Download or read book The How of Audience Development for the Arts written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2015-07-30 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.
Download or read book The Tao of Audience Development for the Arts Philosophies About Audience Development Five Years in the Making written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2016 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.
Download or read book Audience Development and Cultural Policy written by Steven Hadley and published by Springer Nature. This book was released on 2021-03-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.
Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts and published by Routledge. This book was released on 2020-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.
Download or read book Invitation to the Party written by Donna Walker-Kuhne and published by Theatre Communications Group. This book was released on 2005-09-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook to attract and involve audiences of color for arts and cultural institutions.
Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Download or read book The World is Your Audience written by Australia council for the arts and published by . This book was released on 1998 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Guide to Audience Development written by Heather Maitland and published by . This book was released on 1997 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Download or read book Non Visitor Research written by Martin Tröndle and published by Springer Nature. This book was released on 2022-09-23 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany. This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Download or read book Audience Development written by Rick Rogers and published by . This book was released on 1998 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Artists in the Audience written by Greg Taylor and published by Princeton University Press. This book was released on 2018-06-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gone with the Wind an inspiration for the American avant-garde? Mickey Mouse a crucial source for the development of cutting-edge intellectual and aesthetic ideas? As Greg Taylor shows in this witty and provocative book, the idea is not so far-fetched. One of the first-ever studies of American film criticism, Artists in the Audience shows that film critics, beginning in the 1940s, turned to the movies as raw material to be molded into a more radical modernism than that offered by any other contemporary artists or thinkers. In doing so, they offered readers a vanguard alternative that reshaped postwar American culture: nonaesthetic mass culture reconceived and refashioned into rich, personally relevant art by the attuned, creative spectator.
Download or read book The Audience Experience written by Jennifer Radbourne and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.
Download or read book The Musician s Way A Guide to Practice Performance and Wellness written by Gerald Klickstein and published by Oxford University Press, USA. This book was released on 2009-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Musician's Way, veteran performer and educator Gerald Klickstein combines the latest research with his 30 years of professional experience to provide aspiring musicians with a roadmap to artistic excellence. Part I, Artful Practice, describes strategies to interpret and memorize compositions, fuel motivation, collaborate, and more. Part II, Fearless Performance, lifts the lid on the hidden causes of nervousness and shows how musicians can become confident performers. Part III, Lifelong Creativity, surveys tactics to prevent music-related injuries and equips musicians to tap their own innate creativity. Written in a conversational style, The Musician's Way presents an inclusive system for all instrumentalists and vocalists to advance their musical abilities and succeed as performing artists.
Download or read book The Mobile Audience written by Martin Rieser and published by Rodopi. This book was released on 2011 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preliminary Material -- Introduction /Howard Rheingold -- Overview /Martin Rieser -- Pockets of Plenty: An Archaeology of Mobile Media /Erkki Huhtamo -- The Temporal and Spatial Design of Video and Film-based Installation Art in the 60s and 70s: Their Inherent Perception Processes and Effects on the Perceivers' Actions /Susanne Jaschko -- Forgotten Histories of Interactive Space /Martin Rieser -- Art by Telephone: From Static to Mobile Interfaces /Adriana de Souza e Silva -- Mobile/Audience: Thinking the Contradictions /Mary Griffiths and Sean Cubitt -- Towards a Language of Mobile Media /Jon Dovey and Constance Fleuriot -- Snapshots from Curating Mobility: (If you build it, they won't necessarily come) /Beryl Graham -- Beyond Mapping: New Strategies for Meaning in Locative Artworks /Martin Rieser -- Digital Media and Architecture--An Observation /Anke Jacob -- Urban Screens as the Visualization Zone of the City's Invisible Communication Sphere /Mirjam Struppek -- Future Physical: The Creative User and theme of response-ABILITY /Debbi Lander -- 'A Fracture in Reality': Networked Narratives as Imaginary Fields of Action and Dislocation /Andrea Zapp -- What makes mediascapes compelling?:Insights from the Riot! 1831 case-study /Josephine Reid and Richard Hull -- Hopstory: A study in place-based, historically inspired narrative /Valentina Nisi and Glorianna Davenport -- The Media Portrait of Liberties: A Non-linear Community Portrait /Valentina Nisi , Mads Haahr and Glorianna Davenport -- Loca: 'Location Oriented Critical Arts' /Drew Hemment , John Evans , Mika Raento and Theo Humphries -- Invisible Topographies /Usman Haque -- Wifi-Hog: The Battle for Ownership in Public Wireless Space /Jonah Brucker-Cohen -- Puppeteers, Performers or Avatars: A Perceptual Difference in Telematic Space /Paul Sermon -- Mobile Feelings: Wireless Communication of Heartbeat and Breath for Mobile Art /Christa Sommerer and Laurent Mignonneau -- The Living Room /Victoria Fang -- tunA and the Power of Proximity /Arianna Bassoli -- Engagement with the Everyday /Margot Jacobs -- Between Improvisation and Publication: Supporting the Creative Metamorphosis with Technology /Cati Vaucelle -- Developing Creative Audience Interaction: Four Projects by Squidsoup. /Anthony Rowe -- The Emotional Wardrobe /Lisa Stead , Petar Goulev , Caroline Evans and Ebrahim Mamdani -- Social Fashioning and Active Conduits /Katherine Moriwaki -- Wunderkammer: Wearables as an Artistic Strategy /Laura Beloff -- Flirt and Mset /Fiona Raby -- Trace, The Choreography of Everyday Movement and Drift /Teri Rueb -- Blast Theory /Matt Adams -- Mixed Reality Lab /Steve Benford -- The Politics of Mobility /Drew Hemment -- Memory-Rich Garments and Social Interaction /Joey Berzowska -- Heart on Your Sleeve /Annie Lovejoy -- Contributor Biographies -- Glossary -- Selected Bibliography Books and Articles.
Download or read book Cultivating Demand for the Arts written by Laura Zakaras and published by Rand Corporation. This book was released on 2008-09-11 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to cultivate demand for the arts? Why is it important and necessary to do so? What can state arts agencies and other arts and education policymakers do to make it happen? The authors set out a framework for thinking about supply and demand in the arts and identify the roles that different factors, particularly arts learning, play in increasing demand for the arts.
Download or read book Strategic Management in the Arts written by Lidia Varbanova and published by Routledge. This book was released on 2013 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
