Download or read book The Influence of Chinese Cultural Values on Consumer Perceptions and Behavioral Intention Towards an Apparel Mass Customization Website written by Kun Song and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Download or read book Apparel Mass Customization written by Yingjie Ou and published by . This book was released on 2011 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study was to explore young Chinese consumers' attitudes towards mass customized apparel products and its applications, including both body scanning and co-design. At approximately 200 million people, the young generation of Chinese, aged 19-28, are a growing spending force. This group of consumers is more into fashion compared other age groups (Kalish, 2005), and, having been exposed to western values, their consumption patterns and values are also changing. Using a qualitative methodology, in-depth interviews were conducted with twenty-seven young Chinese consumers aged 18 to 25. Interviews lasted from one to two hours, and were audio-taped with participant consent. Interviews were conducted in Mandarin Chinese, and were then transcribed, translated, and interpreted thematically. Three concepts related to customization emerged and were used to structure the interpretation: Awareness, Perception, and Experience. Several themes surfaced to provide depth information within each conceptual area. Based on the interpretation, participants were divided into three different profiles according to their fashion leadership and interest level: Fashion leader/high interest in mass customization; non-fashion leader/high interest in mass customization; non-fashion leader /low interest in mass customization. The majority of participants was found to be non-fashion leader/ high interest type, and would be interested in mass customization of apparel if given the chance. Results of the study can help marketers better understand young Chinese consumers' perceptions of mass customization in order to successfully market mass customization in China. Avenues of further research are discussed in light of study limitations."--Abstract from author supplied metadata.
Download or read book Commencement written by Iowa State University and published by . This book was released on 2008 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chinese Cultural Values and Purchase Behavior of Technology Products written by Li Gao and published by . This book was released on 2012 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: To answer the above questions, this research aims to establish a comprehensive model to analyze the effect of Chinese cultural values on consumer technology products purchase through the role of perceived product meaning, internal behavior intention and external facilitating condition. This research addresses the following research questions. What are the fundamental cultural values of Chinese people ? Have the value systems changed across the generations in China ? What are the key factors influencing consumer's purchase of technological products ? And how do cultural values influence consumer's technology purchase behavior ? Totally, 1300 emails are sent in formal quetionnaire survey and 862 questionnaires are collected. Excluding the incomplete and invalid questionnaires (108), 754 effective ones are finally collected.Total response rate is 58 %. Thereinto, 381 responses are from sub-sample of post-80s, and the rest 373 are from pre-80s sub-sample. The model built has been validated through a structural equation modeling process. This research finds that Chinese young generation carries values that are different from their elder generations. Moderation and harmony standard from traditional Chinese cultural require people to be impartial, not to go extremes, and seek most appropriate ways to solve problems by balancing every aspect. Moreover, traditional Chinese culture requires individuals to comply with authority in a structured society. This research provides an in-depth view on Chinese consumers' inner world and the value changes across generations. The results provide practical implications for marketers to apply cultural value concepts in marketing activities in China. Enterprises should ally with consumers in spiritual perspectivs and make concerted efforts to help consumers realize and practice the fundemental values that they endorse.
Download or read book Predicting Consumers Intentions to Purchase Co designed Apparel Products on a Mass Customized Apparel Internet Shopping Site written by Ju Young Kang and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: The purpose of this study is to predict consumers' purchase intentions toward mass customized apparel products by assessing consumers' 1) attitudes toward behavior, 2) perceptions of social pressures by others (i.e., subjective norm), 3) perceptions of ease or difficulty in the co-design process (i.e., perceived behavioral control), 4) desire for uniqueness, and 5) perceived risk. In the context of apparel mass customization, due to the lack of relevant studies regarding three major determinants (attitude toward behavior, subjective norm, and perceived behavioral control), the Theory of Planned Behavior (Azjen, 1985, 1991) was used with a mock mass customized business wear Internet shopping site. The findings of this study indicated that attitude, subjective norm, perceived behavioral control, desire for uniqueness, and perceived risk significantly combined together to predict purchase intention. Attitude, subjective norm, and desire for uniqueness, among the five predictors, had significant relationships with purchase intention toward customized products on a mass customized apparel Internet shopping site. This modified T.P.B. with addition of desire for uniqueness yielded an improvement on the basic T.P.B. structure. The results of this study supported the T.P.B. as a prediction tool in examining purchase intention, and desire for uniqueness can be considered as a theoretical contribution of this study.
