Download or read book The Influence of Visual Perception on Ease of Use EOU How Product Design Impacts the Buying Decision written by Lukas Jankowski and published by GRIN Verlag. This book was released on 2019-11-04 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim, language: English, abstract: The goal of this thesis is to give a structured overview of the current state of research with regards to the impact of visual appearance on Ease of Use (EOU) perceptions and their influence, in turn, on innovation adoption. Further, it will be examined which boundary conditions potentially inhibit this effect. A product’s design is found to have multiple roles it can pursue to fulfill different consumer needs. Thus, an understanding of the relative influence of the various dimensions of product appearance on EOU perceptions is crucial to design an optimal product/system for the right context. Consumers, on the other hand, will benefit from these design cues as they provide valuable inferences about category membership, correct usage, expected performance and preference for an innovation. Besides the importance of identifying potential determinants of ease of use (EOU) perceptions, it is critical for managers and designers to understand that these beliefs are often derived from the visual appearance of a product as an intuitive judgement heuristic. Visual appearance usually forms the first impression, hence judgements of visual newness are frequently made before the assessment of more functional attributes of the product. Not surprisingly, design has been rated "the most important determinant of new product performance" among marketing managers in 1988 (Bruce and Whitehead 1988). Especially with regard to the fast technological development, the omission of usability concerns in favor of additional functionality has led to an increased complexity. This heightened complexity will potentially translate into "product return rate, future brand loyalty" and "delays in product usage" (Wood and Moreau 2006). Thus, reducing the usage uncertainty associated with an innovation is critical for both managers – in order to improve innovation acceptance.

Download or read book When is Seeing Believing written by Kevin Landers Sample and published by . This book was released on 2019 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual designs are increasingly utilized by consumers to make determinations about offerings in the marketplace, yet, the field's understanding of the role of visual design still needs further investigation. To address this, I examine the role of visual perception of marketplace designs through three essays. Essay 1 provides a conceptual framework and a systematic overview of the piecemeal visual perceptual research conducted in marketing to date. While past work has examined holistic perception and cognitive processing related to visual stimuli, my work exposes the components that comprise what consumers see in the marketplace, synthesizing findings while exposing pertinent areas under researched in marketing. Whereas consumers make determinations based off these components, consumers also process objects holistically. To capture the influence of holistic evaluations, I develop a diagnostic product design scale in Essay 2. This scale uncovers the dimensions that consumers holistically utilize in assessing goodness of marketplace designs, generating insights that allow for greater design success and better communication between marketers and designers in design development. Finally, in Essay 3, I examine how one of these piecemeal components can impact consumers' holistic perceptions. This essay demonstrates how the lighting directionality that visual marketing stimuli (e.g. ads, packaging) feature can impact consumer perception of provision and elimination claims. Collectively, these essays provide a solid foundation for continued research into a surprisingly nascent area of marketing research.

Download or read book The Designer s Guide to Product Vision written by Laura Fish and published by New Riders. This book was released on 2020-06-16 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to: Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives Master the exceptional business communication skills you need to command business endeavors based on product or service vision Secure dedicated resources, assemble your team, and captain your visioneering expedition to success Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.

Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field

Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Download or read book Visual Usability written by Tania Schlatter and published by Newnes. This book was released on 2013-03-21 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine how much easier creating web and mobile applications would be if you had a practical and concise, hands-on guide to visual design. Visual Usability gets into the nitty-gritty of applying visual design principles to complex application design. You’ll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We’ll review three key principles that affect application design – consistency, hierarchy, and personality – and illustrate how to apply tools like typography, color, and layout to digital application design. Whether you’re a UI professional looking to fine-tune your skills, a developer who cares about making applications beautiful and usable, or someone entirely new to the design arena, Visual Usability is your one-stop, practical guide to visual design. Discover the principles and rules that underlie successful application design Learn how to develop a rationale to support design strategy and move teams forward Master the visual design toolkit to increase user-friendliness and make complicated processes feel straightforward for your product

