Download or read book The Iconist written by Jamie Mustard and published by BenBella Books. This book was released on 2019-10-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Download or read book Limiting the Iconic written by Ludovic De Cuypere and published by John Benjamins Publishing. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.

Download or read book Restoring the Soul of Business written by Rishad Tobaccowala and published by HarperChristian + ORM. This book was released on 2020-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

Download or read book Char Davies Immersive Virtual Art and the Essence of Spatiality written by Laurie McRobert and published by University of Toronto Press. This book was released on 2007-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first book-length study of the internationally renowned Canadian artist Char Davies, Laurie McRobert examines the digital installations Osmose and Ephémère in the context of Davies' artistic and conceptual inspirations. Davies, originally a painter, turned to technology in an effort to create the effect of osmosis between self and world. By donning a head-mounted display unit and a body vest to monitor breathing and balance, participants are immersed in 3D-virtual space where they interact with abstract images of nature while manoeuvring in an artificial spatial environment. Char Davies' Immersive Virtual Art and the Essence of Spatiality explores spatiality through a broad scope of disciplines, including philosophy, mythology, biology, and visual studies, in order to familiarize the reader with virtual reality art - how it differs from traditional artistic media and why immersive virtual art promises to expand our imaginative horizons. This original study provides us with an important exposition of two of Char Davies' acclaimed projects and an exploration of the future impact of digital virtual art on our worldviews.

Download or read book Russian Traditional Culture written by Marjorie Mandelstam Balzer and published by Routledge. This book was released on 2016-09-16 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The resurgence of national and historical awareness among the people of what was once the USSR has been nowhere stronger than among the Russians themselves. Some of the larger projects of rediscovery amount to a reinterpretation of traditional culture. This carefully annotated collection of recent studies of Russian folk religion, village organization and family life, including the rituals associated with childbirth, special attention to women's roles and to the specificity of Siberia in Russian culture, will be a revelation to a wide array of readers. It is intended for use not only in anthropology departments but more widely interdisciplinary courses in Russian studies, peasant studies and women's studies.

Download or read book Iconism written by Sandu Publications and published by Gingko Press. This book was released on 2020-03-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Icons, pictograms, and symbols are an important part of how we communicate in our every day lives. Whether they're used for branding, interactive applications, or wayfinding signs, the designs must be informative and aesthetic. Iconism highlights the ingenuity of these symbols. The text is divided into four sections: Icon & Pictogram Collections, Visual Identity, Wayfinding, and Interaction Design.

Download or read book ICONQUHAS 2018 written by Yusuf Rahman and published by European Alliance for Innovation. This book was released on with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 2nd International Conference on Quran and Hadith Studies Information Technology and Media in Conjunction with the 1st International Conference on Islam, Science and Technology, ICONQUHAS & ICONIST, Bandung, October 2-4, 2018, Indonesia Now-days, Multimedia devices offer opportunities in transforming the Quran and Hadith into different forms of use, and into extended areas of studies. Technology information offers challenges as well as opportunity. Therefore, Faculty of Ushuluddin, UIN (the State Islamic University) Syarif Hidayatullah Jakarta, of UIN Sunan Gunung Djati Bandung, and UIN Maulana Malik Ibrahim Malang held jointly the 2nd International Conference on Qur’an and Hadith Studies (ICONQUHAS 2018) and the 1st International Conference on Islam, Science, and Technology (ICONIST2018), with the theme “Qur’an-Hadith, Information Technology, and Media: Challenges and Opportunities”. This conference aims at bringing together scholars and researchers to share their knowledge and their research findings. This publication resulted from the selected papers of these conferences

Download or read book Kant and the Platypus written by Umberto Eco and published by HMH. This book was released on 2000-11-09 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we know a cat is a cat . . . and why do we call it a cat? An “intriguing and often fascinating” look at words, perceptions, and the relationship between them (Newark Star-Ledger). In Kant and the Platypus, the renowned semiotician, philosopher, and bestselling author of The Name of the Rose and Foucault’s Pendulum explores the question of how much of our perception of things is based on cognitive ability, and how much on linguistic resources. In six remarkable essays, Umberto Eco explores in depth questions of reality, perception, and experience. Basing his ideas on common sense, Eco shares a vast wealth of literary and historical knowledge, touching on issues that affect us every day. At once philosophical and amusing, Kant and the Platypus is a tour of the world of our senses, told by a master of knowing what is real and what is not. “An erudite, detailed inquirity into the philosophy of mind . . . Here, Eco is continental philosopher, semiotician, and cognitive scientist rolled all into one.” —Library Journal (starred review)

