Download or read book The Impact of Consumer Insecurity On Product Evaluation written by Jessica Keech and published by . This book was released on 2017 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity has long been noted as an influence on consumption behavior; however, this research examines it from two specific angles - materialism level and economic insecurity level of the consumer. Literature suggests that one of the major antecedents of materialism is insecurity. Therefore, Essay 1 focuses on the impact that consumers' materialism levels have on the evaluation of a sustainable luxury product. Five experiments demonstrate that although the product is originally valued less than its traditional counterpart, positioning it as essentially providing the same status benefits as its non-sustainable counterpart increased its value amongst materialistic consumers. Promoting the ethicality of the sustainable luxury product actually hurt its valuation amongst consumers high in materialism. Essay 2 examines the effect that economic insecurity has on consumer response to products. This research suggests that economically insecure consumers notice the brand gendered characteristics of products more so in comparison to more economically secure consumers. Initial support is also found for an association between more economically insecure consumers and a preference for gendered products. The results of both essays demonstrate the noticeable effects that feelings of insecurity have on consumer responses to products.
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Download or read book Consumers Evaluation of New Products written by Daniel L. McFadden and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When offered a new product whose attributes are unknown, customers can determine whether they like the product by trying it themselves or can wait to observe the experience of other customers who try the product. We specify a rational decision process and investigate the implications of learning from others on the sales of new products and the impact of advertising.
Download or read book The Effect of Scarcity on Product Evaluation written by Seung Yun Lee and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers often use scarcity to influence consumers, with announcements such as "limited quantities," "until stocks last," "few tickets left for this event," "limited time offer," or "24 hour sale." Past research indicates that scarcity often has a positive effect on product evaluation. In essay 1, I show that the positive effect of scarcity can be attenuated when consumers' persuasion knowledge is activated. Specifically, I identify four factors - salience of persuasion knowledge (study 1), frequency of exposure to scarcity (study 2), disconfirmation of scarcity (study 3), and decision reversibility (study 4) - that activate persuasion knowledge and hence moderate the effect of scarcity on product evaluation. I also show that these effects are mediated by inferences about falsity of the scarcity claim. In summary, my results suggest that scarcity claims benefit products only when persuasion knowledge is not salient, frequency of exposure to scarcity is low,
Download or read book Advances in consumer research written by Susan M. Broniarczyk and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Download or read book Dealing with consumer uncertainty written by Karin Bergmann and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Download or read book Consumer Perceptions Understanding and Use of Product Related Environmental Information written by Nordisk Ministerråd and published by Nordic Council of Ministers. This book was released on 2004 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Ideas in Marketing Finding the New and Polishing the Old written by Krzysztof Kubacki and published by Springer. This book was released on 2014-10-25 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Download or read book The High Price of Materialism written by Tim Kasser and published by MIT Press. This book was released on 2003-08-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of how materialism and consumerism undermine our quality of life. In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have sufficient food, shelter, and clothing, further material gains do little to improve our well-being. Kasser goes beyond these findings to investigate how people's materialistic desires relate to their well-being. He shows that people whose values center on the accumulation of wealth or material possessions face a greater risk of unhappiness, including anxiety, depression, low self-esteem, and problems with intimacy—regardless of age, income, or culture. Drawing on a decade's worth of empirical data, Kasser examines what happens when we organize our lives around materialistic pursuits. He looks at the effects on our internal experience and interpersonal relationships, as well as on our communities and the world at large. He shows that materialistic values actually undermine our well-being, as they perpetuate feelings of insecurity, weaken the ties that bind us, and make us feel less free. Kasser not only defines the problem but proposes ways we can change ourselves, our families, and society to become less materialistic.
Download or read book Food Security Policy Evaluation and Impact Assessment written by Sheryl L. Hendriks and published by Routledge. This book was released on 2019-12-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an essential, comprehensive, yet accessible reference of contemporary food security discourse and guides readers through the steps required for food security analysis. Food insecurity is a major obstacle to development and achievement of the Sustainable Development Goals. It is a complex issue that cuts across traditional sectors in government and disciplines in academia. Understanding how multiple elements cause and influence food security is essential for policymakers, practitioners and scholars. This book demonstrates how evaluation can integrate the four elements of food security (availability, access, nutrition and resilience) and offers practical tools for policy and programme impact assessment to support evidence-based planning. Aimed at researchers, postgraduates and those undertaking professional development in food studies, agricultural economics, rural development, nutrition and public health, the book is key reading for those seeking to understand evidence-based food security analysis.
Download or read book Evaluation of the Environmental Effects of the Swan Eco label written by and published by Nordic Council of Ministers. This book was released on 2001 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Download or read book Handbook of Research on Sustainable Supply Chain Management for the Global Economy written by Akkucuk, Ulas and published by IGI Global. This book was released on 2020-06-26 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many fields are beginning to implement developing practices that prove to be more efficient and environmentally friendly compared to traditional practices. This holds true for the realm of business, as organizations are redesigning their operations through the incorporation of sustainable methods. Research is needed on the specific techniques companies are using to promote efficiency and improved effectiveness using sustainability. Handbook of Research on Sustainable Supply Chain Management for the Global Economy is an essential reference source that discusses the incorporation of sustainability in various facets of business management. Featuring research on topics such as disruptive logistics, production planning, and renewable energy sources, this book is ideally designed for researchers, practitioners, students, managers, policymakers, academicians, economists, scholars, and educators seeking coverage on sustainable practices in supply chains to ensure a cleaner environment.
Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-06-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