Download or read book Human Factors and Ergonomics in Consumer Product Design written by Waldemar Karwowski and published by CRC Press. This book was released on 2011-06-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The first volume, Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, outlines the how to incorporate Human Factors and Ergonomics (HF/E) principles and knowledge into the design of consumer products in a variety of applications. It discusses the user-centered design process, starting with how mental workload affects every day interactions with consumer products and what lessons may be applied to product design. The book then highlights the ever-increasing role of information technology, including digital imaging, video and other media, and virtual reality applications in consumer product design. It also explores user-centered aspect of consumer product development with discussions of user-centered vs. task-based approach, articulation and assessment of user requirements and needs, interaction with design models, and eco design. With contributions from a team of researchers from 21 countries, the book covers the current state of the art methods and techniques of product ergonomics. It provides an increased knowledge of how to apply the HF/E principles that ultimately leads to better product design.

Download or read book Human Factors and Ergonomics in Consumer Product Design written by Waldemar Karwowski and published by CRC Press. This book was released on 2011-06-22 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The second volume, Human Factors and Ergonomics in Consumer Product Design: Uses and Applications, discusses challenges and opportunities in the design for product safety and focuses on the critical aspects of human-centered design for usability. The book contains 14 carefully selected case studies that demonstrate application of a variety of innovative approaches that incorporate Human Factor and Ergonomics (HF/E) principles, standards, and best practices of user-centered design, cognitive psychology, participatory macro-ergonomics, and mathematical modeling. These case studies also identify many unique aspects of new product development projects, which have adopted a user-centered design paradigm as a way to attend to user requirements. The case studies illustrate how incorporating HF/E principles and knowledge in the design of consumer products can improve levels of user satisfaction, efficiency of use, increase comfort, and assure safety under normal use as well as foreseeable misuse of the product. The book provides a comprehensive source of information regarding new methods, techniques, and software applications for consumer product design.

Download or read book New Vision for Product Design Through Visual Perception written by Suhyun Hwang and published by . This book was released on 2009 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Human Factors in Product Design written by W. Green and published by CRC Press. This book was released on 1999-08-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers are becoming more aware of human factors in product design as a major competitive issue. In many product areas, manufacturers have reached a technology ceiling, which simply means that it is increasingly difficult to get ahead of the competition in terms of, for example, functionality, technical reliability or manufacturing costs. As a consequence, design has become a major battleground for manufacturers, and usability is recognized as being a central tenet of good design. This book provides a unique snapshot of current practice in human factors, identifying methods and techniques that work well under tight constraints and providing case study evidence of their effectiveness. The commercial implications of usability are discussed, and special attention is paid to two key trends: inclusive design and smart products. Inclusive design is about meeting the needs of all users with one design, which includes the elderly and the disabled. Smart products are multi-functional products with electronic interfaces containing a vast array of "helpful" functions. Industrial designers and manufacturing executives will find this text enlightening.

Download or read book Examining the Impact of Design Variables and Media Richness on Responses to Product Design written by Ehsan Naderi (Ph.D in Architecture) and published by . This book was released on 2017 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study makes examines the influence of product design cues, environment congruence, and media richness on users' cognitive and affective responses to product design. These three factors were systematically manipulated in a 2x2x2 full-factorial experiment. A sample of 181 participants was used to test the study hypotheses. This study employed a between-subject design, and participants were randomly assigned to one of the eight experimental conditions. The results from statistical analysis of covariance (ANCOVA) revealed the influence of product design cues, environment congruence, and media richness on cognitive and affective responses. The results of this study revealed that higher quality of product design and environment congruence did lead to a more positive aesthetic and affective response. In addition, the results showed a significant two-way interaction between environmental congruence and design cues for perceived aesthetic. Results however, didn't show a significant influence of design cues and environment congruence on perceived usefulness and perceived ease of-use. Moreover, it was confirmed that media richness significantly predicted the perceived ease-of-use, although no statistical significance was found for perceived aesthetic and perceived usefulness. This study has practical implications across various domains including product design, marketing and retail merchandising, and communication and media studies.

