Download or read book The Independent Television Code of Advertising Standards and Practice written by Independent Television Authority and published by . This book was released on 1964 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Independent Television Code of Advertising Standards and Practice written by Independent Television Authority and published by . This book was released on 1960 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1971 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Small Business Hearings Before the Subcommittee on Activities of Regulatory Agencies Relating to Small Business of 92 1 Pursuant to H Res 5 and 19 June 7 25 1971 written by United States. Congress. House. Select Committe on Small Business and published by . This book was released on 1971 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Independent Television in Britain written by Jeremy Potter and published by Springer. This book was released on 2016-07-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ITV network was designed as a federation of companies, different in size and character, jointly and severally constructing programme schedules in which strands of entertainment were interwoven with news bulletins, drama with sport, feature films with documentaries, church services with broadcasting for schools. The purpose of this volume is to convey some impression of diversity by illustrating and illuminating the rich assortment of companies and programmes making up ITV's overall service to the public in the operation of a plural system on a single television channel during a peak period in British broadcasting.
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Download or read book Teaching the Media written by Len Masterman and published by Routledge. This book was released on 2003-09-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable guide both for specialists in media and communication studies and all teachers who wish to use newspapers and TV in their teaching.
Download or read book Media Law written by Sallie Spilsbury and published by Routledge. This book was released on 2013-03-04 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes media law in relation to specific areas, both in terms of its practical application and its theoretical framework. It explores the regulation of media content and industries, and the provisions from typical media agreements, showing each in context.
Download or read book Fundamentals of Advertising written by John Wilmshurst and published by Routledge. This book was released on 2010-02-17 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Download or read book Independent Television in Britain written by P. Bonner and published by Springer. This book was released on 1998-07-13 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stimulating treatment of an area of public life which is a subject of continuing debate and controversy. This volume covers the years in which ITV faced more challenges than at any time in its history and its regulator, the IBA, was subject to political pressures so extreme that they brought about its abolition and rebirth as the Independent Television Commission. The book gives detailed accounts, based on documents not previously available and interviews with over sixty senior figures in the industry, of the changes and controversies of the period. Highlights include: the conflict with government over the programme Death on the Rock , the battle with the BBC for possession of the rights to Dallas , the financial crisis at ITN, the impact of the Peacock Committee Report and the 1990 White Paper on Broadcasting, as well as detailed accounts of the broadcasters' and the regulator's battle with the government over the Broadcasting Bill and the subsequent 'auction' of ITV licences.
Download or read book Advertising and the Community written by Alexander Wilson and published by Manchester University Press. This book was released on 1968 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Drugs Alcohol and Tobacco in Britain written by Jim Zacune and published by Elsevier. This book was released on 2017-01-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drugs, Alcohol, and Tobacco in Britain focuses on the use and misuse of drugs, alcohol, and tobacco and the British response to these substances. The manuscript first tackles alcohol production, sale, and control and production of drugs. Discussions focus on licensing laws in England and Wales, taxation, home brewing and distilling, detailed incidence of liquor duties, illicit production of alcoholic beverages, overseas trade, and tied-house system. The book then elaborates on the control of drugs, including international control, Dangerous Drugs Act, 1965, United Kingdom laws, and control of specific psycho-active drugs. The publication examines the "normal" use of alcohol in Great Britain, medical use of drugs, and a historical perspective of alcohol abuse in Great Britain. Topics include medical use of cannabis, amphetamines, and opiates, student drinking, medical use of alcohol, expenditure on alcohol, and alcohol consumption. The text then takes a look at the misuse of alcohol in Great Britain, non-medical use of cannabis, non-medical use of Lysergic Acid Diethylamide and hallucinogenic drugs, and non-medical use of hypnotics and tranquillizers. The book is a valuable source of information for readers wanting to study the use and abuse of drugs, alcohol, and tobacco in Great Britain.
Download or read book The Advertising Handbook written by Sean Brierley and published by Psychology Press. This book was released on 1995 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it.
Download or read book Advertising and Small Business written by United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies and published by . This book was released on 1971 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Towards a European Unfair Competition Law written by Rogier de Vrey and published by BRILL. This book was released on 2005-12-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to discuss the state of unfair competition law in the European Union. In this respect, the various efforts that have been made in the past to come to harmonization of this area of law and the reasons that they were only partially successful are reviewed. In addition, the International and European regulations that refer to unfair competition, like, e.g., the Paris Convention, the TRIPs and the recent 2004 Unfair Commercial Practices Directive are discussed. Also an overview is given of the unfair competition laws in the United Kingdom, Germany and the Netherlands with respect to the ‘problem-areas’ of slavish imitation, misleading advertising, denigrating one’s competitor, trade secrets and finally, misappropriation of valuable trade assets. Unfair competition law is traditionally considered part of intellectual property law. Not only the relation of unfair competition law to intellectual property laws are therefore part of the discussion but also the areas of consumer protection law (since unfair competition law is partly orientated towards consumer protection) and competition (as an economic concept) is the topic of thorough review.
Download or read book The Textbook of Pharmaceutical Medicine written by John P. Griffin and published by John Wiley & Sons. This book was released on 2009-10-15 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook of Pharmaceutical Medicine is a standardreference for all those working in pharmaceutical medicine and therecognised text for the UK Faculty of Pharmaceutical MedicineDiploma. This is a comprehensive volume covering the processes bywhich medicines are developed, tested and approved. Regulations fordrug development in the UK, EU, USA, Australia and Japan arediscussed, providing relevant information for drug approval in themain continents where new drugs are developed. The chapters are written by leading academics, medical directorsand lawyers, providing authoritative and in-depth information fortrainees on the Faculty course, and for physicians working in thepharmaceutical industry. As well as thorough updating of theregulatory chapters, the 6th edition includes chapters onthese vital new areas: Paediatric regulation Ethics Due diligence and the pharmaceutical physician
Download or read book Independent Television in Britain written by Bernard Sendall and published by Springer. This book was released on 1983-01-20 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
