- Author : Christopher Erik Wilson
- Publisher :
- Release : 2014
- ISBN :
- Pages : 342 pages
The Impact of Dominant Coalition Environmental Values and Perceptions on Public Relations Management
Download or read book The Impact of Dominant Coalition Environmental Values and Perceptions on Public Relations Management written by Christopher Erik Wilson and published by . This book was released on 2014 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study support the idea that organizational autonomy is a crucial component of public relations theory. The results indicate that dominant coalition members' values of organizational openness to the environment and their perceptions of organizational autonomy are related to their perceptions of environmental complexity as predicted by upper echelons theory. Additionally, dominant coalition members' values of organizational openness and perceptions of organizational autonomy have a significant impact on the public relations department's participation in organizational decision making. However, only dominant coalition members' perceptions of organizational autonomy significantly affect the manager role potential of the public relations department. The results also demonstrate that the public relations department's use of formal environmental scanning is related to dominant coalition members' perceptions of environmental complexity and threat.