Download or read book Affective Priming to Influence Perception of Products written by Ting Liao and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions play a central role in the human's ability to understand the world as well as in affecting consumers' perception of products, which further determine purchase intention and consumers' decisions to trust a product. Creating a specific emotional connection between consumers and products can enrich user experience, enhance product adoption, and increase user-to-product trust. Therefore, it is important for engineers and designers to understand how consumers perceive products regarding emotional connections and whether or not emotive stimuli affect consumers' perception and trust level of products. Insights in understanding emotional connections and effects of emotions on trust will help designers to effectively bond consumers and products and will also enable designers in calibrating user-to-product trust to a healthy level. To study the emotional connections that relate to use-to-product trust, the work presented in this dissertation employed a collage tool and the psychological priming technique in two different ways: first, the collage tool was used to examine how consumers evaluate products concerning emotional connections; second, the priming technique was applied to evoke designated emotions and stimulate a desirable design mindset. Currently, industrial designers rely on artistic intuition to evoke specific emotions in product aesthetics. A more systematic method is needed to measure emotional responses and to understand the association between product features and emotions. Study 1 in Chapter 2 proposed a two-axis collage tool to measure emotional connections in a visual and interactive way. Using the collage tool, the study participants evaluated a variety of wearable products and determined whether or not they perceived the wearables as comfortable, delightful or useful. In addition to determining purchase intention, emotions can potentially influence users' decisions to trust by affecting their mental state and perception of products. Derived from theories of interpersonal trust, trusting products involves both cognitive and affective processes--users assess a product's ability using analytic thought processes, and also weigh affective factors such as emotional investments, concerns for others and the beliefs of reciprocity of sentiment. Study 2 in Chapter 3 investigates the affective process of forming trust in interactive products, so that designers can manipulate users' trust to prevent misuse and disuse. The study investigated the affective process of trust formation of the Amazon Echo, an autonomous voice-activated assistant, by priming study participants with emotive images prior to interacting with the Echo. As priming successfully changed user-to-product trust by influencing users' mental state, the priming technique can also be applied to influence designers' mindsets. Study 3 in Chapter 4 applied priming to alter designers' mindsets prior to conceptual design exercises and investigated whether or not priming method improved ideation outcomes in terms of relevance to the sustainability pillars and ideas' intrinsic quality, as judged by experts, and also whether or not it caused designers to decrease the favoring of one's own ideas compared to the ideas of others during idea evaluation. This dissertation demonstrates the effect of emotions on users' perception of products and also the effect of manipulating mental state or mindset on users' decision and designers' capability. The results underscore the importance of understanding the mental model and the subconscious mindset of both users and designers in design processes. Insights from this research will help build academic theory and design guidance about how to ensure future technology to be socially desirable, collaborative and sustainable.

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Aesthetic Computing written by Paul A. Fishwick and published by MIT Press. This book was released on 2006 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of the theory and practice of art to computer science: how aesthetics and art can play a role in computing disciplines.

Download or read book Recent Advances in Technology Acceptance Models and Theories written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2021-04-16 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the latest research trends in technology acceptance models and theories. It presents high-quality empirical and review studies focusing on the main theoretical models and their applications across various technologies and contexts. It also provides insights into the theoretical and practical aspects of different technological innovations that assist decision-makers in formulating the required policies and procedures for adopting a specific technology.

Download or read book Human Systems Engineering and Design III written by Waldemar Karwowski and published by Springer Nature. This book was released on 2020-08-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on novel design and systems engineering approaches, including theories and best practices, for promoting a better integration of people and engineering systems. It covers a range of innovative topics related to: development of human-centered systems; interface design and human-computer interaction; usability and user experience; innovative materials in design and manufacturing; biomechanics and physical rehabilitation, as well as safety engineering and systems complexity. The book, which gathers selected papers presented at the 3rd International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2020), held on September 22-24, 2020, at Juraj Dobrila University of Pula, in Pula, Croatia, provides researchers and practitioners with a snapshot of the state-of-the-art and current challenges in the field of human systems engineering and design.

Download or read book Social Comparison and Social Psychology written by Serge Guimond and published by Cambridge University Press. This book was released on 2006 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description