Download or read book The Impact of Country of Design and Country of Manufacture on Consumer Perception of Product Quality an Empirical Test Based on the Concept of Fit written by Merunka, Dwight and published by School of Management, University of Ottawa = École de gestion, Université d'Ottawa. This book was released on 2005 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country of Origin and Country of Manufacture Effects Across Product Involvement and Brand Equity Levels written by Lisha Xing and published by . This book was released on 2007 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the lack of Country of Manufacture (COM) studies based on brand equity and product involvement, this research aims to examine the relationships and combined effects of COM, brand equity and product involvement on consumers' perceived product quality. The data was collected in Auckland during 2007 through a mall intercept survey, with a questionnaire used as the survey instrument. Of the questionnaires given out, 209 validly completed forms are used as the basis of the analysis of this study. The results indicate that both COM and brand equity have significant effects on consumers' perception of product quality. Brand equity will affect COM effects on a consumer's perception of product quality, while product involvement will affect COM effects on a consumer's perception of product quality, with product involvement not appearing to affect the combined effects of COM and brand equity on a consumer's perception of product quality. Based on these findings, managers and importers should carefully evaluate COM effects, brand equity effects and product involvement effects when they seek to produce goods overseas, or import from overseas. Their production, or importing, strategy should be based on an overall consideration of these three factors.
Download or read book Consumer perception of product quality and the country of origin effect written by Gregory R. Elliott and published by . This book was released on 1994 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Product Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Download or read book National Image and Competitive Advantage written by Eugene D. Jaffe and published by Copenhagen Business School Press. This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.
Download or read book The Effect of Country of Design Parts and Manufacturing Labels on Apparel Quality Price and Purchase Intention written by Whitney Greene and published by . This book was released on 2011 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examined the effect of country of origin labels on consumers' perceptions of apparel quality, price and purchase intention. This study particularly focused on country of design, parts, and manufacturing labels as potential cues that consumers use when evaluating the quality, price and purchase intention of apparel products. In this study, two countries were used: the United States and China. A literature review was provided to show the link and evolution of country of origin literature and the increase of multinational products in today's marketplace. The Information Processing theory provided the theoretical framework for understanding why consumers use extrinsic cues such as country of origin information when forming their opinions and purchasing products. The results of this study concluded that consumers rated US components that were designed and manufactured also in the U.S. the highest in quality, while Chinese components that were manufactured and designed in China were rated the lowest in quality. Results also indicated that consumers have some confusion when attempting to place a difference between the products made in the U.S with Chinese materials and the products made in China with U.S. materials. This study showed that the extent of country of origin information on product labels does play a large role when consumers' are making inferences about the quality, price and purchase intention of an apparel item.
Download or read book Country of Origin written by Jagdish Agrawal and published by . This book was released on 2014 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country of origin has been identified in the literature as an important cue that might be used by global marketers to influence consumers' valuation of the brand. Its effect on consumer perceptions, affect and behavioral intentions has been widely documented, based on consumer surveys and laboratory experiments. Despite this empirical evidence, we argue that country of origin is only one extrinsic cue among many extrinsic and intrinsic cues available to the consumer in a real purchase situation. Furthermore, in real life, consumers are likely to engage in some level of information search, which would further dilute the country of origin effect in the marketplace. Based on these arguments, we conclude that country of origin might not necessarily lead to a competitive dis.advantage in terms of a price premium or discount. For a sample of products, we show that the objective product quality varies significantly by country of origin, and that these differences are consistent with extant research on country of origin effects on consumers' perceptions. After controlling for quality differences across brands, we demonstrate that marketers from different countries charge prices that are justified by differences in product quality. Price premiums or discounts are therefore explained by differences in product quality rather than the image effect produced by the country of origin cue.