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Download or read book Antecedents and Consequences of Satisfaction with a Mass Customized Internet Apparel Shopping Site written by Hyun-Hwa Lee and published by . This book was released on 2004 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interactive nature of the Internet is the key to building a relationship with customers. Interactivity is primarily suited for increasing consumers' satisfaction with a business relationship. Mass customization web sites incorporate a high level of interactivity in the site design. This study was conducted due to the lack of research examining mass customization and satisfaction. The expectancy disconfirmation model of satisfaction was used as the framework to examine consumer satisfaction. Among the interactivity characteristics, the concept of choice was applied to develop Internet mass customization shopping sites. The purposes of this study were: 1) to investigate consumer satisfaction with mass customized Internet apparel shopping site with varying degrees of interactivity; 2) to test a satisfaction model on a mass customized Internet apparel shopping site; 3) to find the relationship of beliefs about Internet shopping to antecedents and consequences of satisfaction; and 4) to examine the relationship of desire for unique consumer products to antecedents and consequences of satisfaction. A mass customized children's apparel site was modified to have two levels of choice for selection of clothing design options. Adults who had purchased children's clothing and shopped via the Internet for any product were participants for this study. Data from 208 respondents were used for the statistical analysis. Findings indicated that consumers' expectations for mass customization were divided into positive and negative aspects. The more interactive customization site was more positively evaluated than the less interactive customization site. The less interactive customization site yielded greater behavioral consequences than the more interactive customization site. Negative expectations for the mass customized Internet apparel site were related to positive and negative perceived performance but failed to predict satisfaction and disconfirmation. Perceived performance was a significant outcome of treatment effects, a strong predictor of disconfirmation and satisfaction, and a mediating variable of disconfirmation and satisfaction. Disconfirmation strongly predicted satisfaction, and satisfaction strongly predicted behavioral consequences. The individual characteristics of beliefs about Internet shopping and desire for unique consumer products were significant factors predicting consumers' expectations, perceived performance, satisfaction, and behavioral consequences.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Key Factors Influencing the Adoption of Apparel Mobile Commerce written by Jing Sun and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book When Technology Meets Culture written by 宋琨 and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour in China written by Oliver H. M. Yau and published by Taylor & Francis. This book was released on 1994 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Factors Affecting Chinese Consumers Purchase Intentions for Luxury Clothing written by Lini Zhang and published by . This book was released on 2017 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research objective of this dissertation is to systematically and thoroughly explore and examine factors affecting Chinese consumers' purchase intentions for luxury clothing. More specifically, there were two research questions in this study. The first research question explored whether attitude, subjective norms, and perceived behavioral control, components in the Theory of Planned Behavior, have significant influences on Chinese consumers' purchase intentions for luxury clothing and if so, which of the three has the greatest influence. The second research question further examined which of the major factors within the three antecedents has the greatest influence on Chinese consumers' purchase intention for luxury clothing. Based on the previous literature, three general hypotheses and 15 specific hypotheses were developed to examine the relationships between the specific factors within each of the three antecedents and Chinese consumers' purchase intentions for luxury clothing. The hypotheses were tested using survey data collected from 452 Chinese luxury clothing consumers. The findings showed that among the three antecedents, attitude toward luxury purchasing behavior had the greatest impact on Chinese consumers' purchase intentions for luxury clothing, followed by perceived behavioral control. Subjective norms had the least impact on Chinese consumers' purchase intentions for luxury clothing. More specifically, the results showed factors including brand image, product quality, consumers' household income and luxury good knowledge had significant and positive impacts on Chinese consumers' purchase intentions for luxury clothing, while social media and practicality had significant but negative impacts on Chinese consumers' purchase intentions for luxury clothing. The results of this study are valuable both to improve researchers' understanding of luxury consumers and to help luxury brand manufacturers and retailers develop effective marketing strategies in Chinese luxury goods market.
