Download or read book The Impact of Size and Location on Collegiate Sports Sponsorship written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to examine the effects of location and size on sponsorships in collegiate athletics. The study compared university's number of sponsors based on size in terms of student population and size of a respective football program. The study also compared industry sponsorship rate to location of an athletic department. Small universities, under 15,000 students, were found to have a greater number of sponsors than large universities with 15,000 or more students. The size of the football program had no relationship on the total number of sponsors for an athletic department. Several industries were regionalized in terms of high sponsorship rate. The sponsors that were the most regionalized were the telecommunications industry in the Southeast, the medical industry in the Northwest and the automotive industry in the Midwest. An analysis of these variables and a discussion of the results are presented in this study.
Download or read book College Sports Inc written by Frank P. Jozsa Jr. and published by Springer Science & Business Media. This book was released on 2012-10-24 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
Download or read book The Effects of Economic Impact Information on the Attitudes of Potential Sports Sponsors Operating in Mid size and Small College Communities written by Christopher Michael Keshock and published by . This book was released on 2004 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook on the Economics of Professional Football written by John Goddard and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive Handbook, John Goddard and Peter Sloane present a collection of analytical contributions by internationally regarded scholars in the field, which extensively examine the many economic challenges facing the world's most popular
Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economics of College Sports written by John L. Fizel and published by Praeger. This book was released on 2004-03-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating behind a veil of amateurism, the NCAA and collegiate athletic departments oversee big business sports programs. These entities generate revenues comparable to professional sports, practice and play in facilities that rival those found in professional sports, and pay their top coaches salaries comparable to the salaries paid to coaches of professional sports teams. Athletes are courted with lavish stadiums, training facilities, and locker rooms. Customers are wooed with branded apparel, videos, logos, and advertisements. Business interests are captured with stadium billboards, electronic ads on scoreboards, sponsorship of bowl games, logos on uniforms, and exclusive apparel and equipment contracts. Where do, or should, these lucrative athletic ventures fit in the mission of higher education? To what extent is the central mission of creating an environment for learning and extending the frontiers of knowledge enhanced or limited by college sports? Are declarations by the NCAA to promote amateurism and competitive balance supportive of the university mission? Does the NCAA even follow its purported objectives? The Economics of College Sports contains both empirical and theoretical research to address these and related issues. Perhaps the most unique contributions focus on the interactions between legal and institutional aspects of the NCAA and their impact on the objectives and goals of university education; all of the contributions provide insights that will generate significant discussion about the policies necessary to sustain the vitality and integrity of the university education-sports coalition.
Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2014-07-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Download or read book Managing Intercollegiate Athletics written by Daniel Covell and published by Routledge. This book was released on 2021-09-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Intercollegiate Athletics is the leading introduction to the management and governance of college sport. Now in a fully revised and updated third edition, this book reveals the inner workings of athletic departments and the conferences and governing organizations with which they work, offering insider perspectives to help prepare students who are interested in pursuing a career in collegiate athletics management. Written in a user-friendly style, and containing real world cases, data and examples in every chapter, the book introduces the key managerial concepts that every successful professional needs to know, and takes the reader through the core management process and functions, from goal-setting and strategy to recruiting, finance and change management. With a strong focus on practical skills, the book also encourages critical thinking and includes interviews with successful practitioners in every chapter. This new edition includes a brand-new chapter on professional development and expanded coverage of ethical issues, diversity and social justice in sport. It contains new case studies and examples throughout, and has been updated to reflect changes to NCAA bylaws and legislation. This is an essential textbook for any course on intercollegiate athletics and invaluable supplementary reading for any courses on sport management, sport marketing, sport fundraising, sport governance or higher education management. The book is accompanied by updated online resources, featuring PowerPoint slides and an instructor manual.
Download or read book The Econometrics of Sport written by Plácido Rodríguez and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of sport in the economy presents a rich arena for the application of sharply focused microeconomics, macroeconomics and econometrics to both team and individual outcomes.
Download or read book Routledge Handbook of Sport and COVID 19 written by Stephen Frawley and published by Taylor & Francis. This book was released on 2022-08-24 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society. It also considers the many lessons that have been learnt so that sport stakeholders can successfully adjust and operate under the "new normal." Featuring authors, cases and examples from around the world, the book explores the impact of COVID-19 on sport at all levels, from community sport – where local clubs, gyms and development programmes had to find ways to survive with pitches closed and projects cancelled – to the major professional sport leagues and sport mega-events, with events postponed and teams playing in empty stadia. It considers the economic, social and developmental impacts of the pandemic, including physical, mental and social wellbeing, and looks at how key professional and community sport organizations have reacted to the crisis, reflecting on the lessons learnt and preparations for future pandemics and challenges of similar size and significance. With COVID-19 now endemic in the global population, this is an essential reference for anybody working in sport, from students and researchers to managers, policymakers and development officers.
Download or read book Research Methods and Design in Sport Management written by Damon P.S. Andrew and published by Human Kinetics. This book was released on 2011-02-17 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods and Design in Sport Management explains research design, implementation, analysis, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text is an invaluable resource for students and practitioners in sport management because it focuses on applied research for organizational purposes and the qualitative and quantitative methodologies pertinent to the field of sport management. Organized in four parts, Research Methods and Design in Sport Management begins with an introduction to concepts in sport management research and a discussion of the ethical issues associated with research projects. The text outlines the steps to the research process, making it an easy-to-use guide for professionals undertaking a research project as well as students writing major term papers, theses, or dissertations. Analysis of research design with discussion of specific methods used in qualitative, quantitative, and mixed-methods research helps readers to determine and design the most appropriate research for their specific needs. This text teaches readers the following concepts and skills: •How to conduct a thorough literature review •Theoretical and conceptual frameworks to guide the research process •How to develop appropriate research questions and hypotheses •Techniques for conducting qualitative, quantitative, and mixed-methods research •Methods for analyzing data and reporting results Multiple special elements in each chapter, including learning objectives, summaries, suggested advanced readings, and highlight boxes, guide readers through challenging concepts. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. Examples of published research in sport management illustrate ways in which various methodological tools and techniques can be used in answering research questions. Research in Action sections present excerpts from the Journal of Sport Management, which highlight research components mentioned in the text and assist students in learning how to read and evaluate research. In addition, all research examples provided throughout the text are specific to sport management, considering both sport industry settings and academic environments. Research Methods and Design in Sport Management offers readers the tools to engage in the broad spectrum of research opportunities in the growing discipline of sport management. As accreditation in sport management becomes more prevalent, Research Methods and Design in Sport Management can assist students in gaining the knowledge and skills they need in order to compete in the job market and to contribute to their future careers. For professionals, the text offers tools to ensure the research they conduct and consume can accurately inform strategic business decisions.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Administration of Intercollegiate Athletics written by Robert Zullo and published by Human Kinetics. This book was released on 2024-02-27 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the most experienced professionals in athletics administration share their expertise in what it takes to navigate an increasingly complex sports landscape and successfully manage a collegiate athletics department.
Download or read book Annual Reports of the National Collegiate Athletic Association written by National Collegiate Athletic Association and published by . This book was released on 1998 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Sports History written by Robert Edelman and published by Oxford University Press. This book was released on 2017 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practiced and watched by billions, sport is a global phenomenon. Sport history is a burgeoning sub-field that explores sport in all forms to help answer fundamental questions that scholars examine. This volume provides a reference for sport scholars and an accessible introduction to those who are new to the sub-field.