Download or read book Empirical Testing of Consumers Perceptions of Differences in Package and Product Version of Seemingly Identical Branded Food Products written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Differences in composition of seemingly identically branded food products, also known as dual food quality, occur when a good is marketed as identical (i.e. under the same brand and with the same or similar package), but its composition differs substantially across Member States. In this context, what makes consumers perceive goods as identical based on their presentation and, in particular, front-of-pack design remains an open question. The present study addresses this knowledge gap by collecting data on consumers' perceptions of the front-of-pack designs of seemingly identical branded food products. The purpose is to understand how variation in the front-of-pack of a seemingly identical branded food product affects consumers' ability to perceive packages as different, whether this translates in believing that products are different, and their ability to take informed transactional decisions. The study uses primary data collected through an online survey to provide insights on two fronts. First, it gives information about whether, and under what circumstances, the front-of-pack presentation allows consumers to identify versions of products; second, it indicates whether these differences translate into consumers believing that the products are different. Overall, the results indicate the influence of front-of-pack design elements on the perception of package and product differences and on consumer choices; however, these differ between design elements and products, highlighting the need for a case-by-case assessment. This suggests that noticeable changes in some packaging elements do not convey differences in the product. Overall, claims about the origin of ingredients, changes in package colour and images and logos making a claim about the quality of the product show the largest impacts. The findings could provide authorities and interested stakeholders dealing with this topic with useful insights.
Download or read book The relative importance of the factors influencing consumer perception of product quality across cultures written by Mohammad Ayub Khan and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Country of origin Effects on Industrial Buyers Perceptions of Product Quality written by Gary S. Insch and published by . This book was released on 1998 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Country of Origin and Corporate Image on the Perceptions of Product Quality and Purchase Intentions written by Jung Wan Lee and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase intention survey conducted in Almaty, Kazakhstan, one of the CIS countries that are considered as developing countries and transition economies. The findings suggest that while attitudes of consumers towards country-of-origin and corporate image exert a great deal of influence on their perceptions of product quality and purchase behaviour, the effects of certain country image appeals on products purchase behaviour are moderated by the broad socio-demographics and national cultural characteristics. Finally, this study highlights the importance of global brands building associated with corporate image and how they can be further improved by global marketing appeals.
Download or read book Consumer Perceptions of Product Risk and Quality for Goods Manufactured in Developing Versus Industrialized Nations written by Erik Bertin Nes and published by . This book was released on 1981 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Country of Origin Image on Consumer Behavior and Brand Equity written by Joanna Saad and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivation behind researching the country of origin and how does it affect the consumer behavior Research is sustained by the conflicting position of researchers. For certain researchers' country of origin represents a vital factor considered by customers in their purchasing decision process. Such impact is based on the image of the country in customer's black-box which influence his/her brand perception, attitude, usage and loyalty. Accordingly, Country of origin has become an extrinsic product trait considered as a substitute for merchandise quality, performance, reliability, prestige and other product features that cannot be directly assessed. For other researchers such impact has been diluted and even neutralized with globalization as the products origin can be from different sources; In this perspective the raw materials can be provided from a different country than the country of manufacturing or assembling and marketed is a third different country which will lead to a confused unclear identification of the product origin or source. The key purpose of the study we are working on, is to discover the country-of-origin - defined as the country of the organization owning the brand - would affect the customer' overall brand equity perception. The key purpose of the study we are working on, is to discover the country-of-origin of a brand effects on the customer' perception and overall brand equity. Mainly, the goal is to discover the relation between the customer' perception of country-of-origin image and their perception and attitude toward the supplied brand image and attitude. In this respect, the study will concentrate on the influence of Country-of-Origin factor on the mothers' selection of baby diapers brands. A quantitative survey was performed. In this respect data was collected through a structured questionnaire. In this respect a sample of Lebanese mother with new born babies were interviewed. Descriptive statistics and inferential statistics were used for data analysis and hypotheses validation.
Download or read book Product Quality written by Johannes Evangelista Benedictus Maria Steenkamp and published by . This book was released on 1989 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Country of origin Effects on the Perception of Product Quality written by Robert E. P. Steidle and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Empirical Investigation Into the Effects of Country of manufacture Country of brand and Retailer s Reputation on Consumers Evaluations written by Bariah Khattab and published by . This book was released on 1994 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