Download or read book Chinese Consumers Apparel Purchasing Criteria Attitudes Perceived Knowledge Face saving Materialistic and Ethical Values written by Shuyi Huang and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the world's largest apparel producer, exporter, and maintains the largest domestic apparel market. Since economic reform in the 1980s that opened up the Chinese market for foreign investors, China's domestic apparel market has attracted many foreign (Western) apparel brands (Shenkar, 2005). More than 10,000 different international apparel brands share China's domestic apparel market, including brands from France, Germany, Italy, Japan, the United States, Britain, and South Korea, among others. Around 2,000 Chinese domestic apparel brands have experienced difficultly surviving in China's domestic apparel market. Besides the large number of foreign (Western) apparel brands, counterfeit apparel products have grown faster than China's government can control. As a result, China has become the world's largest counterfeit market. This has become a secondary threat to China's domestic apparel market and national economy. Additionally, because of economic growth and modernization in China, Chinese consumers have accepted more Westernized values, but also retained their traditional face-saving values. Therefore, the purpose of this study is to explore how their attitudes toward counterfeit apparel products, China's domestic apparel brands, and foreign (Western) apparel brands are influenced by their level of perception about knowledge and attitudes toward counterfeit apparel products, face-saving values, materialistic values, and ethical values. This study utilized a sample of males and females between the ages of 18 and 64, who reside in Guangzhou, Shanghai, Chengdu, and Wuhan, China. A questionnaire was utilized as part of this study and data was collected online by SOJUMP Survey Company. A total of 1,192 participants (736 males and 456 females) participated in this study. There are in total nine significant relationships that have been found in this study. First, the researcher found a positive relationship between Chinese consumers' perception about knowledge of counterfeit apparel products and their attitudes about counterfeit apparel products. Second and third, the present study also discovered that Chinese consumers with favorable attitudes of foreign apparel brands or negative attitude of China's domestic apparel brands would similarly hold positive attitudes of counterfeit apparel products. Fourth, the present scholar concluded that Chinese consumers with favorable attitudes of China's domestic apparel brands tend to hold negative attitudes of counterfeit apparel products. Fifth and sixth, it was found that Chinese consumers with high level of face-saving values show positive attitudes of foreign (Western) apparel brands and counterfeit apparel products. Seventh, Chinese consumers with high level of face-saving values also possess strong materialistic values. Consequently Chinese consumers with strong materialistic values tend to hold positive attitudes of counterfeit apparel products and foreign (Western) apparel products, but negative attitudes of China's domestic apparel brands. The findings of this study show that Chinese consumers have a very low level of perception about knowledge of counterfeit apparel products. It is necessary to connect educators, government, apparel industry, and brand owners to develop and enhance anti-counterfeit educational programs. These programs should clearly explain the perception about knowledge of Intellectual Property Rights (IPR), trademark, and the negative causes of counterfeit products are warranted. Also, it is better for China's domestic apparel brand companies to develop better brand images and improve product quality to meet Chinese consumers' face-saving standards and materialistic values.
Download or read book Consumer Purchase Intention of Online Mass Customised Female Apparel written by Sibilla Kawala-Bulas and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exploring the China Apparel Market written by Chin-Fen Hsiao and published by . This book was released on 1996 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research examines the effects of demographic variables in consumers' evaluative criteria, perceptions, and apparel expenditures in China. A partial model by Engel, Blackwell, and Miniard (EBM) was used as the framework to examine the effects of demographics on evaluative criteria used for men's shirt purchases. Additionally, the consumer demand theory was adapted for the analysis of apparel expenditures. Secondary data from a total of 200 questionnaires from male consumers (age 18-65) living in Shanghai, China, were used for the analyses. Pearson Correlation Coefficients among the 14 evaluative criteria were analyzed. Factor analysis was then performed to categorize the related criteria. ANOVA or t-tests were performed to reveal any significant differences of evaluative criteria among the consumer groups. The mean value of perceived quality, perceived price, and willingness to buy under each consumer group was obtained from the SAS program. ANOVA or t-tests were performed to compare the consumer groups in terms of their perceptions. The research found that the importance of consumers' evaluative criteria used and perceptions for men's shirt purchases differed only in income and age variables. The research also found that only income and age affect apparel expenditures. By using two regression models: (1) the double-logarithmic model, 38% of the variation in total apparel expenditures was explained; (2) the double-logarithmic model with a scaling variable, 79% of the variation was explained. Thus, this study suggests that the double-logarithmic model with a scaling variable is a better choice for Chinese apparel expenditures.
Download or read book VALUEMAP written by Indrajit Sinha and published by . This book was released on 1996 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
