It might be easier to give it up. But what if waiting means to be something else? Waiting doesn't have to mean idleness. Our prolonged state of need might teach us to look beyond the desired goal to something infinitely better. We find lessons on this throughout the Bible and, if we are paying attention, in our own lives. Rather than fostering frustration, periods of waiting might have great truths to tell us. It might show us that hope is worthwhile. Waiting might even be a gift in and of itself.
Download or read book Shopping for Women written by Philip Oakes and published by Andre Deutsch. This book was released on 1994 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorous novel about a middle-aged journalist's professional assignment to fetch a giant panda from North Korea, and his personal quest to find an agreeable woman.
