Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

Download or read book VALUEMAP written by Indrajit Sinha and published by . This book was released on 1996 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Download or read book Satisfaction A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Download or read book Research on Islamic Business Concepts written by Veland Ramadani and published by Springer Nature. This book was released on 2023-11-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter. With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.

Download or read book The Service Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Download or read book Advances in Computer Science Intelligent Systems and Environment written by David Jin and published by Springer Science & Business Media. This book was released on 2011-09-28 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSISE2011 is an integrated conference concentrating its focus upon Computer Science,Intelligent System and Environment. In the proceeding, you can learn much more knowledge about Computer Science, Intelligent System and Environment of researchers all around the world. The international conference will provide a forum for engineers, scientist, teachers and all researchers to discuss their latest research achievements and their future research plan. The main role of the proceeding is to be used as an exchange pillar for researchers who are working in the mentioned field. In order to meet high standard of Springer ́s Advances in Intelligent and Soft Computing ,the organization committee has made their efforts to do the following things. Firstly, poor quality paper has been refused after reviewing course by anonymous referee experts. Secondly, periodically review meetings have been held around the reviewers about five times for exchanging reviewing suggestions. Finally, the conference organization had several preliminary sessions before the conference. Through efforts of different people and departments, the conference will be successful and fruitful. We hope that you can get much more knowledges from our CSISE2011, and we also hope that you can give us good suggestions to improve our work in the future.

Download or read book LISS2019 written by Juliang Zhang and published by Springer Nature. This book was released on 2020-07-10 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on AI and data-driven technical and management innovations in logistics, informatics and services. The respective papers analyze in detail the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. The book gathers the outcomes of the “9th International Conference on Logistics, Informatics and Service Sciences,” which was held at the University of Maryland, USA.

Download or read book Proceedings of the 7th Global Conference on Business Management and Entrepreneurship GCBME 2022 written by Ratih Hurriyati and published by Springer Nature. This book was released on 2023-09-29 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.

Download or read book Consumer Psychology in Tourism and Hospitality written by Ying Qu and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Download or read book Software Engineering and Management Theory and Application written by Roger Lee and published by Springer Nature. This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainable Career Development in the Turbulent Boundaryless and Internet Age written by Shih-Chih Chen and published by Frontiers Media SA. This book was released on 2024-07-22 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the impact of globalization and intensification of information technology, the ideas and practices of enterprise management are also changing rapidly nowadays. A practice that was incompletely unheard of yesterday may soon become a model for everyone to learn from tomorrow. The development of information technology has blurred the boundaries between work and non-work, and employees today have more options to work from home. At the same time, the family structure has also become more diversified, with different types of income structures, bringing many possibilities for work and family care models. In addition, the government’s social policies, such as school-to-work transitional regulations and the extended retirement age, suggest that people today may face a quite different labor market situation, compared to other generations. As individuals are facing longer and more complicated working life, it is very important to ensure their long-term employability by creating a healthy and successful career.

Download or read book Well being and work motivation brought by technological changes coping and adaptations during and post COVID 19 pandemic Barriers and opportunities written by Stanislava Yordanova Stoyanova and published by Frontiers Media SA. This book was released on 2023-03-23 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ICONEBS 2020 written by Tri Lestariningsih and published by European Alliance for Innovation. This book was released on 2021-02-25 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are glad to introduce you the proceedings of the first International Conference on on Economics, Business and Social Humanities (ICONEBS 2020). The 1st ICONEBS 2020 addresses challenges and innovations in the field of economics, business, and social humanities. The conference is enriched with renowned keynote speakers who discuss in the central theme of "The Dynamics of Economics, Business, and Social Humanities". The ICONEBS conference is hosted by State Polytechnic of Madiun and co-hosted by Aviation Polytechnic of Surabaya and Polytechnic of Jambi. This year, we held this flexible online conference to gather experts and scholars around the globe with the aim to continue disseminating the latest advanced research in the field of the dynamics of economics, business, and social humanities. We are glad to share with you that around 102 pre-registered authors are submitted their work in the conferences. However, its about 60 papers are selected and accepted for the conferences. All the papers have been through rigorous review by a panel of reviewers who provide critical comments and corrections, and have contributed substantially to the improvement of the quality of the papers to meet the requirements of International publication standard. We would like to express our sincere gratitude to the Chairman, the distinguished keynote speakers, as well as all the participants. We also want to thank the publisher for publishing the proceedings. May the readers could enjoy the gain some valuable knowledge from it. We are expecting more and more experts and scholars from all over the world to join this international event next year.