Download or read book Mythology written by Jane Ellen Harrison and published by . This book was released on 1924 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diagrammatology written by Frederik Stjernfelt and published by Springer Science & Business Media. This book was released on 2007-06-20 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diagrammatology investigates the role of diagrams for thought and knowledge. Based on the general doctrine of diagrams in Charles Peirce's mature work, Diagrammatology claims diagrams to constitute a centerpiece of epistemology. This book reflects Peirce's work on the issue in Husserl's contemporaneous doctrine of categorical intuition and charts the many unnoticed similarities between Peircean semiotics and early Husserlian phenomenology.

Download or read book The Invisible Machine written by Eugene Lipov, MD and published by BenBella Books. This book was released on 2023-04-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has long misunderstood trauma. Now, leading experts in the field have a radical new understanding of post-traumatic stress . . . and a surprising new treatment to reverse it could have profound implications for medicine, mental health, and society. Despite its prevalence, post-traumatic stress, PTSD, is often seen as an unbeatable lifelong mental disorder. However, top trauma doctors and neuroscientists now understand that the result of trauma is not a disorder, but rather a physical injury—and while invisible to the naked eye, the posttraumatic stress injury (PTSI) can now be seen on a scan. Most importantly, the effects of PTSI are reversible. Meet Dr. Eugene Lipov. His research and partnerships have led to an amazing discovery that all trauma has at its root a single piece of human hardware: the sympathetic nervous system, controlling the fight-or-flight response. Anyone who has endured trauma, including long-term microdoses of emotional stress, can have this injury. Dr. Lipov has pioneered a safe, 15-minute procedure that reverses the injury, relieving mild to extreme symptoms of PTSI—irritability, hypervigilance, anxiety, insomnia, and more—for survivors to combat soldiers to the everyday person. Weaving hard science with moving human stories, The Invisible Machine reveals how this treatment was developed. It also tells the incredible story of the unlikely team, including the doctor, an artist, Special Forces leadership, and a sheriff, who are working together to change our understanding of post-traumatic stress and why it matters to society. Coauthored by artist and innovator Jamie Mustard and in collaboration with writer Holly Lorincz, The Invisible Machine weaves hard science with moving stories of warriors, prisoners, and ordinary people to provide a stark new understanding of the human condition. The implications for a better, pain-free world are astounding—and that world could be nearer than we think.

Download or read book A New Kind of Bleak Journeys Through Urban Britain written by Owen Hatherley and published by Verso Books. This book was released on 2012-07-31 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anatomy of failed-state Britain, by the author of A Guide to the New Ruins of Great Britain. In A Guide to the New Ruins of Great Britain, Owen Hatherley skewered New Labour’s architectural legacy in all its witless swagger. Now, in the year of the Diamond Jubilee and the London Olympics, he sets out to describe what the Coalition’s altogether different approach to economic mismanagement and civic irresponsibility is doing to the places where the British live. In a journey that begins and ends in the capital, Hatherley takes us from Plymouth and Brighton to Belfast and Aberdeen, by way of the eerie urbanism of the Welsh valleys and the much-mocked splendour of modernist Coventry. Everywhere outside the unreal Southeast, the building has stopped in towns and cities, which languish as they wait for the next bout of self-defeating austerity. Hatherley writes with unrivalled aggression about the disarray of modern Britain, and yet this remains a book about possibilities remembered, about unlikely successes in the midst of seemingly inexorable failure. For as well as trash, ancient and modern, Hatherley finds signs of the hopeful country Britain once was and hints of what it might become.

