Download or read book The Influence of Masculine Self image on the Perception of Concepts and Preference for Concepts in Clothing written by Linda Sue Ayers and published by . This book was released on 1972 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Development and Structure of the Body Image written by S. Fisher and published by Psychology Press. This book was released on 2014-02-24 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1986. This is volume 2 of Development and Structure o f the Body Image. Volume 1 presents a thorough review and analysis of the body image literature from 1969. The present volume details, in the main, research concerned with testing and evaluating a number of major theoretical concepts relating to body image which I have developed. The following major topics are considered: organization of the body image boundary; assignment of meaning to specific body areas; general body awareness; and distortions in body perception. The bibliography for all the work described in the two volumes is contained in this second volume.

Download or read book Luxury Fashion and Media Communication written by Paula von Wachenfeldt and published by Bloomsbury Publishing. This book was released on 2023-11-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

Download or read book Proximity of Clothing to Self written by Jongnam Lee and published by . This book was released on 1997 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Influence of Physical and Personality Traits and Self concept on the Perception of Masculinity and Femininity written by Michele Frances Larrow and published by . This book was released on 1985 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Basics of Marketing Management Theory Practice written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010-12 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

Download or read book Social Psychology of Dress written by Sharron J. Lennon and published by Bloomsbury Publishing USA. This book was released on 2017-03-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including: - The study of dress and how to do it - Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual - Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations - Individual-focused theories on deviance, personality variables, self, values, body image and social cognition - Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress. Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook. Social Psychology of Dress STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary - Download worksheets to complete chapter activities

Download or read book Consumer The Boss Essentials on Consumer Behaviour and marketing Strategies written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Clothing a Study in Human Behavior written by Mary Shaw Ryan and published by New York : Holt, Rinehart and Winston. This book was released on 1966 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2007 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Self Concept Factors and Parallel Clothing Attitudes Related to Reasons for Choosing Countries as Preferred Sources of Selected Apparel Items written by Kathleen Eleanore Broberg and published by . This book was released on 1971 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Download or read book Education A E written by University Microfilms, Incorporated and published by University Microfilms. This book was released on 1989 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Social Psychology of Clothing written by Susan B. Kaiser and published by Fairchild Books & Visuals. This book was released on 1997 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: A single glance at our clothing reveals a wealth of information about how we perceive ourselves, each other, and our place in society. In this classic text, Susan B. Kaiser brings to the surface the unconscious thought processes we use to decide not just how clothes look, but what they mean. In a new section written especially for this updated edition, Kaiser addresses the increasingly multicultural emphasis of the study of clothing and appearance. She also reexamines fashion in terms of gender, ethnicity, sexuality, and social class, offering a more broad-based and inclusive vision of the social psychology of clothing.

Download or read book A Pilot Study to Measure the Effects Masculine Clothing and a Masculine Work Role Influence the Self Concept of Adolescent Girls written by Andreen Lee Hubble and published by . This book was released on 1973 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gender Development written by Judith E. Owen Blakemore and published by Psychology Press. This book was released on 2013-05-13 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a unique developmental focus on gender. Gender development is examined from infancy through adolescence, integrating biological, socialization, and cognitive perspectives. The book’s current empirical focus is complemented by a lively and readable style that includes anecdotes about children’s everyday experiences. The book’s accessibility is further enhanced with the use of bold face to highlight key terms when first introduced along with a complete glossary of these terms. All three of the authors are respected researchers in divergent areas of children’s gender role development and each of them teaches a course on the topic. The book’s primary focus is on gender role behaviors – how they develop and the roles biological and experiential factors play in their development. The first section of the text introduces the field and outlines its history. Part 2 focuses on the differences between the sexes, including the biology of sex and the latest research on behavioral sex differences, including motor and cognitive behaviors and personality and social behaviors. Contemporary theoretical perspectives on gender development – biological, social and environmental, and cognitive approaches – are explored in Part 3 along with the research supporting these models. The social agents of gender development, including children themselves, family, peers, the media, and schools are addressed in the final part. Cutting-edge and comprehensive, this is the perfect text for those who have been searching for an advanced undergraduate and/or graduate book for courses in gender development, the psychology of sex roles and/or gender and/or women or men, taught in departments of psychology, human development, and educational psychology. Although chapters have been designed to be read sequentially, a full author citation is included the first time a reference is used within an individual chapter rather than only the first time it is used in the book, making it easy to assign chapters in a variety of orders. This referencing system will also appeal to scholars interested in using the book as a resource to review a particular content area.