Download or read book A New Kind of Bleak written by Owen Hatherley and published by Verso Books. This book was released on 2013-04-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is what austerity looks like: a nation surviving on the results of what conservatives privately call "the progressive nonsense" of the Big Society agenda. In a journey that begins and ends in the capital, but takes in Belfast, Aberdeen, Plymouth and Brighton, Hatherley explores modern Britain's urban landscape and finds a short-sighted disarray of empty buildings, malls and glass towers. Yet while A New Kind of Bleak anatomizes "broken Britain," Hatherley also looks to a hopeful future and discovers fragments of what it might look like. Illustrated by Laura Oldfield Ford, author and artist of Savage Messiah.

Download or read book Linguistic Semantics written by William Frawley and published by Routledge. This book was released on 2013-11-05 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a comprehensive, up-to-date, and readable introduction to linguistic meaning. While partial to conceptual and typological approaches, the book also presents results from formal approaches. Throughout, the focus is on grammatical meaning -- the way languages delineate universal semantic space and encode it in grammatical form. Subjects covered by the author include: the domain of linguistic semantics and the basic tools, assumptions, and issues of semantic analysis; semantic properties of entities, events, and thematic roles; language and space; tense, aspect, and the internal structure and temporal ordering of events; modality, negation, and the epistemology of the speaker; and modification and attribution. In contrast to most current treatments of semantics, this book is accessible to the beginning student of semantics and linguistics and also useful to the advanced practitioner. A textbook and reference work in a single volume, it can be used in a number of disciplines: psychology, computer science, and anthropology as well as linguistics.

Download or read book Naturalness and Iconicity in Language written by Klaas Willems and published by John Benjamins Publishing. This book was released on 2008-12-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iconicity and naturalness remain controversial concepts in recent linguistic research. The present volume aims to scrutinize unresolved issues of iconicity and naturalness in language. The studies discuss topics such as naturalism in the philosophy of language and the epistemology of linguistics, linguistic iconicity in semiotics, iconic structures in Sign Languages, natural and unnatural sound patterns, the iconic nature of parts of speech, the relation between (un)markedness and naturalness, and lexical and syntactic iconicity. The research conducted is based on sound (meta)theoretical analyses and/or original empirical research. The data and innovative views presented are bound to spark discussion in an age-old debate that has lost nothing of its significance.

Download or read book Sacred Biography written by Thomas J. Heffernan and published by Oxford University Press. This book was released on 1992-10-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though medieval "saints' lives" are among the oldest literary texts of Western vernacular culture, they are routinely patronized as "pious fiction" by modern historiography. This book demonstrates that to characterize the genre as fiction is to misunderstand the intentions of medieval authors, who were neither credulous fools nor men blinded by piety. Concentrating on English texts, Heffernan reconstructs the medieval perspective and considers sacred biography in relation to the community for which it was written; identifies the genre's rhetorical practices and purposes; and demonstrates the syncretistic way in which the life of the medieval saint was transformed from oral tales to sacred text. In the process, Heffernan not only achieves a more contextually accurate understanding of the medieval saints' lives, but details a new critical method that has important implications for the practice of textual criticism.

Download or read book Falling Upwards written by Lee Siegel and published by Basic Books. This book was released on 2009-04-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex and the City, Saul Bellow, Eyes Wide Shut, Dante and the American self, Barbara Kingsolver, acting in Hollywood, Soviet painting in Soho, Angels in America, Jane Austen in the present, J.K. Rowling -- nothing escapes Lee Siegel's incandescent eye. Siegel possesses an intellectual range and independent perspective unmatched by his peers, and Falling Upwards brings together the best of his essays, all of them rich with the trades mark wit and intelligence that have won him many friends and a few enemies. In these essential writings, Siegel deftly uses the occasion of a book, film, painting, or television show not merely to appraise it, but to make sense of life in a way that is more defiant of impoverished cultural "norms" than most contemporary artistic expression. Guided by the belief that a calculating self-interest in art-making diminishes the prospects for the imagination in life, Siegel celebrates authentic sensibilities and lambasts manufactured sentiments. With uncanny insight, yet also with incomparable logic and analytical rigor, he has invented a new idiom in which the language of criticism embodies the playful, creative, synthesizing power that has been largely abdicated by the arts in our time. In writing about works of culture, Siegel has created a standard by which to judge them.